What makes a product greater than only a buy?
On this week’s episode we’re joined reside at IIEX North America by Sarah Shain, Senior Supervisor of Shopper Insights at Pink Bull. Sarah’s insights concentrate on delivering tangible outcomes and fostering a broad sense of identification with the model. She highlights the ability of name loyalty, even within the face of challenges like inflation and the COVID-19 pandemic, emphasizing the enduring significance of the in-store expertise. By way of participating anecdotes, Sarah and Karen talk about the emotional reliance and deep that means that customers discover of their interactions with merchandise, and the way that manifests in analysis.
You’ll be able to attain out to Sarah on LinkedIn.
Many due to Sarah for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.
