Have you ever positioned a shopper on a podcast earlier than as an interview topic? Or listened to a preferred one as of late with an issue knowledgeable giving sage recommendation or expounding on an concept? If not, you’re lacking out. Podcasts are nonetheless all the fad and will likely be for fairly a while, in keeping with a Pew Analysis Middle top-ranked podcast survey.
The Pew Analysis Middle lately revealed an evaluation of the 451 top-ranking podcasts on Apple Podcasts and Spotify from April 1, 2022, to September 30, 2022. The podcast knowledge homed in on present codecs and first elements that made these podcasts common.
Of these 451 podcasts, these are the most well-liked genres:
- True crime: 24%
- A number of subjects: 20%
- Different subjects: 12%
- Politics and authorities: 10%
- Leisure, popular culture and the humanities 9%
- Self-help and relationship: 8%
- Sports activities: 6%
- Historical past 4%
- Cash and finance, comedy, and faith: 2%
- Science and know-how and well being: 1%.
Audiences are additionally closely engaged in podcasts. Pew Analysis from this previous spring finds that roughly half of People have listened to a podcast within the final yr (49%).
That’s a variety of listeners. With so many tuning in, podcasts are the right place for folks to study your shopper and model. They will supply a recent perspective or daring take to an already common present on subjects discussing true crime, leisure and self-help.
The highest-ranked podcasts are available in varied codecs with 38% that includes deep reporting or explaining a subject. A couple of quarter (23%) of podcasts are interview reveals, and one other 16% are commentary-centered.
Your subject material specialists have tales to inform and might share their experience, recommendation, or general amplify the model with their information.
Placing them on interview-based podcasts might be an ideal place to start out the place they may naturally lend their experience to the subject at hand.
Including their voice to a common podcast might elevate the model in new methods and will join them to extra audiences, too.
Throughout all genres, about 15% of the top-ranked podcasts are primarily information centered, the examine discovered.
“There are a number of potential causes for this, together with that many podcasts that don’t primarily give attention to the information often focus on news-related subjects,” in keeping with Pew.
Podcasts with a information slant can contact on varied subjects together with politics, sports activities and leisure.
Nevertheless, almost half (49%) of the news-focused podcasts are centered round politics and authorities, like “The Dan Bongino Present” and “The Kyle Kulinski Present.”
Additionally, 63% of news-focused high podcasts characteristic a video ingredient to their present. Podcasting is now not merely a visible medium, as platforms like YouTube transfer into the area. Make sure to prep your purchasers that they must be digital camera prepared for podcasts — and contemplate getting ready visuals to assist them.
Hannah Nieves, founder and principal at Hannah Nieves Consulting, mentioned in a Forbes article that sharing your story can go a good distance as a result of “your story is your strongest asset.”
“Much like sharing your story, showcasing your experience in your subject is an effective way to spark the curiosity of a possible podcast host,” Nieves mentioned. “Sharing your information with an viewers supplies credibility on your experiences and lets you present what you deliver to that group. Your experience will be shared by comparable shops corresponding to on social media platforms, at bigger occasions and together with your purchasers.”
Sherri Kolade is a author at Ragan Communications. When she is just not along with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than often discovering one thing deliciously fried. Comply with her on LinkedIn. Have an ideal PR story concept? E-mail her at sherrik@ragan.com.
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