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As an entrepreneur, a pitch deck is your strongest instrument to impress traders and lift investments from them. Nevertheless, creating the proper pitch deck is usually a actual problem, and solely 1% of pitch decks reach buying funds! So, how do you make issues work right here?
To make a convincing impression, your pitch decks ought to inform an partaking story that covers the shoppers’ issues, the answer you present, market circumstances, your financials, your traction and predictions and all different related particulars. On the identical time, the presentation also needs to be concise and persuasive. How do you obtain this steadiness?
Among the finest methods to make such a concise but convincing pitch deck is through the use of information visualization. In any case, visible content material constitutes 90% of the data transmitted to the mind, and we course of visuals 60,000 occasions faster than textual content! So, this text will concentrate on the artwork of visualizing information in your funding deck, serving to you make advanced info extra partaking, accessible and persuasive for traders. Let’s start!
Significance of knowledge visualization in pitch decks
Knowledge visualization performs an important position in pitch decks, because it means that you can current advanced info clearly, concisely and visually appealingly. A well-crafted pitch deck ought to convey your startup’s story and showcase your information in a means that rapidly and successfully communicates your corporation’s potential.
Do not forget that traders assessment quite a few pitch decks, and the common investor spends solely 3 minutes and 44 seconds on a pitch deck, so utilizing information visualization is important for making a memorable, concise and convincing pitch deck is important.
Knowledge visualization will drive the success of your pitch decks in any respect factors, from Seed to Sequence A! So, you need to perceive and observe the rules of visualizing information successfully in any respect levels. Listed below are some pointers that will help you do that simply.
Associated: 4 Methods for Pitching Firm Tales That Rise Above the Noise
Selecting the instruments: Choosing the fitting charts and graphs
Selecting the best charts and graphs in your information is significant for an efficient investor deck. Take into account your viewers, the kind of information you’re presenting and the message you wish to convey to decide on the fitting visualization instrument.
I recognized 11 widespread sorts of charts, graphs and tables which might be finest for visualizing information, each non-financial and monetary information visuals. Let’s try these graphs and their functions that will help you select the fitting one-
Non-Monetary Charts and Graphs
- Line Graph — Exhibits the traits over outlined durations.
- Pie Chart — Shows distribution of a single information level amongst classes.
- Proportional Space or Comparability Chart — Represents market dimension and the portion an organization hopes to seize.
- Bar Charts — Compares completely different classes utilizing horizontal or vertical bars.
- Timeline or Roadmap — Demonstrates the corporate’s plans and milestones.
- Competitor Matrix/Comparability — Compares an organization’s options, strengths and weaknesses in opposition to rivals.
Monetary Charts and Graphs
- Stacked Bar Graph — Demonstrates progress and distribution between completely different segments.
- Bar Graph — Exhibits progress or traits in monetary information.
- Monetary Desk Snapshot — Supplies a high-level abstract of economic projections.
- Line Graph — Shows traits in monetary information, corresponding to income or revenue.
- Stacked Space Line Chart — Exhibits completely different phase slices that make up total monetary figures.
Do not forget that you do not have to stay to 1 sort of visualization instrument. Use a number of charts and graphs in your funding deck based mostly on the slide’s content material and the features being lined.
Associated: 5 Ideas for Taking Your Pitch Deck From Seed to Sequence A
Including the visuals: Incorporating information visuals into your pitch deck
To create a cohesive pitch deck, make sure that information visuals complement your narrative and observe a constant design throughout the presentation. Every visible ought to help the details of the respective slide and have to be strategically positioned to keep up the circulation of your investor presentation or deck.
Furthermore, you need to keep away from overwhelming traders with information by together with solely essentially the most related and impactful visuals. A number of the most compelling Knowledge Factors to Visualize in a Pitch Deck are:
- 1, 3, and 5-year income
- 1, 3, and 5-year profitability
- Buyer churn price
- Buyer signups
- Buyer acquisition prices
- Break-even level
- MRR (Month-to-month Recurring Income) Development
- CAGR (Compound Annual Development Price)
- Gross sales
Enhancing the pitch: Balancing aesthetics and readability
Whereas creating visually interesting information visuals is vital, readability shouldn’t be compromised. Your pitch deck ought to steadiness aesthetics and readability, utilizing colours, fonts and design components that improve the general message with out distracting from the information. Listed below are key factors to contemplate when designing your pitch deck:
- Choose acceptable visuals — Select essentially the most related visuals that improve your message when you make a pitch deck. This might embody graphs, tables and infographics.
- Use movies the place acceptable — Do not hesitate to incorporate explainer movies to clarify sophisticated ideas, as folks usually choose movies to know new info. In any case, movies make up almost 82% of web visitors!
- Guarantee readability — Decide for easy, easy-to-understand visuals which might be related to your information and message. Additionally, be sure that the visuals are accurately sized and labeled to boost readability.
- Prioritize readability — Make sure that textual content is simple to learn through the use of clear fonts and acceptable font sizes. Keep away from overcrowding the slides, and do not cross 75 phrases per slide.
- Use constant design components — Apply a uniform design all through your pitch deck utilizing constant colours, fonts and magnificence. This consistency enhances the visible enchantment and makes your presentation look polished {and professional}.
- Leverage whitespace — Whitespace, or empty area in your slides, might help information the viewer’s consideration and stop litter. Use whitespace strategically to enhance readability and emphasize key factors.
- Colour scheme — Use a coloration scheme that enhances your branding and improves readability. Keep away from utilizing too many colours or overly shiny hues that may be distracting or troublesome to learn.
- Take a look at and refine — Collect suggestions from others to make sure your pitch deck balances aesthetics, readability and informative worth. Iterate and refine the design and content material based mostly on the suggestions you obtain.
By contemplating these factors, you can also make a pitch deck that’s visually interesting whereas successfully speaking your message to potential traders.
A profitable instance of knowledge visualization in an investor deck is the one utilized by Uber of their early funding rounds. They used easy but compelling visuals and factors to reveal their market potential, working areas, providers and progress trajectory. The right visible instrument choice, readability and ease allowed traders to rapidly grasp the startup’s modern thought and potential, resulting in profitable funding rounds.
Associated: Profitable Fundraising Begins With a Stellar Pitch Deck
Conclusion
Incorporating efficient information visualization in your pitch deck could make a major distinction in capturing investor curiosity. By deciding on the fitting charts and graphs, incorporating visuals strategically and balancing aesthetics with readability, you’ll be able to create a compelling and persuasive pitch deck that stands out among the many competitors. Should you discover this sophisticated, you may as well go for a pitch deck company that focuses on making pitches with efficient information visualizations. All the most effective!
