Out with the outdated and in with the brand new! For ANNUITAS’ Adam Needles and Martin Schneider, it’s time to rethink your go-to-market technique.
They be part of Ignite USA Co-Host, Katie Martell, to elucidate how one can take the following massive step via a Converged Development Lens. On this episode, they discover why gross sales and advertising and marketing alignment may really be unattainable, the Balkanization of buyer information, and far, way more.
To seek out out extra about taking your GTM technique to the following degree, ensure you attend Adam and Martin’s session at Ignite USA on Might 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets through the use of low cost code PODCAST at checkout right here.
Ignite USA is the place the B2B advertising and marketing trade comes collectively to attach and be impressed by B2B pioneers and recreation changers. Be a part of us for 2 days of inspirational talks, interactive workshops and roundtables to debate your ache factors and challenges in depth and assist transfer your advertising and marketing ahead to new frontiers.
