As a digital marketer or a web based entrepreneur, you already know the significance of getting a market intelligence device that will help you keep forward of the sport. And whereas Similarweb is a superb platform, it is probably not the right match for everybody.
Maybe you need extra knowledge accuracy or extra in-depth evaluation, or are battling Similarweb’s worth level, or want one other device that caters to a particular area of interest. Regardless of the case could also be, I am right here to let you know that you’ve got choices.
On this put up, I am going to introduce you to among the greatest Similarweb opponents available in the market. So, for those who’re able to take your digital advertising recreation to the subsequent stage, let’s dive in and discover these alternate options.
What’s Similarweb?
Similarweb is an internet analytics platform that gives complete insights into web site visitors, viewers demographics, key phrase evaluation, and aggressive intelligence. Its options embody the power to:
- Conduct key phrase analysis to establish helpful search phrases and phrases
- Carry out competitor evaluation to grasp their methods and establish alternatives
- Conduct net business evaluation to achieve insights into business developments and greatest practices
- Analyze app classes to establish market developments and alternatives
- Carry out search intent evaluation to grasp person habits and optimize content material
- Conduct web site evaluation to judge efficiency, person expertise, and search engine optimisation
- Carry out firm evaluation to achieve insights into opponents’ strengths and weaknesses
- Analyze cellular app efficiency to establish areas for enchancment and optimization
- Carry out phase evaluation to grasp completely different viewers segments and tailor advertising methods accordingly
If you wish to study all of Similarweb’s options intimately, it is best to learn my Similarweb overview put up. I’ve additionally included screenshots and case research so you’ll be able to study its interface and utilization extra simply.
10 Greatest Similarweb Opponents You Ought to Verify Out in 2023
Earlier than I focus on one of the best Similarweb opponents, I wish to let you understand how I got here up with this listing. I carried out thorough analysis and in contrast the important thing options, person suggestions, and pricing plans of various search engine optimisation instruments.
Although there are not any free Similarweb alternate options on this listing, yow will discover choices that provide a free trial. I recommend you give them a attempt; that approach, you’ll get a dangle of the platform earlier than you decide to it.
Apparently, I found that among the greatest Similarweb opponents are literally instruments that I’ve already included in my put up on the greatest search engine optimisation instruments accessible. This overlap highlights their versatility and worth for web site evaluation and search engine optimisation.
1. Semrush
As a long-time person of Semrush, I’ve discovered it to be a superior various to Similarweb because of its in depth options and capabilities.
With instruments for search engine optimisation, PPC, content material advertising, and social media administration, Semrush supplies a complete suite of digital advertising instruments to enhance your on-line presence.
With the Area Overview characteristic, you’ll be able to rapidly entry a web site’s natural visitors, key phrases, and hyperlink profile, supplying you with helpful insights into your opponents’ on-line presence.
However for those who actually wish to dig deeper, the Visitors Analytics characteristic is your go-to device. You’ll be able to examine the full variety of visits, distinctive guests, bounce fee, and extra.
This highly effective characteristic lets you examine as much as 5 web sites without delay and analyze their viewers demographics, visitors channels, and high pages. With knowledge that is on par with Google Analytics, you’ll be able to achieve a aggressive edge and keep forward of the sport.
If you wish to try all the opposite capabilities that this platform has to supply, it is best to learn my detailed Semrush overview.
Key Options
- Uncover new key phrase concepts and analyze key phrase issue with Semrush’s key phrase analysis device.
- Establish and repair technical points in your web site with Semrush’s web site audit device.
- Achieve insights into your backlinks and uncover link-building alternatives utilizing Semrush’s backlink evaluation device.
- Audit and take away poisonous backlinks that will hurt your web site’s rankings with the backlink auditor characteristic.
- Conduct competitor evaluation to benchmark your web site’s efficiency and uncover areas for enchancment.
- Make the most of Semrush’s social media toolkit to create content material, put up, and monitor your social media campaigns.
- Keep knowledgeable about market developments and business insights utilizing Semrush’s complete market analysis instruments.
Pricing
Listed below are the three paid plans that Semrush gives, together with their corresponding options and pricing:
- Semrush gives a 7-day free trial. However with my particular hyperlink, you will get a 14-day free trial interval.
- Professional Plan – $119.95 monthly
- Capacity so as to add as much as 5 initiatives
- Can monitor as much as 500 key phrases
- Can examine as much as 10,000 outcomes for each report
- Guru Plan – $229.95 monthly
- Capacity so as to add as much as 15 initiatives
- Can monitor as much as 1500 key phrases
- Can examine as much as 30,000 outcomes for each report
- Enterprise Plan – $449.95 monthly
- Capacity so as to add as much as 40 initiatives
- Can monitor as much as 5000 key phrases
- Can examine as much as 50,000 outcomes for each report
If you’d like an in depth comparability, it is best to try my detailed put up on Semrush vs Similarweb.
2. SE Rating
SE Rating is the best search engine optimisation device for you. Its user-friendly interface and easy design make it straightforward so that you can navigate and perceive.
The clear dashboard gives a fast snapshot of your web site’s rating standing, permitting you to evaluate your efficiency effortlessly. I actually admire the simplicity of its instruments for key phrase analysis, competitor evaluation, and web site auditing — they’re all designed to be user-friendly.
With SE Rating, you’ll be able to monitor and monitor the rankings of your web site’s key phrases, conduct competitor evaluation and examine your web site’s efficiency in opposition to your opponents.
Additionally, SE Rating gives web site auditing capabilities to establish technical errors and efficiency points, making certain that your web site is optimized for search engines like google. You need to use this characteristic to establish poisonous backlinks or different points which may be hampering your search engine optimisation efforts.
Moreover, you’ll be able to analyze web site visitors and person habits to grasp how guests work together together with your web site. After the audit, you may as well generate customizable experiences you could share with group members and purchasers to showcase your search engine optimisation progress.
For extra particulars on SE Rating, it is best to try my comparability put up on SE Rating vs Semrush.
Key Options
- Maintain tabs in your web site’s key phrase rankings and monitor their efficiency.
- Uncover alternatives for on-page optimization by analyzing your web site’s construction and content material.
- Analyze opponents and examine your web site’s efficiency in opposition to theirs.
- Monitor and consider the standard and efficiency of your backlinks.
- Conduct an intensive web site audit to establish technical errors and efficiency points.
- Achieve helpful insights by analyzing web site visitors and person habits.
- Create customizable experiences to share together with your group and purchasers.
- Seamlessly combine SE Rating with different instruments and platforms utilizing the SE Rating API.
- Use content material advertising options to create briefs, optimize content material, examine the standard, and use AI to provide posts extra rapidly
Pricing
- Important Plan – $39/month
- Professional Plan – $89/month
- Enterprise Plan – $189/month
- Customized plan accessible
3. Surfer search engine optimisation
Surfer search engine optimisation is a complicated on-page optimization device designed that will help you optimize your content material. It gives a data-driven method to optimize your content material based mostly on top-ranking pages for a given key phrase.
With this device, you’ll be able to analyze varied elements like phrase depend, headings, and key phrase density for any content material that you simply enter. Primarily based on the evaluation, the platform supplies suggestions to optimize your content material.
Beforehand, I used Surfer search engine optimisation to optimize the content material on my web site, and I have to say it supplies some very helpful options. Earlier than publishing my posts, I might run them by way of Surfer search engine optimisation to get a fast concept of how optimized my posts had been.
Even their Define Builder is a good way to avoid wasting time in your content material technique. It churns out H1 headings and quick paragraphs in seconds based mostly in your entered key phrase.
As an alternative choice to Similarweb, Surfer search engine optimisation focuses particularly on optimizing on-page parts for higher search engine visibility, whereas Similarweb supplies broader web site analytics and aggressive intelligence.
Surfer search engine optimisation’s strengths lie in its potential to offer data-driven options for content material optimization, making certain that your net pages align with search engine rating elements.
Key Options
- Consider search intent, month-to-month search quantity, and key phrase issue at a look
- Uncover related subject clusters to increase your content material technique
- Establish vital lacking phrases and optimize your pages accordingly
- Analyze high pages to evaluate content material efficiency and handle points
- Obtain automated options for inside linking
- Make the most of the built-in Define Builder for structured content material creation
- Write and optimize concurrently with real-time metrics and NLP-ready key phrases
- Verify for plagiarism to make sure the originality of your content material
Pricing
- Primary Plan: $49/month
- Professional Plan: $99/month
- Enterprise Plan: $199/month
- Enterprise Plan: Customized worth
4. Ahrefs
Ahrefs is understood for its strong and complete backlink evaluation capabilities. With Ahrefs, you’ll be able to entry one of many largest and most modern backlink databases accessible. It supplies detailed insights into backlink profiles, referring domains, anchor texts, and extra. Utilizing the device, it lets you audit your profile and analyze your individual backlinks in addition to these of your opponents.
While you use Ahrefs’ Key phrase Explorer, you achieve entry to complete knowledge on varied key phrase metrics. You’ll be able to discover search quantity, CPC (value per click on), key phrase issue, clicks, world quantity, return fee, and key phrase concepts.
With Ahrefs’ Web site Audit characteristic, you’ll be able to rapidly examine for technical points in your web site.
After an audit, Ahrefs provides you an in depth search engine optimisation Audit report, together with an search engine optimisation well being rating, high points, crawl standing, subject distribution, and extra. Every subject is accompanied by an evidence and steered fixes.
All of those options mixed make Ahrefs a strong all-in-one search engine optimisation device. Should you’d prefer to study extra about Ahrefs’ capabilities, please try my detailed Ahrefs overview.
Key Options
- Conduct complete backlink profile evaluation for any web site
- Uncover worthwhile key phrases for each paid and natural search
- Establish extremely shared content material throughout varied subjects
- Acquire correct visitors estimations and helpful key phrase concepts
- Observe cellular and desktop rankings in a number of places
- Obtain common experiences to watch adjustments in key phrase rankings
- Carry out thorough web site audits to establish search engine optimisation points
- Monitor and enhance web site well being and efficiency
- Keep knowledgeable with alerts for brand new or misplaced backlinks, key phrase rankings, and net mentions
Pricing
- Lite Plan: Begins at $99 monthly
- Commonplace Plan: Begins at $199 monthly
- Superior Plan: Begins at $399 monthly
- Enterprise Plan: Begins at $999 monthly
- Extra Information/Customers: Ahrefs expenses on a pay-per-go foundation for those who add extra knowledge or customers to your subscribed plan.
5. Moz Professional
Moz Professional is a complete suite of search engine optimisation instruments that empowers you to optimize your web site and drive higher search rankings.
With options like Key phrase Explorer, you’ll be able to strategically goal key phrases by checking correct metrics on quantity and issue. It lets you save key phrase lists for simple monitoring and updates.
With their Rank Monitoring options, you will get insights into the way you rank to your key phrases in native and nationwide searches. Its Search Visibility rating provides you a holistic view of your rating efficiency.
Moreover, Moz Professional conducts thorough audits to establish and handle points that will hinder search engine crawling. You may obtain well timed alerts to promptly repair any web site points and guarantee optimum efficiency.
Moz Professional additionally helps you with web page optimization by offering you with customized options to reinforce your content material.
It additionally empowers you to judge hyperlink alternatives and examine metrics like Web page Authority, Area Authority, and Spam Rating. Primarily based on these, you may make knowledgeable choices about your hyperlink constructing methods.
By way of reporting, Moz Professional can customise PDF experiences with drag-and-drop modules and annotations. This performance, mixed with the power to schedule recurring experiences, saves you time and streamlines your reporting course of.
Key Options
- Discover and monitor key phrases with quantity, issue metrics, and rating knowledge.
- Audit your web site to establish and resolve points that hinder search engine crawling.
- Make the most of key phrase clustering to group and manage associated key phrases.
- Obtain particular suggestions for optimizing your net pages.
- Establish new hyperlink alternatives and optimize current ones for max influence.
- Effectively add key phrases in bulk utilizing CSV information.
- Customise your experiences by dragging and dropping modules and including explanatory notes for higher interpretation
Pricing
- Commonplace Plan: $99/mo ($79/mo once you pay yearly)
- Medium Plan: $179/mo ($143/mo once you pay yearly)
- Giant Plan: $299/mo ($239/mo once you pay yearly)
- Premium Plan: $599/mo ($479/mo once you pay yearly)
6. Mangools
Mangools is an search engine optimisation toolset that serves as a preferred various to Similarweb. It gives a variety of highly effective options that will help you with key phrase analysis, backlink evaluation, rank monitoring, and web site evaluation.
With KWFinder, you’ve gotten a complete key phrase analysis device at your disposal. You need to use it to find untapped key phrase alternatives, assess their search quantity and issue, and select essentially the most strategic key phrases to focus on.
Moreover, LinkMiner lets you carry out complete backlink evaluation and consider the standard and relevance of your backlinks, making certain they positively contribute to your search engine optimisation efforts.
If you wish to examine how you might be doing with respect to your opponents, it is best to examine Mangools’ SiteProfiler. It lets you benchmark your web site in opposition to opponents and establish areas for enchancment.
One of the best half is that Mangools additionally gives a handy search engine optimisation browser extension, which supplies on the spot entry to key metrics when you browse any web site. This extension enhances your effectivity by delivering real-time insights and enabling fast assessments of your web site efficiency.
Mangools is understood for its affordability when in comparison with different search engine optimisation instruments. It opens up a world of potentialities for companies and people, whatever the price range constraints.
However affordability is simply the tip of the iceberg! The intuitive interface and seamless person expertise are what actually set Mangools aside. It’s tremendous straightforward to navigate the platform and get
Key Options
- Uncover new key phrase concepts, view search quantity, and analyze key phrase issue with Mangools’ key phrase analysis device.
- Achieve insights into competitor efficiency by utilizing the SERPWatcher device to see which web sites are rating for particular key phrases.
- Get a fast overview of a web site’s efficiency on search engines like google and in opposition to opponents utilizing SiteProfiler.
- Analyze and audit backlinks with LinkMiner, which supplies a complete listing of backlinks and evaluates their trustworthiness.
- Monitor search consequence fluctuations with the SERP Volatility device to grasp how your web site’s rankings could also be impacted.
- Optimize your web site’s content material for particular key phrases by utilizing the SERP Simulator to see a simulated model of the search engine outcomes web page.
Pricing
- Mangools Primary Plan: $29.90 monthly
- Mangools Premium Plan: $44.90 monthly
- Mangools Company Plan: $89.90 monthly
7. Serpstat
Whether or not you are a marketer, company, SaaS firm, ecommerce model, or enterprise proprietor, Serpstat has options to satisfy your search engine optimisation wants. With it, you’ll be able to conduct competitor analysis, key phrase analysis, backlink evaluation, web site audits, rank monitoring, and extra.
By leveraging Serpstat’s in-depth URL evaluation characteristic, you’ll be able to achieve helpful insights into lacking key phrases together with their key metrics. You can even add adaptable filters to seek out particular knowledge from this listing.
Moreover, Serpstat supplies an outline of your hyperlink profile, full with its proprietary Area Rank (SDR) index, which charges your area authority based mostly on the variety of linking websites.
With detailed competitor info at your fingertips, together with widespread key phrases, competitor rankings, and search visibility, you’ll be able to keep one step forward within the search engine optimisation race.
If you’d like an in depth concept of what your opponents are upto, you’ll be able to examine their Competitor Analysis device. From figuring out area of interest leaders to monitoring their total progress, you’ll be able to examine all of it of their report.
One of the best half is that Serpstat gives handy extensions for fashionable net browsers like Chrome, Firefox, and Opera, making certain seamless integration into your workflow.
Plus, you’ll be able to depend on a number of help channels, together with electronic mail, FAQs, data base, cellphone name, and chat, to get the help you want.
Key Options
- Acquire an outline of search visibility, month-to-month search visitors, and the variety of natural and paid key phrases for any web site. Observe key phrase place distribution and monitor search engine visibility and visitors development over time.
- Examine your web site with opponents, analyze widespread key phrases, and monitor enhancements or declines in rankings over time. Achieve insights into the variety of key phrases your opponents are ranked for however you aren’t focusing on.
- Entry an unlimited key phrases database, view search quantity, key phrase issue, CPC, and PPC competitors for every key phrase. Discover associated key phrases, search options, and fashionable phrases to plan your content material calendar.
- Analyze your backlink profile, establish high referring domains, uncover new hyperlink constructing alternatives, monitor new and misplaced backlinks, and assess the standard of referring domains. Establish and handle probably dangerous backlinks.
- Monitor adjustments in SERP rankings for particular natural key phrases based mostly in your chosen schedule. Arrange common rating experiences (month-to-month, weekly, or every day) to trace your web site’s efficiency.
- Carry out a complete web site audit to establish and prioritize search engine optimisation points. Achieve insights on meta tags, web page pace, schema markup, redirects, hyperlinks, HTTPS certificates, and extra.
- Generate custom-made experiences with important metrics, together with search visibility, visitors, key phrase rankings, and backlink knowledge.
Pricing
- Lite Plan: $69/month
- Commonplace Plan: $149/month
- Superior Plan: $299/month
- Enterprise Plan: $499/month
8. Google Marketing campaign Supervisor 360
Marketing campaign Supervisor 360 is a complete advert administration and measurement system designed to satisfy the wants of advertisers and companies. With its centralized platform, you’ll be able to simply handle your digital campaigns throughout web sites and cellular platforms.
It supplies a variety of highly effective options, together with advert trafficking that lets you add creatives, outline focusing on standards, and launch advert campaigns seamlessly.
Moreover, Marketing campaign Supervisor 360 gives strong reporting capabilities to measure the efficiency targets of your campaigns and advert placements.
Moreover, it ensures the accuracy and high quality of your adverts by way of its verification characteristic, permitting you to substantiate correct advert serving and obtain desired outcomes.
Whereas Marketing campaign Supervisor 360 focuses on advert administration and measurement, it’s not a direct competitor to Similarweb, which supplies complete web site analytics and aggressive intelligence. However because it has some overlapping options and is a well-liked platform, I’ve included it on this listing.
Key Options
- Set begin and finish dates for campaigns
- Establish touchdown web page locations
- Coordinate impression/click on knowledge with occasion tags
- Simply conduct A/B testing with inventive rotation
- Create goal audiences by way of viewers segmentation
- Implement verification settings to forestall adverts from showing in unfavorable locations
- Train management over advert visibility with advert blocking options
- Serve show, video, and wealthy media adverts utilizing shared add tags
- Arrange impression and/or click on trackers for electronic mail newsletters and social media hyperlinks for channel measurement and attribution
Pricing
Google Marketing campaign Supervisor 360 gives completely different value buildings for pricing placements. Listed below are the accessible choices:
- CPM (Value per 1000 Impressions): The fee for advertisers is set by the variety of impressions served, with expenses utilized per 1000 impressions. The calculation relies on the full variety of booked impressions.
- vCPM – Energetic View (Value per 1000 viewable impressions – Energetic View): The fee for advertisers relies on the measurement of each 1000 impressions which can be viewable by Energetic View. This value construction is relevant to websites, creatives, and placement tags which can be suitable with Energetic View.
- CPC (Value per click on): Advertisers incur expenses for every click on made on a inventive. The fee is set by the full variety of clicks which can be booked.
- CPA (Value per exercise): Advertisers face expenses for every person motion carried out within the chosen exercise. Upon selecting this value construction, advertisers have the choice to specify the exercise for CPA utility. The fee is set by the full variety of actions booked.
- Flat fee – impressions: Advertisers incur a set fee cost for a predetermined amount of impressions.
- Flat fee – clicks: Advertisers pay a set fee for a specified variety of clicks.
9. Spyfu
With its array of search engine optimisation and PPC options, SpyFu equips you with the required instruments to conduct complete competitor evaluation, enhance your natural rankings, and optimize your PPC campaigns.
Moreover, the key phrase analysis characteristic helps you uncover new key phrase alternatives, analyze search quantity and issue, and monitor your key phrase rankings over time.
With the SERP evaluation characteristic, you’ll be able to achieve a deeper understanding of the search engine outcomes pages and establish areas the place you’ll be able to enhance your natural rankings.
For any key phrase that you simply enter, you may as well discover one of the best backlink alternatives. Together with the hyperlinks, you’ll be able to examine the area’s natural month-to-month clicks, web page month-to-month clicks, area energy, and different knowledge.
For extra in-depth info on SpyFu’s capabilities and its comparability with Semrush, ensure that to take a look at my detailed put up on “Semrush vs SpyFu.”
Key Options
- Verify ranks, adverts, key phrases, backlinks, and extra for the final 14 years with an easy-to-use platform for aggressive intelligence.
- Achieve on the spot entry to backlink methods, rating historical past, and high pages for in-depth evaluation.
- Keep updated with key phrase monitoring and obtain custom-made experiences to watch your web site’s efficiency.
- Obtain purchase suggestions for extremely worthwhile key phrases and get options for detrimental matches to optimize your campaigns.
- Create limitless initiatives to effectively manage key phrases and key phrase teams and arrange alerts to remain knowledgeable about adjustments.
- Make the most of the white label characteristic to customise and model your experiences, and schedule them for automated supply.
Pricing
- Primary Plan: $39 / month
- Limitless key phrase exporting
- 5000 tracked key phrases
- Limitless historic knowledge
- Skilled Plan: $79 / month
- Limitless key phrase exporting
- 15000 tracked key phrases
- 10,000 rows of API entry
- Group Plan: $299 / month
- Limitless key phrase exporting
- Limitless tracked key phrases
- Limitless API entry
10. search engine optimisation Powersuite
search engine optimisation PowerSuite is a complete software program bundle that gives a variety of search engine optimisation instruments for web site optimization and hyperlink constructing. It consists of Rank Tracker, Web site Auditor, search engine optimisation SpyGlass, and Hyperlink Assistant. These instruments allow you to deal with technical points, improve on-page optimization, and construct high-quality backlinks.
Compared to different search engine optimisation instruments, search engine optimisation PowerSuite stands out in a number of methods. The Hyperlink Assistant characteristic lets you monitor potential hyperlink companions and handle hyperlink requests, which isn’t accessible in Ahrefs.
Moreover, search engine optimisation PowerSuite gives Google Analytics Integration, offering a handy approach to entry all of your knowledge in a single place. Plus, there’s a content material editor that analyzes your content material and provides options on the right way to make it extra optimized.
From key phrases concepts and density to content material concepts, this device may also help you polish your total content material and enhance your content material advertising technique.
With the device’s Advertising Plan characteristic, you’ll be able to create efficient search engine optimisation methods by using the search engine optimisation guidelines, conducting web site evaluation, and setting customized targets.
As well as, SE Rating supplies highly effective social media capabilities, permitting you to investigate your social media efficiency and automate posting.
Key Options
- Simply monitor and examine your web site’s and opponents’ key phrase rankings throughout a number of search engine consequence pages (SERPs).
- Conduct complete on-page optimization evaluation and obtain detailed experiences on potential search engine optimisation points affecting your web site.
- Achieve insights into your backlinks, together with high quality, amount, and uncover new link-building alternatives.
- Streamline your link-building course of by trying to find potential companions, managing hyperlink requests, and producing complete experiences.
- Create and export detailed experiences on varied search engine optimisation efficiency points, together with rankings, on-page optimization, backlinks, and link-building.
- search engine optimisation PowerSuite helps a variety of languages, facilitating world search engine optimisation methods.
- Collaborate together with your group by offering them entry to the software program, enabling environment friendly teamwork on search engine optimisation initiatives.
Pricing
- Skilled Plan: $299/ 12 months
- Enterprise Plan: $499/ 12 months
Fast Comparability of Similarweb Options
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Google Marketing campaign Supervisor 360 |
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Google Marketing campaign Supervisor 360 gives varied pricing choices for advert placements:
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Able to Attempt These Similarweb Opponents?
In conclusion, for those who’re able to discover instruments like Similarweb and take your digital advertising endeavors to the subsequent stage, the highest three contenders in our listing – Semrush, Surfer search engine optimisation, and Ahrefs – supply a formidable array of options and capabilities.
Nonetheless, take into account that different choices talked about together with Moz Professional, Mangools, SpyFu, Serpstat, and others additionally current compelling benefits.
Do not hesitate to discover these Similarweb opponents and embark on a journey towards digital advertising success. Make the leap right now and uncover the device that completely aligns together with your aims, serving to you obtain distinctive ends in your on-line endeavors.
