Now we’ve coated the fundamentals of consumer-generated advertising and marketing, and the way efficient it may be (together with actual examples), let’s check out the 5 finest progress hacking instruments that can assist you with consumer-generated advertising and marketing.
DynaPictures — Dynamic Picture and Video Era
DynaPictures is a picture technology platform providing a picture technology widget you can add to your web site so customers can simply begin importing their pictures and including their texts through a type that’s related to a sure design template. On high of this, DynaPictures can produce pictures in bulk, saving you extra money and time. There are a number of related platforms, however DynaPictures is more cost effective and generates pictures a lot quicker than opponents (once we used it for our personal campaigns).
If you’d like extra management over the branded content material that your customers produce, make a couple of templates, earlier than embedding a picture generator toolkit. Your neighborhood will respect the truth that if you ask for user-generated content material, you make it simpler for them to create content material for you.
WishPond — Hashtag Campaigns and Picture-Sharing Contests
Wishpond is a advertising and marketing automation platform that features quite a lot of advertising and marketing instruments. Out of those instruments, hashtag campaigns and photo-sharing contests are two nice methods to spice up your CGM.
For hashtag campaigns launched utilizing Wishpond, all entries are pulled from social media to your contest web page robotically. With photo-sharing contests, you’ll be able to simply permit customers to submit images, and contributors — to vote on which of them they like. With Wishpond, this course of is made easy and fast. There are a number of options to Wishpond that may supply higher pricing relying on the options wanted.
Taggbox — Creating Shoppable UGC Galleries
With Taggbox, you’ll be able to mixture all user-generated content material from a number of social media platforms. Use the generated content material to advertise your model or merchandise. Taggbox contains themes, customization instruments, and filters.
For instance, you’ll be able to create shoppable galleries from user-generated content material with Taggbox. You’ll be able to accumulate and filter pictures and tag sure merchandise. If there’s a picture of your clients sporting one among your merchandise, you’ll be able to take this picture and tag the product.
Yotpo — Gather and Handle Buyer Content material
Just like Taggbox, Yotpo aggregates and curates user-generated content material for the model. You’ll be able to handle and reply to opinions or posts, and use them for promotional functions.
Yotpo means that you can filter out opinions and posts. Customers of Yotpo can mix opinions and content material with customizable choices to personalize them to your model. There are a number of integration choices accessible with Yotpo, together with Shopify and Salesforce.
SocialNative — Insights into Consumer-Generated Content material
With SocialNative, you’ll be able to join your model with creators to get user-generated content material. SocialNative sources the content material associated to your model with hashtags and mentions and collects it for you.
Thus, you’ll be able to connect with influencers and social accounts that may increase your model visibility. Share advertising and marketing marketing campaign outlines with creators so their content material aligns together with your model. Insights and analytics are additionally supplied.
There are two standard choices for launching a consumer-generated advertising and marketing marketing campaign.
Possibility 1 — Neighborhood Activation
Activating the neighborhood is likely one of the standard progress hacking strategies for rising the consumer base. One of the best method is to design and run a marketing campaign focusing on current clients utilizing all of your accessible channels.
Right here’s how:
- Encourage shoppers to share their experiences utilizing your services or products and be a part of the neighborhood — use your social media and emails!
- Create an online web page that comprises:
— Motivation part — Give your customers a cause to share their experiences (a private low cost that grows as they contain new customers).
— Describe how your customers can share their experiences — present directions to add your photograph right here, then share a generated picture with the hashtag #mycampaign.
— Embed a picture generator widget onto your marketing campaign web page. Instruments like DynaPictures can do that all for you.
— Embody a social proof part with examples of pictures by others to encourage.
3. Design a banner or picture template in your customers and embed it in your web page to permit customers to generate pictures simply.
4. Monitor your marketing campaign on social media and the online making enhancements alongside the way in which. Use instruments like Taggbox or Yotpo to automate this course of.
Possibility 2 — Have interaction an Present Phase of the Viewers from Your Neighborhood
Analyze your viewers to discover a phase that’s extra prone to interact with others. Then, you’ll be able to start your customer-specific marketing campaign.
- Give you a marketing campaign subject that might be of curiosity to your segmented viewers. It might be a particular services or products that your goal group makes use of. Marketing campaign themes ought to resonate together with your current clients in order that they:
— Really feel that they categorical assist for the services or products they like.
— Really feel that they will affect and produce worth by spreading the phrase concerning the model.
— Are motivated by the motivation that you simply supply in return for promotion. - Put together an online web page with the marketing campaign description. Use promotional and interesting language to make it sound interesting. Embody any contests or incentives.
- Create a picture or banner template utilizing a picture generator platform and embed it as a widget in your marketing campaign web page — think about picture technology instruments.
- Monitor your marketing campaign on social media and the web site — making enhancements alongside the way in which. Use instruments like Taggbox or Yotpo to automate this course of.
The 5 instruments and guides we shared, equivalent to picture and video technology, assist to simplify creating content material in your clients. Keep in mind to all the time give again to the neighborhood earlier than asking something of them.
We hope it will make it easier to to launch a advertising and marketing marketing campaign, or encourage a profitable progress hacking marketing campaign in your product.
