The 7 Finest E-mail Advertising Software program For WooCommerce

Right this moment there’s a seemingly countless record of electronic mail advertising and marketing software program options at your fingertips. Each enterprise has the chance to search out the software program that works finest in their very own tech stack. However what in the event you’re in search of a fair tighter-knit set of instruments, software program that may combine with different software program options your organization already has in place?

On this article, we’ll take an in-depth take a look at the most effective electronic mail advertising and marketing software program for WooCommerce and make it easier to uncover the right match for your small business wants. All seven of those choices have a seamless integration with WooCommerce, enabling you to successfully leverage electronic mail advertising and marketing to drive buyer engagement and increase gross sales. Whether or not you’re a seasoned marketer or simply beginning your journey, you’ll depart with a greater thought of which software program answer is true for your small business.

What’s electronic mail advertising and marketing software program?

E-mail advertising and marketing software program is a strong digital instrument designed to streamline and improve the method of making, managing, and executing electronic mail advertising and marketing campaigns. It empowers companies to attach with their viewers, nurture buyer relationships, and promote services or products by means of focused and personalised electronic mail communications. E-mail advertising and marketing software program comes outfitted with a variety of options that simplify your complete advertising and marketing workflow, reminiscent of electronic mail creation, record administration, automation, and analytics.

Companies can use electronic mail advertising and marketing software program to construct and handle their electronic mail lists, guaranteeing they attain the suitable viewers with related content material. The software program permits straightforward customization of electronic mail templates, permitting entrepreneurs to create visually interesting and fascinating emails that align with their model’s id. With automation capabilities, companies can arrange triggered emails based mostly on particular actions or occasions, guaranteeing well timed follow-ups and personalised communication. Plus, electronic mail advertising and marketing software program offers detailed analytics and reporting, providing insights into electronic mail efficiency, open charges, click-through charges, and different important metrics, all of which assist companies refine their methods for optimized outcomes.

E-mail advertising and marketing software program is a flexible answer that allows companies to effectively execute their electronic mail advertising and marketing campaigns. By harnessing its options, entrepreneurs can craft compelling emails, have interaction with their viewers, and drive conversions, in the end attaining their advertising and marketing targets and constructing long-lasting buyer relationships.

What are the advantages of integrating electronic mail advertising and marketing software program with WooCommerce?

Integrating electronic mail advertising and marketing with WooCommerce software program gives a mess of advantages that empower companies to optimize their advertising and marketing efforts and drive development.

These advantages embody however usually are not restricted to:

• Personalised buyer engagement: By syncing electronic mail advertising and marketing with WooCommerce, companies can entry priceless buyer knowledge, together with buy historical past and preferences. This knowledge permits the creation of extremely focused and personalised electronic mail campaigns, delivering related content material to particular person clients. Personalization fosters a stronger emotional connection, enhances buyer loyalty, and boosts open and click-through charges. 
• Automated workflows: The combination permits for the implementation of automated electronic mail workflows, saving effort and time whereas guaranteeing well timed communication. Companies can arrange trigger-based emails, reminiscent of welcome emails for brand new clients, deserted cart reminders, or post-purchase follow-ups. These automated workflows assist nurture leads, re-engage lapsed clients, and drive repeat purchases.
• Segmentation for focused messaging: With electronic mail advertising and marketing and WooCommerce integration, companies can phase their electronic mail lists based mostly on buyer habits and preferences. Segmentation ensures that recipients obtain emails tailor-made to their particular pursuits and wishes, resulting in increased engagement and improved conversion charges.
• Knowledge-driven decision-making: The combination offers priceless insights and analytics into electronic mail marketing campaign efficiency. Entrepreneurs can monitor open charges, click-through charges, and different metrics, permitting for data-driven decision-making and steady optimization of electronic mail methods for higher outcomes.
• Elevated gross sales and conversions: By successfully combining electronic mail advertising and marketing and WooCommerce, companies can nurture leads, drive visitors to their on-line retailer, and encourage repeat purchases. Partaking electronic mail campaigns can entice clients to make a purchase order, resulting in elevated gross sales and income.
• Enhanced buyer expertise: Seamless integration between electronic mail advertising and marketing and WooCommerce ensures a cohesive buyer expertise. Constant branding, messaging, and person expertise throughout electronic mail and the web retailer construct belief and reinforce the model’s id.
• Price-effective advertising and marketing: E-mail advertising and marketing is an economical advertising and marketing channel, and when built-in with WooCommerce, companies can obtain even higher returns on their investments. In comparison with conventional advertising and marketing channels, electronic mail advertising and marketing has a decrease value per acquisition and a better ROI, making it an excellent alternative for companies of all sizes.

How to decide on the most effective electronic mail advertising and marketing software program

Choosing the proper electronic mail advertising and marketing software program that seamlessly integrates with WooCommerce requires cautious consideration of a number of key components:

• Integration functionality: The foremost consideration is to make sure that the e-mail advertising and marketing software program can easily combine with WooCommerce. It ought to supply a dependable and user-friendly integration course of, enabling seamless knowledge synchronization between the 2 platforms. This ensures that buyer data, buy historical past, and different important knowledge are simply accessible for focused electronic mail campaigns.
• Options and performance: Consider the options and performance supplied by the e-mail advertising and marketing software program. Search for instruments that align with your small business wants, reminiscent of customizable electronic mail templates, automation capabilities, segmentation choices, and analytics. These options allow environment friendly electronic mail marketing campaign administration and efficiency monitoring, guaranteeing most influence and effectiveness.
• Person-friendliness: Go for an electronic mail advertising and marketing platform that’s intuitive and user-friendly, as this will drastically influence the effectivity of your advertising and marketing efforts. A user-friendly interface and easy navigation enable entrepreneurs to create, schedule, and analyze electronic mail campaigns with ease, even with out in depth technical experience.
• Scalability and value: Contemplate your small business’s development potential and the way the e-mail advertising and marketing software program can accommodate your wants as your buyer base expands. Select a platform that gives versatile pricing plans and scales with your small business development to keep away from the trouble of switching suppliers afterward.
• Buyer assist and sources: Consider the client assist and sources offered by the e-mail advertising and marketing software program supplier. Entry to complete documentation, tutorials, and responsive buyer assist can show invaluable in troubleshooting points and maximizing the software program’s capabilities.
• Knowledge safety and compliance: Make sure that the e-mail advertising and marketing software program adheres to knowledge safety requirements and complies with related privateness rules. Defending buyer knowledge and sustaining compliance is essential for constructing belief along with your viewers and safeguarding your model’s popularity.
• Integration with different instruments: Contemplate whether or not the e-mail advertising and marketing software program integrates with different third-party instruments and companies your small business makes use of. Seamless integration with e-commerce platforms, CRM programs, and different advertising and marketing instruments can streamline your workflow and improve total advertising and marketing effectivity.

The most effective electronic mail advertising and marketing software program that integrates with WooCommerce

Right this moment, there are a handful of electronic mail advertising and marketing software program options that combine with WooCommerce. These are our high picks.

ActiveCampaign

G2 Rank: 4.5/5 stars

ActiveCampaign stands out as probably the greatest electronic mail advertising and marketing software program options with a complete and user-friendly interface, sturdy automation capabilities, and seamless integration with WooCommerce. It’s an excellent alternative for e-commerce companies looking for to reinforce buyer engagement and drive gross sales. With ActiveCampaign, entrepreneurs can create personalised and focused electronic mail campaigns, making use of behavioral triggers and superior segmentation to ship related content material to their viewers.

Distinctive options of ActiveCampaign:

• Superior automation: ActiveCampaign gives highly effective automation options that enable entrepreneurs to create complicated workflows based mostly on buyer habits and interactions. This permits well timed and personalised communication, nurturing leads, and re-engaging clients successfully.
• Deep integration with WooCommerce: ActiveCampaign’s seamless integration with WooCommerce ensures easy knowledge synchronization, offering companies with priceless buyer insights for creating focused electronic mail campaigns that increase gross sales and buyer loyalty.
• Conditional content material: This characteristic permits entrepreneurs to show totally different content material inside the similar electronic mail based mostly on buyer attributes or habits, delivering extra related messages and bettering engagement charges.
• Web site messaging: ActiveCampaign gives a singular web site messaging characteristic that enables companies to interact with web site guests in real-time, providing personalised assist and inspiring conversions.

ActiveCampaign is a good alternative for companies that require superior automation and personalised buyer engagement. It’s particularly appropriate for e-commerce companies utilizing WooCommerce, because it offers priceless knowledge integration and automation options to drive more practical electronic mail advertising and marketing campaigns. ActiveCampaign empowers companies to create focused and impactful electronic mail advertising and marketing methods that nurture leads, re-engage clients, and maximize conversions, making it a top-rated alternative for companies aiming to attain distinctive ends in their electronic mail advertising and marketing efforts.

What languages does ActiveCampaign assist?

ActiveCampaign totally helps English Portuguese, Spanish, Italian, German, and French and partially helps Russian, Indonesian, Danish, Polish, Dutch, Hungarian, and Czech.

Which currencies does ActiveCampaign settle for?

ActiveCampaign accepts the US Greenback (USD), Canadian Greenback (CAD), Australian Greenback (AUD), and Brazilian Actual (BRL).

What’s the entry-level pricing for ActiveCampaign?

ActiveCampaign’s entry-level pricing begins at $49 monthly, paid yearly. With this plan, you get electronic mail advertising and marketing and advertising and marketing automation, web site and occasion monitoring, entry to deep API and webhooks, electronic mail content material era, touchdown pages, inline, pop-up, and modal varieties, and extra.

Plus, it doesn’t matter what plan you select, you’ll get pleasure from options like:

• Accelerated onboarding
• Contact migration
• Chat and ticket assist
• Buyer enablement workshops
• And video tutorials

Discover all plans on the ActiveCampaign pricing web page.

Mailchimp

G2 Rank: 4.3/5 stars

MailChimp is a well-liked electronic mail advertising and marketing software program answer due to its highly effective set of options. Its drag-and-drop electronic mail builder permits customers to create visually beautiful and fascinating emails with none coding information, streamlining the e-mail marketing campaign creation course of.

Extra common MailChimp options embody:

• Advertising CRM: MailChimp’s built-in advertising and marketing CRM offers a centralized hub for managing and understanding buyer knowledge. This characteristic permits companies to phase their viewers successfully, resulting in extra focused and personalised electronic mail campaigns.
• A/B testing: MailChimp gives sturdy A/B testing capabilities, permitting entrepreneurs to check totally different electronic mail variations to establish which one performs higher. This data-driven strategy helps optimize electronic mail content material and topic traces for increased open and click-through charges.
• E-commerce integration: MailChimp seamlessly integrates with numerous e-commerce platforms, together with WooCommerce, Shopify, and Magento. This integration empowers e-commerce companies to leverage buyer knowledge and buy historical past to create automated and personalised electronic mail campaigns that drive gross sales and buyer loyalty.

MailChimp primarily caters to small and medium-sized companies that search a dependable and feature-rich electronic mail advertising and marketing platform. With accessibility, a advertising and marketing CRM, A/B testing capabilities, and e-commerce integration, it’s an ideal alternative for companies trying to have interaction their viewers successfully and construct lasting buyer relationships.

What languages does Mailchimp assist?

Mailchimp offers companies in as much as 50 languages together with English, Spanish, French, Portuguese, German, Portuguese, and Italian.

For extra data, see Mailchimp’s language settings and preferences web page.

What currencies does Mailchimp settle for?

Mailchimp accepts funds in a number of currencies, together with however not restricted to the US Greenback (USD), Euro (EUR), British Pound Sterling (GBP), Australian Greenback (AUD), Indian Rupee (INR), New Zealand Greenback (NZD) and Brazilian Actual (BRL).

What’s the entry-level pricing for Mailchimp?

Mailchimp gives a variety of pricing plans, together with a free plan and a number of paid plans. Their entry-level plan known as “Necessities” and begins at $13 a month with as much as 5,000 electronic mail sends monthly. This plan provides you 3 seats and entry to options like 24/7 electronic mail and chat assist, assisted onboarding, behavioral concentrating on, 100+ pre-built electronic mail templates, customized branding, automations and signup varieties, A/B testing, and extra.

Go to Mailchimp’s pricing web page for extra particulars and up-to-date data.

Does Mailchimp combine with ActiveCampaign? 

MailChimp doesn’t combine with ActiveCampaign however ActiveCampaign does supply migration companies. Click on right here to be taught extra.

G2 Rank: 4/5 stars

Fixed Contact has a spot on this record on account of its user-friendly interface and an array of highly effective options that cater to companies of all sizes. The answer’s library of pre-designed templates and customizable designs simplify the e-mail creation course of, guaranteeing that companies can ship participating and impactful messages to their viewers effortlessly.

Fixed Contact’s core options embody:

• Social media integration: Fixed Contact gives seamless integration with common social media platforms, enabling companies to increase their attain and share electronic mail campaigns on social channels. This characteristic fosters cross-channel engagement and amplifies the influence of electronic mail advertising and marketing efforts.
• Occasion administration: Fixed Contact’s occasion administration characteristic empowers companies to create, promote, and handle occasions instantly inside the platform. This makes it handy for companies that always host occasions or webinars, streamlining your complete occasion advertising and marketing course of.
• Automation: Fixed Contact offers automation capabilities that enable companies to arrange automated electronic mail workflows based mostly on buyer actions or dates. This characteristic ensures well timed and personalised communication, nurturing leads, and sustaining constant engagement with the viewers.

Fixed Contact primarily caters to small and medium-sized companies in search of an easy-to-use and environment friendly electronic mail advertising and marketing answer. Its social media integration, occasion administration, and automation options make it a priceless instrument for companies trying to have interaction their viewers successfully and drive conversions.

What languages does Fixed Contact assist?

Fixed Contact helps a number of languages together with Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Castilian Spanish, Latin American Spanish, Swedish, and extra.

What currencies does Fixed Contact settle for?

At present, Fixed Contact accepts the US Greenback (USD), Canadian Greenback (CAN), Nice British Pound (GBP), Pesos (MXN), Euros (EU), Indian Rupee (INR), and Australian Greenback (AUD).

What’s the entry-level pricing for Fixed Contact?

Fixed Contact’s paid plans differ relying on the variety of contacts a enterprise has. Their entry-level plan (the Lite plan) prices $12 monthly and comes with options like primary electronic mail advertising and marketing with easy-to-use templates, automated welcome electronic mail for brand new contacts, social advertising and marketing, occasion administration, AI content material suggestions (in Beta), and extra.

See all plans and pricing on the Fixed Contact pricing web page.

Does Fixed Contact combine with ActiveCampaign?

Fixed Contact doesn’t combine with ActiveCampaign however ActiveCampaign does supply migration companies. Click on right here to be taught extra.

AWeber

G2 Rank: 4.2/5 stars

AWeber is without doubt one of the high electronic mail advertising and marketing software program options due to its versatile options that cater to companies of all sizes. AWeber’s user-friendly interface makes it ultra-accessible to each learners and skilled entrepreneurs and streamlines the method of making and managing electronic mail campaigns. Plus, with an unlimited library of electronic mail templates and a drag-and-drop editor, customers can simply craft visually fascinating emails that have interaction their viewers successfully.

Distinctive Options of AWeber:

• Tagging and segmentation: AWeber’s sturdy tagging and segmentation capabilities enable companies to categorize subscribers based mostly on their habits and pursuits. This permits extremely focused and personalised electronic mail campaigns, boosting engagement and conversion charges.
• Behavioral automation: AWeber gives automation based mostly on buyer habits, permitting companies to set off emails based mostly on particular actions, reminiscent of web site visits or clicks. This characteristic ensures well timed and related communication, nurturing leads and re-engaging clients with personalised content material.
• RSS-to-email: AWeber’s RSS-to-email characteristic mechanically sends electronic mail updates to subscribers every time a brand new weblog put up or content material is printed on the web site. This helps companies drive visitors to their web site and hold their viewers knowledgeable about new content material.

AWeber caters to small companies, entrepreneurs, and bloggers searching for a dependable and feature-rich electronic mail advertising and marketing answer. With highly effective tagging and segmentation capabilities, behavioral automation, and an RSS-to-email characteristic, it’s an ideal alternative for companies looking for to interact their viewers successfully and obtain advertising and marketing success.

What languages does AWeber assist?

AWeber at present solely gives assist in English.

Whereas it might be potential to ship messages written in different languages, AWeber can’t at present supply any assist on using different languages or character units with a person’s AWeber account. This is applicable to all features of a person’s account, together with net varieties, contact data, and notifications.

What currencies does AWeber settle for?

AWeber accepts the US Greenback (USD) and Euro (EUR).

What’s the entry-level pricing for AWeber?

AWeber’s entry-level pricing plan, often called the “Free” plan, permits customers to ship as much as 500 emails monthly to a listing of as much as 500 subscribers. This plan consists of entry to primary automation, electronic mail templates, and electronic mail assist.

For customers who want extra superior options, AWeber gives a number of paid pricing plans. Their “Lite” is an entry-level plan that begins at $12.50 monthly and consists of further options reminiscent of limitless subscribers, 24/7 assist, and superior message analytics.

See all plans on the AWeber pricing web page.

Does AWeber combine with ActiveCampaign?

AWeber doesn’t combine with ActiveCampaign however ActiveCampaign does supply migration companies. Click on right here to be taught extra.

GetResponse

G2 Rank: 4.2/5 stars

GetResponse is a well-liked electronic mail advertising and marketing software program answer, widely known for its sturdy options and user-friendly interface. The software program consists of an intuitive drag-and-drop editor and customizable electronic mail templates that allow companies to craft visually interesting emails that resonate with their viewers.

The options that assist GetResponse stand out embody:

• Conversion funnel: GetResponse gives a conversion funnel characteristic that enables companies to construct automated gross sales funnels, guiding clients by means of the shopping for course of step-by-step. This characteristic streamlines lead nurturing and improves conversion charges by offering focused content material at every stage of the client journey.
• Webinar internet hosting: One of many standout options of GetResponse is its built-in webinar internet hosting capabilities. Companies can conduct reside or automated webinars instantly inside the platform, enabling efficient lead era, training, and engagement with the viewers.
• Superior segmentation and personalization: GetResponse’s superior segmentation and personalization choices empower companies to ship extremely focused and related content material to their subscribers. This characteristic enhances buyer engagement and drives increased conversion charges.

GetResponse is an efficient match for companies looking for a complete and versatile electronic mail advertising and marketing answer. Along with the options listed above, GetResponse’s automation capabilities, in-depth analytics, and mobile-responsive designs additional solidify its place as a top-tier electronic mail advertising and marketing platform.

What languages does GetResponse assist?

GetResponse helps a wide range of languages together with Danish, German, English, French, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, and extra.

What currencies does GetResponse settle for?

GetResponse accepts a number of currencies when signing up for considered one of their plans. Subscriptions are usually billed in US {Dollars} (USD), Euros (EUR), British Kilos (GBP), and Polish Zlotys (PLN).

What’s the entry-level pricing for GetResponse?

GetResponse gives a free plan with as much as 500 contacts and a handful of options. Their paid plan pricing varies based mostly on the plan size you select (month-to-month, 12 month, 24 month). The entry-level paid plan billed month-to-month known as E-mail Advertising and prices $19 monthly. 

GetResponse’s E-mail Advertising plan consists of options like: 

• AI electronic mail generator 
• Limitless newsletters
• Limitless touchdown pages
• Web site Builder
• Primary segmentation
• Autoresponders and extra

See all GetResponse plans on their pricing web page.

Does GetResponse combine with ActiveCampaign? 

GetResponse doesn’t combine with ActiveCampaign however ActiveCampaign does supply migration companies. Click on right here to be taught extra.

Marketing campaign Monitor

G2 Rank: 4.1/5 stars

Marketing campaign Monitor is a top-rated electronic mail advertising and marketing software program answer that boasts a user-friendly interface and highly effective options. The software program offers a seamless electronic mail advertising and marketing expertise, enabling entrepreneurs to create visually beautiful and efficient electronic mail campaigns with ease, streamline buyer engagement, and nurture leads effortlessly.

Among the options that set Marketing campaign Monitor aside embody:

• Visible journey designer: Marketing campaign Monitor gives a singular visible journey designer that enables companies to construct subtle automated workflows. This characteristic permits personalised buyer journeys based mostly on particular triggers and actions, guaranteeing focused and well timed communication.
• Dynamic content material: With dynamic content material, entrepreneurs can personalize electronic mail content material based mostly on recipient attributes or habits. This characteristic tailors emails for particular person subscribers, boosting engagement and conversion charges.
• Deliverability and analytics: Marketing campaign Monitor offers sturdy deliverability and analytics instruments, giving companies insights into electronic mail efficiency, open charges, click-through charges, and extra. This data-driven strategy empowers entrepreneurs to optimize electronic mail campaigns for higher outcomes.

Marketing campaign Monitor is a good alternative for companies which can be targeted on buyer engagement and personalised communication. Its visible journey designer, dynamic content material, and complete analytics equip companies with the instruments they should create profitable electronic mail campaigns and drive distinctive outcomes.

What languages does Marketing campaign Monitor assist?

Marketing campaign Monitor’s software program and assist are solely obtainable in English, however you might have full management over the textual content and language in your emails. They don’t at present assist a number of languages.

What currencies does Marketing campaign Monitor settle for?

Marketing campaign Monitor accepts the US Greenback (USD), Australian Greenback (AUD), Canadian Greenback (CAD), Euro (EUR), Nice British Pound (GBP), and New Zealand Greenback (NZD).

What’s the entry-level pricing for Marketing campaign Monitor?

Marketing campaign Monitor gives pricing on a sliding scale based mostly on what number of contacts you might have. Their primary plan begins at $9 monthly and permits for an electronic mail record of as much as 2,500 contacts. The essential plan provides you entry to options like a drag-and-drop builder, a customizable template library, segmentation instruments, a free picture gallery, A/B testing, real-time reporting analytics, and extra. 

Discover further particulars on the Marketing campaign Monitor pricing web page.

Does Marketing campaign Monitor combine with ActiveCampaign? 

Marketing campaign Monitor doesn’t combine with ActiveCampaign however ActiveCampaign does supply migration companies. Click on right here to be taught extra.

Klaviyo

G2 Rank: 4.6/5 stars

Klaviyo has earned its spot on this record as a result of it’s tailor-made for e-commerce companies, seamlessly integrating with numerous platforms, together with WooCommerce and Shopify. This provides entrepreneurs the flexibility to harness buyer knowledge and habits to create extremely focused and efficient electronic mail campaigns. 

Klaviyo gives distinctive options like:

• Behavioral segmentation: Klaviyo’s sturdy behavioral segmentation permits companies to categorize clients based mostly on their actions and interactions. This characteristic permits extremely personalised electronic mail campaigns tailor-made to particular person preferences, driving increased engagement and conversion charges.
• Predictive analytics: Klaviyo’s predictive analytics leverages buyer knowledge to forecast future behaviors and engagement. This invaluable instrument empowers entrepreneurs to make data-driven choices, optimizing electronic mail campaigns for higher efficiency and elevated ROI.
• Deserted cart restoration: Klaviyo’s automated deserted cart restoration emails assist companies re-engage potential clients who deserted their procuring carts. This characteristic successfully recaptures misplaced gross sales and boosts e-commerce income.

Klaviyo primarily caters to e-commerce companies. With Klaviyo’s deep integration capabilities and highly effective automation instruments, companies can construct robust buyer relationships and drive extra conversions.

What languages does Klaviyo assist?

Klaviyo helps German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, and extra.

What currencies does Klaviyo settle for?

Klaviyo accepts the US Greenback (USD) and British Pound (GBP).

What’s the entry-level pricing for Klaviyo?

Klaviyo’s plans are based mostly on the variety of contacts an organization has and the use case they’re trying to goal. For instance, they’ve an electronic mail plan and an electronic mail and SMS plan. Their entry-level plan begins at $45 a month and permits you 1000 contacts with options like 15,000 month-to-month electronic mail sends, cell push notifications, 150 free month-to-month SMS/MMS credit, and electronic mail/chat assist. 

See full plan particulars on Klaviyo’s pricing web page.

Does Klaviyo combine with ActiveCampaign? 

Klaviyo doesn’t combine with ActiveCampaign however ActiveCampaign does supply migration companies. Click on right here to be taught extra.

The choice is yours

These seven electronic mail advertising and marketing software program options that combine with WooCommerce supply a various vary of options and functionalities and usually are not one-size-fits-all. One enterprise could profit from one answer whereas a second enterprise higher advantages from one other. 

Irrespective of how huge your organization is or the place you’re in your e-commerce journey, considered one of these best-in-class electronic mail advertising and marketing platforms is bound to satisfy your particular enterprise wants and propel your success into the longer term.