adidas Y-3 has revealed its stellar Chapter 3 assortment, conserving abreast of its conceptual drive. Whereas exploring these athletic silhouettes, one can have a look at them by means of the lens of Yohji Yamamoto‘s imaginative and prescient.
For over twenty years, adidas has been working with inventive genius and Japanese designer, Yohji Yamamoto, translating his imaginative and prescient into its merchandise.
This yr, the adidas Fall/Winter marketing campaign spotlights the enigmatic Y-3 assortment, reworking fashionable sportswear vogue. The whole vary of attire consists of jackets, t-shirts, hoodies, vests, skirts, and pants.
The athletic footwear integrates the Y-3 Centennial Hello and Y-3 Centennial Lo in its collection, thereby reimagining athletic footwear silhouettes with an elevated materials and spectacular design. Additional, the gathering takes a dig at adidas’ signature archival silhouettes with the Y-3 Celebrity, Y-3 Marathon Tr, and Y-3 Gazelle.
Whereas preserving its sports-centric id, the adidas Y3 integrates metallic detailing and padded utilitarian shirting. Amidst this subtle scheme, the gathering entails vests with embossed decor, cropped hoodies, and important blazers. The brand new version additionally pairs parachute skirts with leather-based varsity jackets.
The Y-3 Fall/Winter Chapter 3 is accompanied by spectacular equipment corresponding to gymnasium baggage, backpacks, knit beanies, caps, elevated totes, and extra.
adidas Y-3 Merges Athletic Silhouettes in a Vibrant Setting
The footwear model stays true to its imaginative and prescient and notion all through this marketing campaign. Journeying to Germany to shoot the gathering, the unique marketing campaign was shot by native photographer Lengua beneath the course of Thyago Sainte. Moreover, the marketing campaign options musical figures to showcase the thriving neighborhood of Berlin.
The amalgamation of music sensations options LA Timpa, a Nigerian-based producer, singer, and songwriter; Tough, a British musician and rapper; Cellular Lady, an electrical DJ and experimental musician; Tobias, a.ok.a. Why Be a Korean music producer; Invoice Kouligas, a designer, musician, and artist; and Dimitra and Soraya, a DJ duo.
With its launch, the adidas Y-3 sports-inspired design brings a brand new wave of creativity and vitality. The sportswear assortment is obtainable on adidas Y-3 international retailers or its official web site starting the first of August.
