Finest identified for turning up in packed lunches and at picnics, Capri Solar’s newest launch comes not within the type of a brand new juice vary however, extra surprisingly, an animated collection on YouTube.
Created in collaboration with company Goodby Silverstein & Companions and animation studio Blinkink, Break Free TV is a five-part mini-show designed to supply a sip-sized dose of leisure for kids.
Blinkink’s animation director, James Papper, introduced collectively varied animators to understand the collection, starting from rising Instagram artists to extra seasoned creators who’ve labored on Grownup Swim, Improbable Mr Fox, Isle of Canines, and extra.
No two episodes characteristic the identical storyline or medium however as a substitute the collection takes the type of 5 distinctive shorts, with the artistic group using claymation, puppetry, animation, CGI and cease movement to deliver every script to life.
In the meantime, the storylines characteristic every part from a rapping bee and a self-aware bubble, via to amusing designer and a cushion that doesn’t like being sat on.
Designed to fulfill children the place they already are (ie on YouTube) and be extra partaking in a culturally related means, the present can also be a part of Capri Solar’s wider technique to make sure children “seize childhood by the pouch”, in keeping with the model.
