B2B Advertising and Numentum have partnered to facilitate the cross-pollination of B2B go-to-market insights and greatest practices throughout each side of the Atlantic.
The brand new relationship will carry collectively Numentum’s experience in coaching cross-functional groups on buyer-centric digital go-to-market motions and B2B Advertising’s 20 years expertise constructing and cultivating one of many world’s largest B2B advertising and marketing communities through its Propolis platform.
- Numentum will help the expansion and growth of Propolis by offering studying sources and perception for Propolis members, audio system and panelists at B2B Advertising occasions, and as a part of the judging panel for the B2B Advertising Awards and US Elevation Awards. Numentum’s Chief Advertising Officer, Rebecca Takada, may even change into a Propolis Ambassador. Numentum will encourage its shoppers to change into Propolis members, giving them the advantages of Advertising Intelligence, knowledgeable advisory and coaching, peer-to-peer studying, and specialist occasions.
- B2B Advertising will collaborate with Numentum to increase their current advisory and coaching companies for members, overlaying how Inside revenue-generating groups can higher align and re-evaluate GTM methods to serve the wants of as we speak’s purchaser.
Richard O’Connor, CEO, B2B Advertising, commented, “Our partnership with Numentum is a pure match. Gross sales and Advertising alignment has been a key subject for Propolis members within the final 12 months, and it’s clear from our neighborhood intelligence that the altering nature of the customer drives this.
Numentum has been championing the essential want for a extra joined-up method to income technology, coalescing across the fashionable purchaser, for a few years. Their expertise working with CEOs, CSOs/CROs, CMOs, and CHROs from most of the world’s best-known B2B manufacturers and coaching their complete revenue-generating features is already bringing useful perception and expertise to our international neighborhood of B2B Entrepreneurs.”
B2B Advertising and Numentum are absolutely aligned on the identical core perception that Gross sales and Advertising are each in the end about progress and that the legacy boundaries between the 2 must be consigned to historical past.
Dan Swift, Founder and CEO, Numentum stated, “We couldn’t be extra excited to be partnering with B2B Advertising to assist educate, encourage, and join a few of the greatest advertising and marketing practitioners and specialists on the planet. At Numentum, we’re devoted to aligning inner income technology groups to assist their particular person and firm manufacturers go to market with a unified presence. Totally-integrated and empowered income technology groups create higher experiences for his or her consumers. With the Propolis neighborhood, now go-to-market groups can scale their tribal information and empower one another globally.”
The partnership comes at a essential time in B2B gross sales and advertising and marketing with the rise of AI, the speedy proliferation of gross sales and advertising and marketing applied sciences, and an ever-expanding diaspora of world advertising and marketing groups.
“If manufacturers need to create the type of experiences that encourage potential consumers to need to purchase from their firm, it’s by no means been extra vital for international groups to be taught from, educate, and encourage one another exterior the partitions of their very own firm. The Propolis platform makes it simple,” remarks Swift.
For extra data, contact:
B2B Advertising
Sarah Lovelock: sarah.lovelock@b2bmarketing.internet
Numentum
Rebecca Takada: rebecca.takada@numentum.com
About Numentum
Numentum is a purchaser expertise consultancy constructed for the digital period. We accomplice with growth-oriented organizations to advance the effectiveness of their shopping for expertise and ship the income momentum their leaders must confidently obtain their targets in as we speak’s difficult enterprise atmosphere. Numentum has helped main international enterprises like Vodafone Enterprise, SAP, Broadcom, and RELX equip and encourage their go-to-market groups to achieve success within the new digital shopping for atmosphere. For extra data, go to numentum.com.
About B2B Advertising
B2B Advertising was based in 2004 and is broadly credited with defining B2B Advertising as an trade in its personal proper. B2B has grown from area of interest journal writer to International Group Intelligence enterprise.
B2B Advertising run globally famend occasions together with The ABM Convention, Ignite London/USA, Martechopia and The B2B Advertising Awards. In addition they ship Advertising Companies and Coaching for shoppers throughout three continents.
In 2021, B2B Advertising launched Propolis, a membership-based Group Intelligence platform for B2B Advertising Leaders. Propolis is rising quickly and now has 1000s of members from most of the world’s greatest identified B2B Manufacturers.
