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To AI or Not To AI?. Product leaders across the globe marvel… | by Keren Koshman | Jul, 2023


Product leaders across the globe marvel how and why to harness the facility of AI and its traits of their merchandise. This text goals to problem these ideas and query when and the way to take action.

Lately, I get requested quite a bit about utilizing AI as a instrument in merchandise. Product leaders world wide marvel methods to experience the AI traits, in addition to the place to make use of this expertise.

As with each expertise, my first take is that it’s an answer and doesn’t stand alone. What do I imply? Enterprise objectives drive your product, and I all the time select quick and low cost options first. If we will’t get the worth we search and we will’t transfer the enterprise needle sufficient — now it’s a superb time to maneuver into complicated expertise like AI.

Bear in mind, the purpose is to not use AI for the sake of utilizing AI, however to make use of it as a instrument to resolve particular issues and enhance your product. Subsequently, begin with probably the most simple options to maneuver the enterprise needle.

Having mentioned that — let’s say your online business purpose is to harness the traits of AI into your product. Earlier than diving deep into this query, I’d begin to acknowledge myself with the capabilities. There are various sources on the market. I like to recommend starting with some fundamentals on Linkedin Programs (domesticate AI-first mindset), going all the best way into classics to essentially deep-dive and perceive what it’s all about, like Coursera’s programs of Andrew NG.

After getting a strong understanding of AI, it’s time to determine the place it could possibly add probably the most worth to your product. This might be something from automating repetitive duties to offering personalised experiences to your customers. The secret is to concentrate on areas the place AI can considerably enhance current options.

Subsequent, it’s essential to remain up to date with the most recent AI traits. AI is a quickly evolving area, and what’s cutting-edge at the moment is likely to be outdated tomorrow. Attend AI conferences, observe AI thought leaders on social media, and subscribe to AI newsletters to remain forward of the curve.

Lastly, integrating AI into your product is just not a one-time course of. It’s a journey that includes steady studying, experimentation, and iteration. Be ready to adapt your methods as new AI applied sciences and traits emerge.

Will AI change the best way we lead and construct merchandise? I imagine so. Cultivating an AI-first mindset can be essential (however concentrate on utilizing easy instruments first!). As product leaders, we should embrace AI as a instrument for innovation and aggressive benefit whereas understanding its limitations and potential dangers.

I’ll conclude by referring to my article about how product leaders ought to take into consideration AI strategically.

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