Since its launch in November of 2022, ChatGPT has modified the panorama of content material creation as we all know it—and as new synthetic intelligence (AI) applied sciences proceed to emerge, the traces between human-generated and computer-generated content material have change into more and more blurry.
Sure, it’s true that AI has modified not solely the best way we write—however the best way we assume about content material.
At Rock Content material, we’ve been maintaining a detailed eye on AI expertise and its influence on the world of content material creation. In our expertise, AI might be a particularly highly effective and environment friendly instrument for productiveness — and we’re already utilizing it in some modern and thrilling methods.
On the finish of the day, nonetheless, it’s my stance that AI is not going to change human-generated content material and can by no means be as inventive as people.
What, precisely, do I imply by that? For those who tuned into my current Advertising and marketing Backstage webinar, you already know.
However in case you didn’t get the prospect to hear reside, this submit will summarize Rock Content material’s stance on AI and supply some insights into how our groups are utilizing it to reinforce effectivity and optimize content material.
What AI Can (And Can not) Do in Phrases of Content material Creation
It’s been lower than a yr because the first model of ChatGPT made its debut, but we’ve already witnessed the unbelievable issues AI can do in the case of content material creation.
From arising with new subject concepts to producing meta titles, headings, and calls to motion, AI has confirmed to be extraordinarily helpful within the content material realm.
On the identical time, there are some issues that AI can’t do (and will by no means be capable of do) — issues that can at all times require the human contact to attain.
Think about, for instance, that AI instruments can’t be relied upon to supply 100% factual data on a regular basis. This has been confirmed time and time once more, as fact-checkers have discovered main flaws and errors in AI-generated content material.
Likewise, AI can’t create thought management content material as a result of it could’t write persuasively. AI instruments are unable to reliably write about present occasions or any subjects with quickly altering data — they usually fail at producing goal and unbiased content material about social, political, and spiritual points.
As I state in my Advertising and marketing Backstage webinar, AI content material technology is not going to change people, however it’ll make them extra highly effective.
When used for analysis and ideation, AI instruments could make content material creation extra environment friendly and efficient. Nevertheless, nice content material will at all times require fact-checking, modifying, and creation by actual folks.
How Rock Content material Makes use of AI to Enhance Content material Effectiveness
At Rock Content material, we don’t use AI to exchange our roles as content material creators — however to amplify and optimize our content-creation processes.
Actual Examples: How Rock Content material Makes use of AI
So, what are some methods during which our group at Rock Content material is already utilizing synthetic intelligence?
- Comparability – Utilizing ChatGPT to create instantaneous comparability tables (together with professional/con tables or similarity/distinction tables). This may be an efficient solution to save time whereas researching and organizing data for a bit of content material, although fact-checking is at all times really useful.
- Tone analyzer – Utilizing AI instruments (like ChatGPT) to rebrand or rewrite content material in a selected tone and voice.
- Electronic mail titles – We have now discovered loads of success with utilizing AI instruments to generate eye-catching and fascinating electronic mail titles, which will help to extend open charges and general engagement charges in a advertising and marketing marketing campaign.
- White areas – AI instruments can be utilized to find “white areas,” or areas the place content material from the competitors is missing on a selected topic. This can be a nice solution to brainstorm new content material concepts that haven’t but been coated or that could possibly be coated in a brand new solution to attain an viewers.
- CTAs – AI instruments are efficient in writing sturdy calls-to-action when accurately prompted. Efficient calls-to-action will help to extend conversions, making it simpler to succeed in new potential prospects or purchasers.
These are only a few examples of the numerous methods during which our personal group has discovered success utilizing AI to optimize its content-creation course of and enhance content material advertising and marketing ROI. How will you do the identical on your personal content material technique?
WriterAccess and Content material Cloud
Rock Content material can be proud to have acquired WriterAccess, which is now a part of what we name the Content material Cloud suite.
This modern suite permits you to have interaction your viewers, improve ROI, and develop your corporation by mastering content material advertising and marketing with AI-powered instruments and human-powered content material manufacturing.
Particularly, WriterAccess is a market of vetted skilled freelancers who’re able to create high-quality content material on your model.
For those who’re on the lookout for content material with a human contact, you’ll be able to’t go unsuitable with WriterAccess not only for content material writers, however for strategists, designers, illustrators, and even animators.
Additionally a part of our Content material Cloud is Stage by Rock Content material, a WordPress web site internet hosting and administration platform that permits you to improve your natural visitors and search visibility. In the meantime, Ion makes it simple to drive extra conversions via the creation of interactive content material.
Collectively, all of those instruments and platforms create our Content material Cloud. Combining the effectivity of AI instruments with the human contact of inventive expertise, the Content material Cloud is able to be just right for you.
AI Content material Instruments From WriterAccess
We’re already witnessing the methods during which AI instruments can create content material extra shortly and effectively than ever earlier than — however we all know that nothing will be capable of change the human contact in the case of efficient and fascinating content material creation.
That’s why our neighborhood of greater than 15,000 freelance writers at WriterAccess stays a helpful asset to any enterprise trying to maximize its content material technique.
Along with our group of vetted and skilled human writers, WriterAccess additionally gives a variety of AI content material instruments to maximise effectivity and profit from your content material technique.
AI Content material Wizard
Our AI Content material Wizard instrument permits you to entry complete, AI-driven insights to avoid wasting you time and assets when designing your content material technique.
With this easy-to-use instrument, you may get a fast and detailed evaluation of which content material you should create for a most return in your funding.
AI Content material Thought Generator
Having a tough time brainstorming subjects that would be the most participating and fascinating on your target market?
Give our AI Content material Thought Generator a attempt to discover well timed, related subjects that can assist you construct an enticing and considerate content material asset. This can be a nice solution to get out of that brainstorming rut and apply some tried-and-true methods to your ideation course of.
AI-Powered Author Search
With greater than 15,000 freelance writers on our platform, discovering the suitable content material author on your subsequent venture might really feel like discovering a needle in a haystack.
Nevertheless, with our AI-Powered Author Search function, it doesn’t need to be that difficult.
This instrument makes it fast and simple to match your content material wants with the right candidate in only a few clicks—so use them to avoid wasting your self a while and problem whereas nonetheless discovering the expert author you want on your subsequent content material piece.
AI Persona Builder
You already know that understanding your viewers is an important part of your content material advertising and marketing technique.
Nevertheless, taking the time to put in writing and develop viewers personas might be time-consuming.
With WriterAccess’s AI Persona Builder, you’ll be able to effortlessly create a novel persona tailor-made exactly to your content material based mostly on actual knowledge — so you’ll be able to spend much less time creating personas and extra time specializing in different vital areas of your content material technique.
AI Content material Detector
Whenever you’re spending your advertising and marketing {dollars} on human-written content material, the very last thing you need is to fret about receiving AI-generated content material.
Whenever you work with WriterAccess on your content material wants, you’ll be able to reap the benefits of our extremely correct AI Content material Detector Instrument, which scans all content material submitted by our writers and flags any content material that’s created by AI.
The consequence? You possibly can relaxation assured that you just’re getting authentic human content material with every order you place.
The Backside Line
Solely time will inform the true influence that AI may have on the best way we create content material. Nevertheless, if the previous eight months are any indication of what the long run holds, it’s possible that the content material ideation and creation course of is being modified eternally.
On the finish of the day, I anticipate that there’ll at all times be a necessity for that human contact in content material creation.
Even probably the most superior of AI instruments won’t ever be capable of replicate what people are capable of present when it comes to creativity and accuracy. Nonetheless, AI instruments clearly have a spot within the content material advertising and marketing realm.
From brainstorming and ideation to headline technology, comparisons, and rather more — Rock Content material is dedicated to mixing one of the best of each worlds.
Control our weblog for the most recent on our adoption of AI instruments to make your life simpler and your content material technique extra environment friendly. I additionally invite you to tune into our Advertising and marketing Backstage webinar to be taught extra about what’s occurring right here at Rock Content material.
