Prospects in all places are rising uninterested in dangerous buyer experiences and uninspiring advertising and marketing that appeals to the lots, not the person. In consequence, advertising and marketing is compelled to alter. The function of the marketer should evolve, and the tech should observe. Right here at Dotdigital, our tech is main the change.
Predictive insights, AI-powered marketing campaign assist, and unified buyer knowledge all offer you next-level instruments to ship profitable advertising and marketing that stands out and lands with affect.
Let’s discover the brand new options now accessible from our Could launch.
Get early entry to the brand new Dotdigital
Welcome to the brand new Dotdigital. We’ve upgraded our platform structure and UI to make sure Dotdigital is all the pieces you want now, and sooner or later. Taking over board buyer suggestions, the brand new model of our platform displays modifications within the advertising and marketing panorama, and within the methods you need to work. A buyer expertise and knowledge platform constructed by entrepreneurs, for entrepreneurs.
A greater person expertise
We’ve up to date numerous areas of the Dotdigital person interface to completely align with the working strategies of the long run marketer. We’ve integrated your feedback and options to make it simpler than ever so that you can make the most of all components of the platform to the fullest, and save time due to our new, streamlined navigation.
Modifications embody:
- All channels now underneath one campaigns part.
- New and improved viewers part to handle contacts, segments, personas, and extra.
- Straightforward to find analytics and reporting with the brand new analytics part.
- A brand new join space for all of your knowledge necessities.
Plus, we’ve additionally made enhancements to our marketing campaign administration instruments to make the day-to-day administration of your campaigns run smoother.
Up to date marketing campaign options:
- Easier marketing campaign replies. Marketing campaign replies are actually simpler to handle within the Dotdigital platform.
- Improved sign-off course of. Now you can choose a number of crew members to have sign-off powers throughout the platform, decreasing backlog and enhancing usability for big groups.
- Higher marketing campaign tags administration. Marketing campaign tags can be utilized to filter and customise efficiency studies in Dotdigital. A brand new devoted space makes it a lot simpler to see and handle all present and new tags.
- Simpler group. Now you can filter your marketing campaign studies by date and even see how transactional campaigns carried out throughout a particular time.
- Easy product search. We’ve additionally made some enhancements to make it faster and less complicated to search out the merchandise you need to embody in campaigns.
Get a stronger, unified image of your prospects
Our new unified contact knowledge know-how lets you hyperlink all buyer knowledge again to 1 single buyer document. You now have extra methods to establish contacts, and we’ll proceed to develop the sources accessible to you, together with our improved API and our ever-growing checklist of integrations.
Unified contact knowledge lets you get the complete image, and provides Dotdigital’s analytics instruments extra knowledge to investigate when creating suggestions for you. Unified contact knowledge is a giant a part of what powers a CXDP to allow you to raise your buyer expertise.
Why unified contact knowledge is necessary
- All of your knowledge in a single place. Your whole contact knowledge will likely be saved collectively as a single supply of reality.
- A clearer, 360 diploma view. Unified contact knowledge strengthens the insights you could have on a buyer, irrespective of the place that knowledge originates.
- Improved campaigns. Seamlessly create data-led campaigns in Dotdigital, offering extremely related and customized experiences on your prospects.
- Save time. Profit from your whole buyer knowledge from completely different software program functions and a number of variations of buyer accounts mechanically syncing to Dotdigital.
- A future-proof platform. Unified contact knowledge ensures Dotdigital grows with you as your corporation and tech stack grows.
How unified contact knowledge works
Unified contact knowledge lets you unify your buyer knowledge from numerous advertising and marketing channels and completely different software program that makes up your buyer journey, underneath one roof. This provides you the complete image of your prospects’ journey and expertise so you may react with related and well timed communications throughout a number of channels.
Unified contact knowledge is now in a Public preview, so you may self-enroll right away to unify your contact knowledge should you want to. All of our prospects who took half within the restricted early-preview find it irresistible, so we’re assured you’re going to as nicely.
An improved API
Our improved API helps you higher unify your knowledge by making it simpler to attach your methods. Larger effectivity and velocity means you may get pleasure from excessive velocity entry to knowledge and simply put in and get out the info you want. There’s additionally extra steering that will help you construct your integration and troubleshoot any points points, quicker than ever earlier than. Our improved API is able to combine together with your advertising and marketing stack now, and sooner or later too. Versatile infrastructure signifies that our platform is constructed to develop with you, and assist you in that progress too.
Some highlights embody:
- RESTful API with JSON payloads.
- Increased than ever name charges.
- Excessive efficiency real-time knowledge entry, with bespoke content material choice standards.
- Excessive throughput bulk knowledge import mechanisms.
- Help for service versioning to make sure you mechanically entry one of the best model of the service with out backward comparability points.
- Unified safety throughout all our APIs.
Methods to get began
You can begin utilizing the brand new Dotdigital at the moment! Simply head to this text in our assist middle for extra data.
The ability of generative AI at your fingertips
At Dotdigital, we’ve lengthy utilized AI know-how to give you refined insights, discover engagement and income alternatives, and supply concrete actions so that you can implement. Our newest launch continues to construct on this by providing you with useful suggestions and tips on methods to enhance your marketing campaign you if you’re placing collectively electronic mail content material, or writing your subsequent topic line.
Powered by WinstonAI
WinstonAI encompasses all types of recognized and new good know-how within the platform. Immediately we’re specializing in his generative AI capabilities. To do that, WinstonAI attracts on Microsoft Azure’s generative AI know-how (GPT-3.5) to supply options and inspiration on methods to take your marketing campaign content material to the subsequent stage. Working additionally with Microsoft gives us with the safety and enterprise promise of Azure, so you may make certain that you might be adopting AI responsibly.
What’s generative AI?
Generative AI is a type of machine studying that may produce numerous sorts of content material, together with textual content, imagery, and even audio, by analyzing enormous quantities of earlier knowledge. Current breakthroughs within the know-how imply that the ability of generative AI is now accessible to entrepreneurs of their day-to-day work, and we’ve integrated this into the Dotdigital platform.
Why generative AI in advertising and marketing is necessary
- Get inspiration. WinstonAI seems if you create an electronic mail marketing campaign and gives related and customized inspiration based mostly on analyzing swimming pools of knowledge.
- Keep centered and save time. You’ll obtain AI-powered options simply if you want them most. WinstonAI is well made a part of your present processes.
- Higher content material, extra engagements. WinstonAI provides tips about methods to enhance the tone of your electronic mail, factors out the place your viewers may want extra element, and highlights alternatives that can make your marketing campaign much more profitable.
- Topic line assist. WinstonAI will present three topic line options to the one you’re engaged on. These suggestions are based mostly on knowledge out of your 25 most up-to-date electronic mail sends, to make sure the recommendation is tailor-made to your model and marketing campaign model.
Predictive analytics
Know your prospects’ subsequent transfer earlier than they do with predictive analytics. AI analyzes your buyer knowledge to create intelligence-driven predictions, so that you don’t must depend on guesswork.
Predictive analytics let you understand what engagement and income alternatives are on the horizon and lets you be proactive in changing that buyer. This makes it simple to behave at simply the fitting second to extend gross sales and put efficient, long-term retention methods in place.
Why predictive analytics are necessary
- Stronger campaigns. Enhance buyer focusing on with clever insights powered by knowledge.
- Enhance CX. Present an enhanced buyer expertise with knowledgeable personalization and just-in-time focusing on.
- Save time. Let the tech do the heavy lifting for you, so you may concentrate on different marketing campaign components.
- Be one step forward. Get unique intel to create proactive focusing on methods that can hold you forward of the sport.
- Insights you may belief. Have extra confidence in your campaigns, impressed by concrete knowledge evaluation.
How predictive analytics works
Our predictive analytics concentrate on:
- Churn likelihood: (e.g. This buyer is 40% prone to churn).
- Predicted subsequent buy date: (e.g. This buyer’s subsequent buy date is predicted to be June 3).
- Predicted buyer lifetime worth: (e.g. This buyer’s predicted CLV is $360).
- Predicted whole future orders: (e.g. This buyer is predicted to have three future orders in whole).
The info will likely be accessible in:
- Single buyer view as dynamic metrics.
- You can too create segments that use predictive metrics to decipher which prospects to incorporate.
How you need to use predictive analytics
- Stop shopper churn. Simply establish which prospects are susceptible to leaving your model. Be proactive and goal these prospects with a strong win-back marketing campaign.
- Hit targets quicker. Phase contacts based mostly on predicted subsequent buy date and create campaigns with pressing messaging to encourage gross sales, resembling time delicate low cost codes and free delivery for a restricted time solely.
- Encourage loyalty. Goal prospects which might be prone to store elsewhere by making a section based mostly on whether or not they have missed their predicted buy date. Make these prospects really feel valued and revive their curiosity earlier than they go to a different model.
- Drive profitability. Determine and reward your future high-value prospects with predicted buyer lifetime worth. Nurturing these prospects early on might help guarantee long-term success.
To get began with predictive analytics, signal as much as our unique early entry preview right here.
What else is coming on this launch?
New marketing campaign warmth maps
New marketing campaign warmth maps present a transparent, visible map of the place contacts are partaking together with your emails. Warmth maps use a visitors gentle system to visually spotlight the place probably the most clicks happen, with pink which means most clicked, and inexperienced which means least clicked.
This lets you re-structure your emails to make sure key content material is in probably the most distinguished positions.
New Shopify and WooCommerce metafields
We now sync metafields (additionally referred to as customized fields) as a part of our out-of-the-box integrations for Shopify and WooCommerce. Retailers will be capable of make the most of the additional knowledge they retailer in opposition to their prospects and orders to create much more customized experiences.
Metafields will likely be synchronized mechanically and can be utilized to to create segments, energy hyper-personalized dynamic content material, and be deciding components in automations and extra.
New Gorgias integration
Gorgias is a customer support platform constructed particularly constructed for ecommerce manufacturers. It permits assist reps to speak with prospects throughout a number of channels, together with reside chat, SMS, social media, electronic mail, cellphone and extra.
This integration will permit you to
- Get extra perception into your prospects, enabling you to personalize the messaging, content material, channel and timing of your communications.
- Exclude contacts based mostly on ticket standing.
- Mechanically enroll contacts right into a program when their ticket is closed.
Again-in-stock notifications
As a part of this launch we launched back-in-stock notifications for all Massive Commerce and Adobe Commerce (previously Magento) retailers utilizing Dotdigital. Shopify retailers have been utilizing and loving this characteristic for a number of years. Our easy-to-use configurator means you may create on-brand notifications very quickly in any respect and begin producing extra income within the background right away.
As soon as a buyer has signed as much as back-in-stock notifications out of your website, you may ship them a triggered electronic mail as quickly because the merchandise is obtainable to buy. Again-in-stock electronic mail automations are a easy but efficient answer to recovering in any other case misplaced income. Not solely do you save that preliminary sale, but additionally cut back the probabilities they are going to store from a competitor (there after which, but additionally sooner or later).
Over to you
Now it’s over to you to get began with these new options, and naturally attain out to your Buyer Success Supervisor or head to our assist middle should you want any extra data.
We’re additionally operating a bunch of webinars to assist this new launch, enroll under.
