Including a little bit of motion into an electronic mail can carry the message to life and elevate your electronic mail advertising. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into testing what an electronic mail has to supply.
However there are another methods a GIF can improve an electronic mail. On this publish, we’ll cowl some completely different makes use of for animated GIFs in electronic mail and how one can implement them in your subsequent electronic mail marketing campaign.
Dimension for GIFs in Electronic mail
It’s necessary to think about the kinds of photos you employ in an electronic mail, in addition to the general weight of an electronic mail’s HTML and its loading velocity. A slower load time might imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost dimension of a GIF in electronic mail, however the larger the file dimension, the longer it would take to load. Aiming for below 200kb is an efficient rule of thumb.
With most readers receiving electronic mail on their smartphones, it’s best to contemplate loading time on cellular networks (though many readers are in a position to join cellular units to WiFi). In case your readership is especially desktop, why not check out some greater GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
Electronic mail on Acid’s Marketing campaign Precheck contains an picture optimization characteristic that means that you can see in case your photos are too heavy. It additionally helps you to optimize the picture with one click on, then host it or obtain it to incorporate it in your electronic mail.
What About Outlook?
Now that it’s solely older Outlook purchasers that don’t help GIFs, it’s price exploring some extra choices for animating photos all through an electronic mail. When you have numerous subscribers utilizing older Outlook purchasers, try this useful hack to indicate a selected static picture to those purchasers.
Methods to Use an Animated GIF in Electronic mail
Animated GIFs aren’t only for hero photos anymore. Try these completely different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a person to hold on scrolling is nice for longer emails, or to attract consideration to a selected module.
Carry Life to Static Pictures
Followers of the Harry Potter movies and books have in all probability imagined including real-life motion to images.
These animated photos might have many functions, from e-commerce to leisure. For instance, you could possibly experiment with including a delicate spinning motion to a mannequin carrying the clothes you might be promoting. This can provide the e-mail recipient slightly extra data and a full 360º view of the product, rising the prospect of a click on.
Enjoyable Typography
Including shifting textual content to photographs is a cool manner so as to add a signature or attention-grabbing factor to a message. In the event you use this method, remember to embrace a separate static picture or embrace all of the textual content within the first body to accommodate older Outlook purchasers. Additionally, don’t neglect to incorporate descriptive alt textual content.
Try the code for this “Thank You!” message, together with a fallback static picture.
Transferring Backgrounds
Utilizing background picture fixes to cowl as many electronic mail purchasers as potential, you possibly can embrace an animated GIF rather than a static picture so as to add some motion behind your content material. The fallback for these photos is similar as a traditional GIF, so solely the primary body will present if the e-mail shopper doesn’t help animated GIFs.
View the complete electronic mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (a vital a part of your electronic mail), you possibly can draw consideration to an motion you prefer to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra partaking and efficient. Utilizing such a picture provides a little bit of intrigue into an electronic mail (“Did that simply transfer?”) by including delicate motion. This method can enhance the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Model or Voice
Don’t neglect it’s also possible to use GIFs so as to add some character to an in any other case formal electronic mail or use it to reinforce your model fashion and voice.
Artistic Growth, a world graphic design weblog, has a set of eyes that comply with you round their web site. They convey this enjoyable approach into their electronic mail, as effectively, by putting it subtly throughout the footer.
Pizza Categorical makes use of dough ball characters that seem all through their children’ menu, firm web site and social media channels. So, bringing these characters into their electronic mail is a good way to reinforce the model.
How Do You Use GIFs in Electronic mail?
As we’ve seen in these examples, together with extra motion in your electronic mail can encourage longer studying time, spotlight necessary areas of your electronic mail, or improve your branding.
How do you employ GIFs in your emails? Share with us within the feedback part beneath!
Creator: Jay Oram
Jay Oram is a part of the design and code options group on the electronic mail specialist company, ActionRocket. In his position at ActionRocket, Jay is often experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Creator: Jay Oram
Jay Oram is a part of the design and code options group on the electronic mail specialist company, ActionRocket. In his position at ActionRocket, Jay is often experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
