Uncover the previous, current, and way forward for market analysis in our fascinating dialog with trade legend Larry Friedman.
With practically 50 years of expertise below his belt, Larry gives invaluable perspective on the evolving panorama of analysis and the way generative AI is reworking the trade. We discover the ability and potential of generative AI, emphasizing the significance of a scientific method and understanding of potential dangers. Larry additionally talk about the altering dynamics as bigger firms like strategic consultancies, advertising businesses, and advert businesses grow to be main consumers of market analysis companies. Learn how large manufacturers like Walmart, Amazon, and Goal would possibly present bespoke analysis options and purchase analysis know-how firms, whereas technique consultancies supply important second opinions to forestall bias in analysis.
You’ll be able to attain out to Larry on LinkedIn.
Many due to Larry for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.
