The Hans Brinker Hostel in Amsterdam has launched its newest commercial, paying homage to none aside from itself. Working with DDB Amsterdam and 180 Amsterdam, ‘The Notorious’ is a marketing campaign that sheds gentle not on the hostel however its friends.
To correctly perceive the context behind The Notorious, one should take a step again into Hans Brinker’s previous. Constructed as early because the thirteenth century, the hostel solely boomed into recognition within the Nineteen Seventies. A number of years later within the 90s, the institution started operating advertisements declaring itself as ‘the worst lodge on the planet’.
Though the puzzling assertion made travellers suppose twice about reserving a keep, it was efficient sufficient to win awards on the Effies and Cannes Lions. Persevering with its legacy of infamy amongst all of the motels on the planet, The Notorious attributes its infamous picture to its friends.
‘The Notorious’ by Hans Brinker
The marketing campaign video begins with a pathway of puddles and the narration: “Within the lodge enterprise, a spot is simply as well-known as its friends make it.” Trailing upwards from the bottom is a lady mendacity on a mattress in crumpled garments and an odd helmet. The narrator introduces the lady as Kate, final evening’s celebration finisher and starter.
The subsequent scene options Pedro, a visitor who sways down the hallway to his room. Because the digital camera pans out, he’s seen pantsless and solely in his underwear. The narrator shares that Pedro’s mantra is “Why be revered if you will be remembered”, to which he falls gracefully into his room as quickly because the door unlocks.
Lucas, the third visitor, seems to be spooked as he sits along with his arms round his knees on a decrease bunk mattress. He stares at one thing in entrance of him – a llama standing calmly between two bunk beds. “With friends like these, it’s no shock individuals name us well-known. Or maybe higher stated, notorious,” finishes the narrator because the animal exits the room. “And that’s simply how we prefer it.”
Apart from a brand new marketing campaign, Hans Brinker has unveiled a contemporary web site look and company identification. The web site options the identical friends in The Notorious, plus imprecise but alluring evaluations that create a way of curiosity. Different activations will comply with quickly to inform the complete Hans Brinker story.
