Content material repurposing could be a game-changer to your content material program. I’m speaking about extra content material, extra site visitors, extra conversions, and fewer time. Sounds good, proper?
What if I instructed you that you could possibly create 2x the high-quality content material in 1/2 the time? Extra content material, saved time, and elevated site visitors? I’m already beginning to sound like a late-night infomercial. Gross.
However significantly, this isn’t a fantasy. With content material repurposing, extra site visitors with much less effort is a dream you may make come true.
Take into consideration the final piece of content material you created: weblog put up, information, webinar, infographic, video, case research, or no matter it was. How lengthy did it take you to create? Seemingly a minimal of two hours, proper? Maybe nearer to 10 to twenty hours for the bigger items? Possibly much more.
And what occurred while you completed? You revealed it, made plans to market it, after which started working on the subsequent piece of content material. Sound acquainted?
That content material advertising and marketing technique seems to be loads like work tougher, not smarter. And it’ll ultimately result in development plateaus and content material burnout. Not good.
Check out your content material library. You possible have so a lot nice content material already. What are you doing with it now?
That library is a goldmine of content material. You simply must be taught to reap it.
It’s time you bought on board with the previous, not-so-secret content material advertising and marketing adage: wceremony much less, promote extra.
And there’s no higher strategy to leap on the bandwagon than by repurposing your already current content material.
On this put up, I’m going to indicate you a complete new magical world of content material repurposing. Belief me, by the top of this text, you’ll be speeding to begin doubling, tripling, and quadrupling your content material output with repurposing. Let the content material floodgates open!
Sounds gimmicky, huh? I agree, however I promise this isn’t the next-generation weight reduction capsule that can exotically soften fats out of your physique in a single day—that is legit.
Define:
Let’s begin with the fundamentals after which work our method by way of all of the fantastic methods you possibly can start repurposing your content material:
- What’s repurposing content material?
- Why must you repurpose content material?
- Find out how to repurpose content material (what you got here for!)
- Suggestions and tips to repurpose content material to perfection
- Comply with the 80/20 content material advertising and marketing rule
- Go forth and repurpose
What’s repurposing content material?
You understand how folks rework ineffective junk into a gorgeous piece of furnishings or how they flip an previous tire into a ship fender? That’s repurposing.
Repurposing content material is taking your superior current content material and “reusing” it otherwise with a brand new target market on one other platform.
One instance of repurposing content material can be to transcribe one in all your podcast episodes, add a little bit of commentary to it, and publish it as a weblog put up. You would additionally take the audio from the podcast, add a background picture to it, and publish the piece as a video on YouTube and Vimeo.
And voila—you’ve simply produced two further items in possible 1/tenth the time it took you to create the unique content material. Plus, you’ve additionally reached new audiences on totally different platforms.
Did a metaphoric lightbulb simply flick on above your head?
Think about on a regular basis it can save you and the brand new audiences you possibly can attain by repurposing your nice evergreen content material!
Beneath, we’ve compiled an inventory of the 20 greatest methods you can begin repurposing content material. Skip on down the web page if you happen to’re getting too anxious—or keep on with me if you happen to’d wish to fulfill your curiosity with some spectacular advantages.
Why must you repurpose content material?
Creating implausible content material day after day isn’t straightforward. It takes time, cash, and power.
Repurposing content material takes the draining creativity out of the manufacturing cycle—you’ve executed the onerous work already with the unique piece of content material.
Listed below are a couple of causes you need to begin repurposing:
Piggyback in your success
If a weblog put up carried out properly, there’s an excellent probability the identical materials can be properly acquired on different channels, too. Check out your best-performing items of content material and decide how one can reuse it on totally different platforms.
Revive your failures
Have you ever ever spent a ton of time producing content material that hardly left a ripple within the sea of your advertising and marketing efforts? Don’t beat your self up—you’ve constructed the inspiration, now you simply want to shine it up a bit. Amp up, spin in a brand new path, or mix your not-so-successful items to create model new content material creations.
Attain new audiences
You’ve executed the onerous work creating the content material—now you simply must share it the place new audiences will see it. Your thriving YouTube sequence would possibly carry out properly as a podcast, too. Or maybe your good book would make a fair higher audiobook. Speaking your identical content material by way of totally different mediums means that you can interact distinctive audiences on their favourite platforms.
Save money and time
Whereas most content material doesn’t have any tangible worth, it takes time, effort, blood, sweat, and typically tears to create. By repurposing, you’ll be capable to produce extra high-quality content material in a shorter time—which suggests much less stress, fewer tears, and a happier content material group.
Find out how to repurpose content material (20+ methods)
Repurposing content material works any which method. You possibly can flip a bunch of weblog posts right into a information or a information right into a bunch of weblog posts. You possibly can convert your Vimeo tutorials right into a webcast and switch your webcast into an electronic mail sequence or electronic mail publication.
The one restrict to repurposing is your creativeness.
With out additional ado, let’s check out 20 superior methods you possibly can repurpose your content material.
1. Convert right into a weblog put up
Just about any piece of content material will work appropriately as a weblog put up. Did your CEO ship an inspirational electronic mail to your staff? Have you ever invested weeks, months, or years publishing an book? Is your podcast sequence getting tons of site visitors? Convert any piece of content material right into a weblog put up (or a number of weblog posts) to get additional mileage out of it and to drive site visitors again to the supply.
2. Construct a brand new information
In case you’ve revealed a number of items of content material on a particular topic, mix all of your materials right into a long-form information. You don’t must recreate the wheel. You possibly can even take several types of content material (movies, textual content, audio, infographics, case research, and so on.) and blend them to create a extra complete useful resource.
3. Create a useful resource listing or roundup put up
A useful resource listing could be a highly effective means to attach your viewers to related items of content material. For instance, take a look at our Vacation Sending Packing Checklist—it merely tells a brief narrative by linking out to glorious content material we already created months and years in the past. Or take a look at Copyblogger’s finish of week recaps—they summarize every of the latest weblog posts and tie all of them along with a compelling ribbon.
4. Compile an book
In case you’ve maintained a weblog for no less than a 12 months or two, you possible have lots of of previous weblog posts overlaying a spread of matters in your business. Arrange all of that previous content material neatly right into a downloadable book. You would use the book as a lead magnet and even promote it.
5. Print bodily e-book copies
Take your book to the subsequent stage with a bodily print model—a tangible, real-life e-book (sure, they nonetheless exist). A printed e-book would require cash for printing prices, however it’ll demand little additional work. You possibly can then ship copies to your most precious clients or hand them out to visitors at your subsequent convention.
6. Make an electronic mail sequence
“In terms of repurposing content material, electronic mail sequence are an ideal channel. You possibly can take an book or perhaps a lengthy weblog put up and cut up it into a number of components, which you ship out to your electronic mail listing over a couple of days or perhaps weeks,” stated Hootsuite’s Invoice Widmer.
7. Remodel right into a SlideShare or slide deck
Presenting at a convention? As a substitute of making your slideshow from scratch, supply the data from all of your nice current content material.
After getting your slide deck presentation, add it to websites like SlideShare to get much more eyeballs on it.
8. Turns slide decks into webinars
In case you took numerous time to create a singular, kick-butt presentation, repurpose the slides right into a webinar. Now you’ll simply be doing a digital supply as a substitute of an in-person presentation.
9. Repurpose content material into movies
The time spent watching video content material on-line continues to develop 12 months over 12 months. To capitalize on the pattern, take a look at methods to transform your current content material into movies. For instance, report your webinars, and as soon as they’re over, put up the recordings on YouTube and Vimeo to achieve additional traction. Convert your weblog posts into movies with little-to-no effort with video creation software program like Lumen5 and Content material Samurai. Seize the audio out of your podcasts, throw a background picture on it, and presto—you now have a YouTube video.
10. Produce podcast episodes
Carry out the inverse of the final tactic. Strip the audio out of your movies, add a bit of intro, and switch them into podcast episodes to publish on Spotify, iTunes, SoundCloud, and extra.
You possibly can report a podcast with one in all your content material creators the place they speak by way of a subject they’ve already written about. For instance, if a member of your group wrote “10 website positioning Techniques to Preserve in Thoughts in 2020,” you could possibly do a Q&A with the creator on the subject for a podcast episode.
11. Flip information into an infographic
Everybody loves footage—that’s why 32% of entrepreneurs say photographs are essentially the most very important type of content material for his or her enterprise.
In case you collect information from a survey or benchmark report, repurpose the content material into an infographic. You possibly can embed your infographics in a weblog or put up them as stand-alone photographs in your Pinterest account.
If design isn’t your factor, strive utilizing companies like Canva, Piktochart, or Visme—they supply loads of templates for these with less-than-sophisticated inventive abilities.
12. Compile your visitor posts right into a visitor e-book
Normally, while you visitor put up on one other website, you agree to not republish the identical content material in your weblog to keep away from getting penalized by Google for duplicate content material. However if you happen to compile your visitor posts right into a non-searchable downloadable PDF—drawback solved! Now you possibly can reuse all that nice content material with out fearing the wrath of Google.
13. Repost on LinkedIn articles, Fb On the spot Articles, and Medium
LinkedIn articles and Medium are nice locations to syndicate your weblog content material. Sure, there’s a danger of getting penalized for duplicate content material or that Google will rank the LinkedIn or Medium model of your content material increased within the search outcomes. Nonetheless, if you happen to comply with Google’s really helpful greatest practices, you have to be simply superb reposting.
Listed below are a couple of suggestions from IMPACT for reposting on LinkedIn and Medium:
- Don’t publish your complete article. Make the piece extra of a teaser. Provide some nice content material, after which encourage readers to see the entire piece in your weblog.
- Don’t repost each article. Focus in your greatest, evergreen items of content material. Social platforms reward high quality over amount.
- Optimize for the platform. Your LinkedIn and Medium audiences are totally different than your weblog’s viewers. Ensure that to regulate the titles and CTAs to attraction to the viewers on every distinctive platform.
14. Flip your posts into tales
Nearly all of the social media giants (Fb, Instagram, YouTube, Snapchat) allow customers to put up tales (bite-sized items of content material). In case you simply revealed an article, repurpose it in a sequence of tales. For instance, if you happen to simply posted “6 Tricks to Streamline Your Small Enterprise’s E-mail Advertising and marketing,” you could possibly create tales to introduce the article, share 2-3 suggestions, and encourage your followers to learn the entire piece.
15. Recap your social media conversations
Did you promote a hashtag at a convention? Or have you ever hosted or participated in Twitter chats? In that case, recap these social media posts in a weblog article. For instance, take a look at our #SIGNALConf Day 1 Recap or our 2018 Collision Convention Recap. We did the onerous work already by developing with distinctive Tweets and interesting with the neighborhood—then we merely compiled all of it collectively into quick, enjoyable articles.
16. Develop a web based course
When you’ve got content material galore on a particular topic, contemplate compiling it neatly into a web based course. An internet course is principally a extra tutorial model of an book. As a substitute of simply having content material for guests to learn, you embody sources, quizzes, check-ins, and supply a method for shoppers to ask questions (electronic mail, discussion board, Q&A, and so on.).
17. Reply questions on Quora
It’s possible you’ll be getting some attention-grabbing questions on Quora concerning your model, product, or business. Repurpose your current content material to provide lengthy, in-depth solutions to the Quora neighborhood’s issues. And if you happen to come throughout a query you don’t have content material to help, take the time to craft a considerate, well-researched response. You possibly can then repurpose that response in your weblog or in your documentation.
18. Compile an specialists roundup
In case you’ve taken the time to interview professionals (each inside or exterior to your organization) for particular items, repurpose the highlights from these conversations in an specialists roundup. In the long run, you might need an superior article like 250ok’s E-mail Service Supplier (ESP) Purchaser’s Journey.
19. Share your secrets and techniques
Have you ever created shortcuts to writing electronic mail topic traces, crafting high-converting touchdown pages, or managing your busy schedule? Repurpose your personal processes into beneficial items of content material. You’ve already spent hours refining your strategies—now simply share your secrets and techniques with the lots.
20. Accumulate questions for an FAQ
Your help squad, social media supervisor, and buyer success group get lots of of questions yearly. Speak to them, compile the questions, excellent the solutions, and put up the top outcome as an ongoing FAQ. Now your group can direct clients or guests to the FAQ for a whole response to their questions with out doing the work another time (plus, they’ll probably discover solutions to questions they haven’t even requested but).
And there you’ve got it—20 easy methods to repurpose your superior content material.
Get out your stopwatch and see how a lot time you save cranking out the subsequent batch of labor. Plan an additional half-hour for lunch tomorrow since you’re going to be method forward of schedule!
Suggestions and tips to repurpose content material to perfection
The digital world has sufficient meh items of content material. Repurposing content material isn’t an excuse to get lazy and replica/paste your work in all places—it’s a technique to do extra with much less.
Need to create new content material even higher than the unique? Then try our suggestions and tips beneath:
- Breathe new life into your previous posts by giving them a common replace. Revise information, make amendments, delete irrelevant content material, and preserve it contemporary. If the piece isn’t performing properly in search outcomes, experiment with optimizing in the direction of a brand new key phrase.
- Don’t duplicate your content material. Even if you happen to’re compiling your weblog posts into an book, take the time to shine up the copy and create smoother transitions. You would possibly need to change the format round, delete a paragraph right here or there, or condense sections. It’ll be obviously (and embarrassingly) apparent if you happen to simply copy/paste collectively an book or information—take the time to thoughtfully create a high-quality standalone piece.
- Hyperlink all of your content material collectively. In case you publish a weblog put up primarily based on a podcast episode, hyperlink again to the supply podcast. And vice versa—within the podcast description, hyperlink to the weblog put up. Do that with all of your content material to create pure, useful hyperlinks to your viewers to comply with.
Comply with the 80/20 content material advertising and marketing rule
Keep in mind the advertising and marketing adage we talked about briefly: wceremony much less, promote extra. It deserves a bit extra consideration.
The 80/20 content material advertising and marketing rule is straightforward: 20% of your time needs to be spent creating content material, 80% % needs to be spent selling it. I like to consider repurposing as selling content material.
Put within the time, do the onerous work, and create tremendous high-quality items of content material. Then, stretch that content material to its limits by repurposing it on each applicable channel. So in case your authentic article took you 10 hours to create, you need to spend 40 hours selling it (repurposing, emailing, sharing on social media, creating adverts, and extra).
Don’t fall into the darkish, limitless content material creation blackhole. It doesn’t matter how nice your content material is that if no person sees it!
Go forth and repurpose
Save time, create higher, and enhance site visitors by repurposing your content material. Want I say extra?
Begin getting essentially the most bang to your buck with each piece you create by repurposing it to its absolute limits.
Need assistance with the email-specific content material repurposing? Take a look at our E-mail Advertising and marketing Getting Began Information to go step-by-step by way of every little thing it’s good to know to get your electronic mail program up and operating.
