Right now, we’re thrilled to launch our 4th Social Affect & Variety, Fairness, and Inclusion (DEI) Report for the yr 2022.
Aligned with our company function of constructing advertising higher whereas having a optimistic impression on the world, our impression technique facilities round three core pillars: individuals, group, and DEI governance.
Rock Content material’s Social Affect report is a main supply on our Firm’s international variety, inclusion, fairness, and social impression initiatives. It options knowledge and highlights our progress to this point in keeping with our principal impression areas.
In 2022, as soon as once more, we work in assist of the United Nations Sustainable Growth Targets, particularly:
- High quality Training (Purpose 4)
- Gender Equality (Purpose 5)
- Respectable Work and Financial Development (Purpose 8)
- Discount of Inequalities (Purpose 10)
Our Highlights
Folks
In 2022, we confronted a difficult market panorama, we needed to decelerate hiring, and even with these challenges, we remained accountable to preserve the illustration, and drive our efforts to work on training, empowerment, and inclusion of our workforce.
Our efforts have been centered on higher educating our leaders, selling inner studying occasions, necessary coaching on DEI facets, and reinforcing what the code of conduct means in follow.
- 57% girls illustration in our workforce, a 4% improve in comparison with 2021
- 85% of the management workforce accomplished the Inclusive Management and Inclusive Mindset coaching
- 42 hours devoted to DEI occasions: a 100% improve in comparison with 2021, with 21 hours devoted
Variety, Fairness, and Inclusion Governance
We created a Governance construction for Variety, Fairness, and Inclusion. We strengthened the transition of affinities teams to worker useful resource teams.
Now the Rocker Community Teams — AfroRock, Inclusion Rocks, Rock. org, Roqueer, and Ladies Rock — have leaders that compose our Governance and DEI Committee.
Neighborhood
Along with inner efforts, we additionally labored to empower the group by leveraging the impression of non-profit organizations.
To make that occur we developed an Acceleration Program in Digital Advertising for NGOs that works with training and employability for underrepresented individuals in Brazil.
The entire initiative impacted 13 non-profits and 72,842 college students and younger individuals have been impacted not directly by means of these organizations.
Try the ends in our group:
- Over 18 thousand college students from socially underrepresented and/or economically weak teams obtained free entry to our on-line programs on advertising and gross sales
- 61% workforce engagement in volunteering, totaling 596 donated hours
- Supported 22 nonprofit organizations
- R$141,669.60 (US$27,461) in monetary donations (Brazilian Incentive Regulation)
How we make advertising higher whereas having a optimistic impression on the world
All these outcomes have been made potential and are devoted to our Rockers, companions, prospects, buyers, and the group who contribute to our mission.
Even in situations with modifications and challenges, the assist and shared function empower us to proceed making a distinction.
As we enter 2023 and the years to come back, we’re dedicated to reinforcing our ESG plans and constantly providing options to make advertising higher for all.
We wish to encourage the world by means of higher advertising by connecting manufacturers to the very best artistic expertise, growing the very best merchandise to assist entrepreneurs with their each day challenges, producing job alternatives, offering assist and educating new entrepreneurs, and sharing free digital information by way of our weblog, e-newsletter, and different publications whereas providing a sequence of merchandise and sources which are extremely aligned with our philosophy.
Within the phrases of our CEO, Diego Gomes, in his opening letter of the 2022 Report:
“Our imaginative and prescient for the long run is to grow to be the world’s first content material cloud, providing an built-in international options portfolio and expertise community. We purpose to empower companies worldwide by fixing timeless advertising challenges and delivering a seamless buyer expertise for all artistic advertising actions.
Shifting ahead, our purpose is to encourage the world and enhance advertising by fostering human creativity within the period of synthetic intelligence. We try to make individuals imagine of their full potential and grow to be the principle protagonists of their very own achievements.”
“Making advertising higher,” means for us, doing all we are able to to generate worth in our enterprise, and distribute it to others. We advocate that advertising is a drive for good and inclusive, current primarily for the good thing about others.
Discover our outcomes now in three variations: Full Report, Interactive, and Truth Sheet!
