Present playing cards have all the time been a handy solution to make presents to individuals you have got recognized for ages or have simply met, members of the family or workers, closest family members, or distant nobodies. E-gift playing cards are additionally an absolute lifesaver for busy individuals. Such a win-win situation; it virtually seems like a semi-illegal cheat code for gifting.
It’s solely pure that with the rise of digital present playing cards, firms take this gross sales alternative much more critically. Let’s dive deep into how companies leverage this revenue-generation exercise as we equip you with a couple of sensible present card e-mail examples, statistics, concepts, and useful ideas.
Why companies take note of present card e-mail advertising
The easy reply is: it’s completely price it. The market is large. And it’s rising quick, as adopting digital present playing cards accelerated the acquisition alternatives multifold.
To place issues in perspective, listed here are some present card statistics that present simply how sizable and high-potential this gross sales channel is. Allied market analysis estimated the worldwide present card market at $835 billion in 2022. Furthermore, the estimate is that it’s going to develop to $4.2 trillion by 2032.
$835 billion
world present card market dimension
The under insights and statistics are a part of the 2022 report by Blackhawk Community, “Understanding the Subsequent Stage in American Present Card Use.”
- 58% of respondents point out buying present playing cards for self-use for causes starting from higher methods to pay for issues to need to reap the benefits of the low cost or pay in money for digital functions (53%, 45%, and 40%, respectively);
- 90% of the shoppers are OK with overspending on the voucher;
- solely 3% of People view present playing cards as unthoughtful. The truth is, a lot of them assume it’s particularly considerate if it’s for his or her favourite model, multi-brand, or for an indulgent buy out of the consumer’s common finances (61%, 43%, and 33%, respectively);
- digital present playing cards are catching up with bodily ones — 63% of consumers wish to get digital playing cards, and 73% would like bodily ones.
(Supply: Bellroy present card e-mail)
When must you ship present card emails to your subscribers?
Present card emails might be despatched for these functions:
- to assist subscribers overcome first-time buy timidness;
Topic line instance: Expertise our seamless supply expertise with this first-time purchaser $10 Present card!
- to ask them to a sale;
Topic line instance: As if our heavy low cost shouldn’t be sufficient, seize this $10 present card in the direction of your purchases in Might!
Topic line instance: Elevate your expertise: Introducing [Product Name] + present card deal with!
Topic line instance: Very long time no click on? Right here’s the $20 present card to show how we missed your clicks!
- to stimulate the frequency of gross sales or the typical verify.
Topic line instance: Have you ever checked out our limited-time deal web page but? Right here’s the $30 present card you possibly can redeem for any $100 product!
Common events to ship a present card e-mail
Now let’s get to the precise promoting, not simply gifting away reductions to inspire clients to buy extra. Let’s take into account among the frequent events for each e-mail advertising skilled to launch a present card advertising marketing campaign.
These are simply among the holidays for which digital specialists must have present card reward e-mail templates prepared earlier than the events kick in. Now let’s see among the elaborate conversion-boosting examples of present voucher emails.
12 Present card e-mail examples to encourage a successful advertising technique in 2023
In case you are in search of an e-mail template for sending a present card to somebody, it’s best to take pleasure in this hand-picked assortment from a spread of numerous manufacturers — from eCommerce giants to small indie manufacturers.
1. Promote emotion by pictures
Phrases might be very highly effective, however in addition they go away house for interpretation. Photos paint the image the best way a marketer intends it to. See how Hulu Plus makes use of a picture of a pair enjoyable in entrance of the TV, selecting their favourite present to promote emotion, reminiscences, and the promise of nice cozy moments — that include their subscription.
Additionally they overcome objections preventatively for his or her publication subscriber base by educating them in regards to the low-effort process: “It’s quick and straightforward.”
The CTA button textual content can also be unobtrusive and evokes curiosity with out onerous promote however inviting subscribers softly to the subsequent step of the conversion funnel: “See Present Playing cards Now.”
(Supply: Hulu present card e-mail)
2. Counsel methods how one can spend a present card
The following instance by Shein is so good it may very well be used as a present card e-mail template for a lot of larger eCommerce shops with a number of product classes. See how they combine Mom’s Day actions for a fantastic household pastime with the chance to ask their publication subscribers to discover Mom’s Day items and get the youngsters wanting one thing for his or her Mothers.
(Supply: Shein present card e-mail)
3. Emphasize the important thing benefit of the present playing cards — the liberty to decide on your present
On this shiny and attention-grabbing present card e-mail instance, Virgin reminds subscribers about one of the vital highly effective advantages of a present voucher — the liberty to decide on what a receiver truly desires. All of us have too many mud collectors introduced by aunties on our cabinets to not admire this issue.
(Supply: Virgin present card e-mail)
4. Present the worth of time in a present card e-mail instance
Fracture entrepreneurs nailed it on this high-quality specimen of e-mail advertising by reminding readers that they’ll cease losing time gift-hunting and return to what thrills them: “Wrap up your buying and get again to what actually issues.”
Additional within the copy, the corporate addresses the advantages of this determination, reiterating simply how common their product is, how handy digital vouchers are, and the way customer-oriented their 60-day alternative assure is.
(Supply: Fracture present card e-mail)
5. Stress the novelty of the service for brand new present card merchandise
This present card e-mail instance from Uber opens the textual content paragraph with “Beginning right this moment,” which makes a reader register of their thoughts that it’s the choice they haven’t been ready to implement earlier than however can do now. So a buyer provides this concept to their psychological repository of attainable present concepts for fogeys and buddies who use Uber usually.
On this quick paragraph, in addition they educate the reader about the potential for scheduling the present card to be despatched to a receiver, which additionally makes a reader assume on this path instantly.
(Supply: Uber present card e-mail)
6. Embrace a candy free downloadable in a present card e-mail marketing campaign
Dunkin Donuts was actually candy about it. They added a chance for teenagers and households to DIY their Mom’s Day playing cards by together with a printable for coloring. A hand-painted DIY venture made by youngsters is there to remain within the household for generations, so the emotional bond that the model created right here is priceless.
(Supply: Dunkin’ Donuts present card e-mail)
7. Take the guesswork out of technicalities
Disney+ used all the precise pictures with widespread film characters for the audience. But additionally, they made a easy 3-step graphic on how one can ship a present subscription, easing their present purchasers into a purchase order.
(Supply: Disney Plus present card e-mail)
8. Let the figures converse for themselves
Whenever you give away reductions price a couple of hundred {dollars}, it’s OK to let the greenback quantity take the central stage. No must sugarcoat it, use euphemisms, or rake thesaurus for descriptive epithets. Free $230 is free $230.
(Supply: Sleep Nation present card e-mail)
9. Supply the answer to their downside
Not many individuals genuinely love buying, not to mention looking for somebody, and fearing the chance of getting it flawed. Present playing cards elevate this downside. See how the Second firm speaks to this concern and provides a means out.
(Supply: Second present card e-mail)
10. Encourage subscribers to make decisions that include the acquisition of their present playing cards
See how cleverly Airbnb will get a reader’s thoughts to wander about the entire fantastic locations their Dad may go to have fun Father’s Day.
Normally, this stage ought to solely kick in when somebody decides to journey and purchases the cardboard. However this easy query, “The place will Dad go first?” supported by footage of legendary US locations, reverses the method. It makes a consumer dream about Dad having the time of their life on the seashores of Miami earlier than even buying a trip.
Utilizing three value factors can also be extraordinarily sensible, because the addressable marketplace for a $25 buy is large, to place it mildly.
(Supply: Airbnb present card e-mail)
11. Use present card gross sales to spice up your common verify
In case you have a phase of loyal clients whose common verify has house for enchancment, take into account together with present playing cards for purchases over a specific amount. Bougie firm supplied tiered pricing without cost present vouchers in accordance with minimal spending.
Primarily, it’s a 25% low cost, but it surely means that you can take your clients into this new spending vary mentally, hopefully forming a optimistic reinforcement with nice purchases for a recurring impact.
(Supply: Bougie present card e-mail)
12. Plant the seed of consciousness for later with instructional campaigns
Each firm with a publication can undertake a greatest follow when e-gift playing cards are the topic of some ever-green e-mail advertising campaigns or a part of the onboarding cadence for brand new clients.
Even when you already know the birthday date of your consumer, you do not know the birthdays of their family and friends. This implies that you could be be lacking many promoting alternatives in case your purchasers will not be suggested about your organization’s digital card providing. So guarantee there’s consciousness for the product and sit tight for when it yields fruit.
(Supply: On present card e-mail)
Useful ideas for profitable present card e-mail advertising
No present card template’s good for all companies, however the following pointers will allow you to produce emails that entice subscribers’ consideration and inspire them to behave:
- embody your branding components like emblem, colours, and fonts to leverage the belief you have got managed to construct along with your viewers;
- think about using some eye-catching components in present e-mail design, like quick movies or GIFs, for higher conversion;
- A/B take a look at your e-gift card e-mail topic strains to search out one of the best choices in your viewers;
- point out at the least one main good thing about utilizing digital playing cards and state how a subscriber can save time/effort/get it proper with gifting.
(Supply: Amazon present card e-mail)
Wrapping up
Tapping into the profitable rising market of bodily present playing cards and their digital options is a must have exercise in a advertising technique for 2023. Stripo provides a variety of ready-made templates, together with present card reward e-mail templates.
What concepts are you going to be taking part in inside your subsequent vacation e-mail advertising marketing campaign? FOMO? Time-saving? Final-minute gifting alternative? Reductions? Or simply bringing consciousness about e-cards and their ease of use when the time is correct?
Create efficient present card emails with Stripo
