The U.S. Direct Promoting Affiliation (DSA) launched its Direct Promoting Progress and Outlook Survey, revealing 2022 retail gross sales of $40.5 billion, a slight decline from 2021, and 41 million clients. Direct sellers decreased in quantity barely from the earlier yr to six.7 million.
“Direct promoting continued to thrive within the U.S. the place the give attention to know-how innovation, product improvement, entrepreneurship schooling and client safety remained as high agenda objects for DSA members,” mentioned Joseph N. Mariano, DSA President and Chief Government Officer. “Whereas the general income for the channel declined considerably final yr, it stays increased than the pre-pandemic income reported in 2019.”
