Followers can choose up a pack of Coors Banquet to guard America’s firefighters to help donations for the Wildland Firefighter Basis. Chart-topping nation music star Chase Rice joins “Defend Our Protectors” program for second yr
Golden, Colo., Aug. 7, 2023 – Coors Banquet, the beer proudly born and brewed within the coronary heart of wildfire nation since 1873, is supporting America’s firefighters for the ninth consecutive yr with its nationwide Defend Our Protectors program. In recent times, there was an awesome improve in devastating and harmful wildfires throughout North America. The toll from wildfires has brought on a substantial staffing scarcity amongst wildland firefighters, hotshot crews, and elite groups. This spring, the U.S. Forest Service even reported staffing ranges as little as 66%.
Coors Banquet is dedicated to persevering with its longstanding dedication to defending firefighters with the Defend Our Protectors initiative, which is able to present $250K for the Wildland Firefighter Basis in 2023 along with different firefighter charities throughout the nation. Coors Banquet has donated greater than $2 million to this trigger because the program started and because the U.S. enters peak wildfire season — whereas Canada continues to expertise an ongoing, record-setting sequence of wildfires which can be impacting air high quality throughout America — it’s extra necessary than ever to help firefighters.
Each buy of Coors Banquet helps help the model’s donation to the Wildland Firefighter Basis. “It’s extremely necessary to help firefighters, the courageous few who run in the direction of the hearth,” stated Marcelo Pascoa, vp of promoting for the Coors Household of Manufacturers. “As a model that’s dedicated to doing what’s proper, even when it’s arduous, Coors Banquet helps those that personify this precept and achieve this a lot to guard our individuals and our land.”
Defend Our Protectors will likely be seen throughout most of the model’s advertising channels this yr, from media partnerships to native occasions, and celeb integrations. Coors Banquet is combating hearth with hearth by way of a noteworthy media partnership with the hit present Sizzling Ones. Upcoming content material from the Advanced sequence, which options A-list celebrities being interviewed whereas consuming scorching wings, will shine a lightweight on this necessary trigger beginning Sept. 14.
Coors Banquet fan Chase Rice can also be becoming a member of the Defend Our Protectors initiative for the second yr, having spent a day coaching and dealing with firefighters in Idaho final summer time.
“Folks can be stunned at simply how fast these fires take maintain,” Rice stated of the expertise.“ I at all times thought, if there’s a fireplace, simply go in a special path or discover a completely different a part of the woods, however the actuality is the fires take maintain so shortly, and it will get so harmful in simply minutes. They will take out a whole mountain vary or nationwide park.”
As a part of the 2023 initiative, Rice will deliver Defend Our Protectors to music devotees throughout the nation whereas touring, additionally participating with firefighters in areas close to his upcoming concert events and making visits to fireplace stations.
“The Wildland Firefighter Basis is honored to obtain plentiful help from Coors Banquet. It’s wonderful for wildland firefighters to see the popularity and consciousness this program creates, and the true distinction it makes in making certain our firefighters have provides, bodily and psychological well being help, and extra,” stated Burk Minor, govt director of the Wildland Firefighter Basis. “Due to our relationship with Coors Banquet, the WFF is ready to present even stronger help for firefighters and their households.”
To become involved, donate and be taught extra about how one can help wildland firefighters, go to www.protectourprotectors.com.
About Molson Coors Beverage Firm
For greater than two centuries, Molson Coors has been brewing drinks that unite individuals for all of life’s moments. From Coors Gentle, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer season Shandy, Vizzy Arduous Seltzer, Topo Chico Arduous Seltzer, Merely Spiked Lemonade, Creemore Springs and extra, Molson Coors produces a few of the most beloved and iconic beer manufacturers ever made. Whereas the corporate’s historical past is rooted in beer, Molson Coors affords a contemporary portfolio that expands past the beer aisle with glowing cocktails, canned wine, kombucha, cider and extra.
Molson Coors Beverage Firm is a publicly traded firm that operates by way of Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Inventory Alternate (TAP). The corporate’s dedication to elevating trade requirements and leaving a constructive imprint on our workers, shoppers, communities and the setting is mirrored in Our Beer Print and our 2025 sustainability targets. To be taught extra about Molson Coors Beverage Firm, go to molsoncoors.com.
