Boathouse President Peter Prodromou beforehand spent over 15 years serving to to construct and lead Racepoint. Holding a number of roles from head of worldwide accounts to CEO, he has labored with manufacturers like AT&T, Dassault Techniques, and Samsung, startups defining the subsequent technology of innovation, in addition to authorities leaders.
In August 2022, Prodromou assumed the function of president on the Massachusetts-based impartial, full-service built-in advertising and communications company. With a eager curiosity within the energy of AI, Prodromou is smitten by leveraging its potential to achieve a deeper understanding of viewers engagement patterns and preferences.
We caught up with Prodromou to get his tackle the way forward for the communications business.
What guide, podcast or different media do you suggest to different comms professionals?
Prodromou: This has nothing to do immediately with public relations and communications, however at the moment, I’m listening to American Historical past Tellers, a terrific podcast overlaying a spread of matters in American historical past – from the tried riot by Aaron Burr, to the arrival of the temperance motion and the passage of the nineteenth modification. It has all the time been my perception that a very powerful device a practitioner can have is mental curiosity and the capability to have interaction with purchasers in a significant means outdoors of a selected project. It’s the standard I most frequently search in potential workers. And this specific podcast, along with offering hours of leisure, fills that hole for me.
What’s your favourite device you employ recurrently for work?
My cellphone – as a result of I can actually do something on it, from speaking with purchasers, to analysis, to writing and modifying. I used to run a worldwide firm with workplaces in a dozen cities on 4 continents, and I managed the majority of my work on my cellphone, to the purpose the place on lengthy journeys, I’d try to depart my pc at house to journey lighter. Now we have come a good distance from putting the dumb cellphone – an pointless equipment, on the time – in everybody’s arms, to sensible gadgets that give us the ability to run a worldwide enterprise from our pocket, at this time.
What excites you most about the way forward for communications?
The prospect of utilizing AI to grasp higher how and the place key audiences are participating. Whereas generative AI is fascinating, what actually fascinates me is the power to see developments in large knowledge units and leverage that visualization to higher perceive attitudes, behaviors and the psychology of the individuals we try to achieve. There’s a complete class of much less mentioned AI targeted on this.
What communications problem retains you up at night time?
Entry to nice expertise, crucial thinkers and expert practitioners. It might be a cliche, however this one hardly ever modifications as a result of, on the finish of the day, the power to service an engagement stays rooted within the availability and accessibility of nice individuals.
What’s the most important problem you’ve overcome in your profession?
Leaping from AC to VP. It was simpler leaping to CEO and working a worldwide firm. It took a very long time for me to acknowledge that my talent set was extra targeted on concepts and technique than on the small print of the various title lessons between entry-level and govt management. Which, for a very long time, created frustration and an absence of satisfaction. As soon as I bought to the thought section, I had renewed vitality and sustained satisfaction, as a result of I used to be lastly doing one thing I used to be good at.
What’s the greatest recommendation you’ve ever gotten?
The one that owns the consumer engagement has the ability. This saved me targeted on the target of making certain sturdy consumer satisfaction and nice efficiency.
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Comply with her on LinkedIn.
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