At ActiveCampaign, we wish to ship the absolute best buyer expertise to our personal customers, and that’s why we routinely ask for suggestions throughout channels to make sure they’re profitable. For our 180,000+ prospects internationally, we routinely say that buyer satisfaction is a significant key to development. We measure our personal success by our prospects’ success, so we all the time take heed to what they need to say. If a buyer is experiencing a difficulty, has a grievance, or simply wants somebody to hear, we’re all the time right here.
Your prime purpose ought to be to meaningfully join with prospects and provides them the most effective expertise throughout all touchpoints alongside their buyer journey, and that features holding them completely happy properly after they buy or convert. One of the reviewed gadgets of our platform is our electronic mail editor expertise, which is why we’re very excited to announce our new and improved electronic mail designer.
Trying to present a greater product? Ask your prospects what they need.
One among our core values is to Iterate Every little thing, At all times. One other is to Make the Buyer A Hero. To carry these values to life, we regularly overview buyer concepts via our dashboard, analyze function utilization, speak to prospects to know their objectives, and collect sentiment on particular options to make sure we’re dedicating our assets to the precise locations.
It is sensible that our electronic mail designer is probably the most reviewed side within the platform: electronic mail advertising automation is the spine of the vast majority of advertising engagement methods. Whereas different channels have emerged and are optimized throughout the ActiveCampaign platform, electronic mail advertising automation nonetheless boasts the very best ROI for every $1 spent and is essential to buyer engagement.
Our customers anticipate the e-mail design expertise to be dynamic, dependable, and intuitive to allow them to spend much less time constructing emails, and extra time creating distinctive experiences throughout the entire buyer journey. We’re trying ahead to repeatedly providing every buyer the absolute best service with this new designer. Need to see the designer for your self? Try our overview webinar to see a demo and be taught extra.
A brand new designer means new options
We’re including some internet new options to the lineup that can enhance your total electronic mail constructing, and supply a terrific expertise on your prospects. Try what’s new:
- HTML to Drag and Drop toggle: You resolve the way you wish to construct your emails by simply switching between the traditional drag and drop, or detailed strains of HTML.
- Countdown timer block: Working in the direction of a particular occasion or providing a flash sale? Embrace a timer block as a dynamic solution to let prospects know to behave quick.
- Slide to dimension columns: You will have the facility and skill to really customise your emails, and that’s true throughout complete templates or small changes like column dimension.
You’ll discover that not all performance from the traditional designer is included but within the new expertise. However don’t fear, we’re constantly releasing options to get to parody throughout the builders.
Right here’s what’s arising and not too long ago launched:
- Saved blocks: When you use the identical sections, containers, or content material throughout a number of emails, it can save you content material blocks and rapidly drag them into a brand new electronic mail with out beginning over fully! (NOW LIVE!)
- Hyperlink monitoring: See if contacts click on any hyperlinks in your campaigns and emails so you possibly can perceive how prospects are partaking throughout your emails. (NOW LIVE!)
- Automation emails: Arrange emails inside automation workflows and sit again whereas it sends to the precise individuals based mostly on their actions. (NOW LIVE!)
- Deserted cart block: Ship a superbly designed electronic mail that comprises personalized details about the product(s) a contact left of their cart and remind them to finish their buy. (NOW LIVE!)
- Hyperlink actions: Take motion when a contact clicks on a hyperlink inside an electronic mail, and perceive who they’re so you possibly can higher interact them sooner or later.
- Conditional content material: Ship the precise content material inside an electronic mail to the precise individual, given their demographic information and previous behaviors.
- Ecommerce product block: Ship product suggestions inside your emails based mostly on a prospects previous looking or buy historical past.
Get began with higher emails
We would like our prospects to inform us what they want, not the opposite means round. Now, all prospects can entry the brand new designer to check out the brand new appear and feel, and supply direct suggestions to enhance future releases!
