Shopify and e mail advertising and marketing are a match made in ecommerce heaven.
Mixed, they provide you all of the instruments to succeed in new audiences, interact present clients, showcase your merchandise, and drive gross sales and income.
However to unlock all these advantages, you might want to select an e mail platform that performs good with Shopify. Not all are as much as the duty. That will help you make the proper selection, we’ve rounded up seven of the most effective e mail advertising and marketing apps for Shopify…
What Is the Finest E mail Advertising App for Shopify?
| App Title | Finest For | High Options | Pricing/Month |
| Drip | DTC ecommerce (particularly Shopify) | Phase your entire viewers based mostly on real-time retailer, customer, and advertising and marketing knowledge. | From $39 per thirty days for as much as 2,500 contacts and limitless e mail sends. |
| MailerLite | E mail advertising and marketing newcomers | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 per thirty days for 1,000 subscribers and limitless emails. |
| Mailchimp | Small companies | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Free for as much as 500 contacts and 1,000 month-to-month e mail sends. Paid plans begin at $13 per thirty days for 500 contacts and 5,000 e mail sends per thirty days. |
| AWeber | Startups and small companies | Create e mail templates in seconds utilizing your web site or Fb web page URL. | AWeber is free for as much as 500 e mail subscribers and three,000 month-to-month e mail sends, whereas paid plans are priced from $12.50 per thirty days for as much as 500 subscribers and limitless emails. |
| Brevo | Low-budget e mail advertising and marketing | Ship transactional emails with assured 97 p.c deliverability. | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days. |
| Fixed Contact | Nonprofits and charities | Handle campaigns on the go from a devoted cell app. | From $12 per thirty days for as much as 500 contacts and 5,000 month-to-month e mail sends. |
| UpOrder | Ecommerce startups | Improve fundamental Shopify transactional emails to on-branded, sales-optimized advertising and marketing emails. | First 25 orders per thirty days are free, with no restrict to the variety of emails despatched per order. Each further 50 orders is billed at $10. |
The 7 Finest E mail Advertising Apps for Shopify
1. Drip
What Is It?
Hey, we’re Drip, an ecommerce advertising and marketing automation platform that helps revenue-focused manufacturers (particularly DTCs) ship customized messaging by way of onsite and e mail advertising and marketing. Our segmentation and automation options assist hundreds of on-line retailers to interact their audiences and develop their gross sales.
What Does It Do?
- Design higher emails, quicker. Drip clients can entry our library of fifty+ professionally designed and absolutely customizable ecommerce e mail templates. Add your retailer merchandise and model kinds to your emails with our easy point-and-click editor.
- Create laser-targeted e mail campaigns. We assist manufacturers like yours ship customized buyer experiences by combining all of your advertising and marketing, retailer, and customer knowledge into behavior- and engagement-based segments that replace in actual time.
- Develop your record with lovely onsite kinds. E mail advertising and marketing is ineffective with out a big, engaged e mail record. Our onsite form-builder provides you all of the instruments to construct eye-catching, scroll-stopping e mail seize popups, slide-ins, and sidebars, with whole management over design and placement.
- Optimize e mail campaigns with A/B testing. Concurrently check as much as 4 content material or topic line variations to know what performs greatest together with your viewers.
- Leverage customized marketing campaign suggestions. Must you create a brand new welcome e mail sequence? Construct an deserted cart marketing campaign? Add clients to a Fb Customized Viewers? Drip provides tailor-made suggestions for your retailer, serving to you concentrate on essentially the most impactful advertising and marketing methods (with none guesswork).
- Entry revenue-focused experiences. We all know income is the one most dear metric for ecommerce manufacturers, so we show your income efficiency — and the way a lot of it got here from Drip — in our easy-to-parse analytics dashboard.
How A lot Does It Value?
Drip is priced from $39 per thirty days for limitless e mail sends to as much as 2,500 contacts. Strive before you purchase by signing up for our 14-day free trial.
2. MailerLite
What Is It?
MailerLite is an inexpensive e mail advertising and marketing platform with a characteristic set that places some dearer instruments to disgrace (together with a useful AI writing assistant). Nearly 1.5 million clients use it to design lovely newsletters and popups.
What Does It Do?
- Luggage of free performance. MailerLite is arguably the most effective free e mail advertising and marketing app for Shopify, with a free product tier that permits you to ship 12,000 emails per thirty days to as much as 1,000 subscribers. It even contains e mail automation, popups, and a touchdown web page builder.
- Save time with automation. MailerLite’s automations will let you share focused emails with clients triggered by their latest purchases, serving to you drive extra repeat gross sales.
- Import Shopify merchandise, quick. With MailerLite’s native Shopify integration, you may import merchandise out of your retailer to your emails in seconds.
How A lot Does It Value?
Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 per thirty days for 1,000 subscribers and limitless emails.
3. Mailchimp
What Is It?
Mailchimp is without doubt one of the best-known (and hottest) e mail advertising and marketing platforms, with 13 million whole clients and a pair of.4 million month-to-month energetic customers. However is it the most effective Shopify app for e mail advertising and marketing? Let’s discover out…
What Does It Do?
- Automate your gross sales development. Mailchimp’s automations assist Shopify shops save time and generate gross sales with customized product suggestions and well-timed deserted cart emails.
- Centralize buyer knowledge. Syncing Shopify with Mailchimp permits you to set up all of your advertising and marketing contacts, construct customized buyer experiences, and faucet into actionable buyer insights — all in a single platform.
- Reduce and slice your viewers. Use Mailchimp’s segmentation instruments to focus on present and would-be clients based mostly on shared pursuits and behaviors, serving to you ship extra related emails.
How A lot Does It Value?
Free for as much as 500 contacts and 1,000 month-to-month e mail sends. Paid plans begin at $13 per thirty days for 500 contacts and 5,000 e mail sends per thirty days.
4. AWeber
What Is It?
AWeber is an e mail and automation answer for small companies, with a characteristic set that additionally features a touchdown web page builder, ecommerce pages, and internet push notifications. It has integrations with 750+ platforms and apps (together with Shopify), permitting you to attach all of your favourite advertising and marketing and ecommerce instruments.
What Does It Do?
- Recuperate misplaced gross sales. With AWeber, you may construct deserted cart campaigns that ship automated restoration emails to buyers who go away objects of their purchasing carts.
- Single out high-value future clients. By including tags to clients who’ve browsed your website however are but to make their first buy, you may goal them with customized, conversion-focused e mail campaigns.
- Share focused emails based mostly on buy historical past. One other characteristic of AWeber’s tags: you may add a singular set of tags for a product, serving to you comply with up latest purchases with related, customized content material.
How A lot Does It Value?
AWeber is free for as much as 500 e mail subscribers and three,000 month-to-month e mail sends, whereas paid plans are priced from $12.50 per thirty days for as much as 500 subscribers and limitless emails.
5. Brevo
What Is It?
If Brevo sounds unfamiliar, that may be as a result of till not too long ago it was referred to as Sendinblue. Because the rebrand, the platform has expanded its performance, serving to customers construct stronger buyer relationships by way of e mail, SMS, and reside chat-based campaigns.
What Does It Do?
- Design sales-focused emails. Design lovely, revenue-generating emails utilizing Brevo’s customized theme templates, or begin from scratch with the platform’s easy drag-and-drop editor.
- Develop your corporation with automations. Choose from Brevo’s library of pre-built ecommerce workflows or create your personal welcome sequence, deserted cart flows, and extra.
- Ship emails without spending a dime. Together with MailerLite, Brevo can lay declare to the title of “greatest free e mail advertising and marketing app for Shopify”. Its free plan lets customers ship as much as 300 emails a day — together with transactional emails — to limitless contacts.
How A lot Does It Value?
Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days.
6. Fixed Contact
What Is It?
Fixed Contact is an e mail advertising and marketing platform aimed toward startups, mature companies, and superior entrepreneurs — though it’s arguably greatest suited to charities and nonprofits, who can save as much as 30 p.c on Fixed Contact’s common costs.
What Does It Do?
- Sync knowledge in actual time. Dynamic e mail campaigns depend on correct knowledge. Luckily, Fixed Contact’s native Shopify integration retains your contacts updated with real-time syncs.
- Promote retailer merchandise. Fixed Contact’s drag-and-drop editor permits you to add product blocks for pictures and costs to your e mail newsletters.
- Income-focused analytics. Use the platform’s ecommerce reporting performance to measure the success of your e mail newsletters, serving to you optimize future campaigns.
How A lot Does It Value?
From $12 per thirty days for as much as 500 contacts and 5,000 month-to-month e mail sends. Fixed Contact additionally provides a 60-day free trial that permits you to check as much as 100 distinctive contacts.
7. UpOrder
What Is It?
Moderately than a standalone e mail advertising and marketing platform, UpOrder (previously referred to as Spently) is a devoted Shopify app that permits ecommerce manufacturers to share custom-made transactional emails with clients. Its pricing construction and options are ideally suited to ecommerce startups trying to scale up their advertising and marketing efforts.
What Does It Do?
- Degree up transactional emails. With UpOrder, you may customise 25+ Shopify e mail notifications, together with order confirmations, transport updates, and account welcome emails to align together with your retailer branding.
- Add customized suggestions. Moderately than simply sharing mundane transactional data with clients, UpOrder permits you to embrace product suggestions based mostly on the person’s purchases, serving to you drive repeat orders.
- Create distinctive reductions. Spark urgency by including dynamic reductions to your transactional emails, encouraging clients to behave quick or miss out.
How A lot Does It Value?
Your first 25 orders per thirty days are free, with no restrict to the variety of emails despatched per order. UpOrder expenses a flat $10 for every further set of fifty orders. When you’re solely producing 100-or-so gross sales per thirty days, it’s incredible worth; any extra and also you’re in all probability higher off with a extra refined software.
Conclusion
You’ve discovered concerning the pricing and prime options of seven of the most well-liked automation and e mail advertising and marketing platforms. Now, you’re in all probability questioning: which is the most effective e mail advertising and marketing app for Shopify?
Sadly, there’s no single reply.
When you’re a small ecommerce startup on the lookout for fundamental e mail advertising and marketing performance, you may’t go fallacious with UpOrder, whereas Brevo and MailerLite supply extra refined performance at a barely increased value level.
And whereas the likes of Mailchimp and AWeber aren’t ecommerce-specific platforms, they provide loads of helpful options that will help you promote your retailer and develop your viewers.
Nevertheless, in our view, ecommerce manufacturers deserve tailor-made options — and that’s the place Drip is available in.
Drip is constructed for ecommerce advertising and marketing. From segmentation to automations to pre-built templates, all the pieces we do is designed that will help you generate extra gross sales and income.
See for your self by signing up in your 14-day free trial at the moment.
