After we look again at 2022, it could be remembered as a turning level for AI (synthetic intelligence). At this level, you’ve seemingly heard of Open AI’s ChatGPT. In case you haven’t, ChatGPT is a pure language processor developed by Open AI that may reply to queries utilizing human language. In different phrases, you’ll be able to ask it a query or give it a activity and it’ll reply in a method that’s principally comprehensible and correct.
As with all different industries, AI will undoubtedly influence the grocery and foods and drinks industries in methods which might be tough to fathom. The actual promise, or menace, of AI is the speed at which it’s growing. For example, only a few months after the introduction of GPT-3, a more moderen model, GPT-4, was launched in early 2023. By all accounts, this enhanced model represents a step change in processing energy and displays the fast tempo at which AI is evolving.
AI’s swift growth brings with it many questions associated to the way it will have an effect on our lives, which many consultants predict will probably be profound.
When it comes to how foods and drinks manufacturers relate to shoppers, there are a few areas the place AI can have a nearer-term influence on how people plan and put together meals, and the way manufacturers have interaction with shoppers.
1. AI may help manufacturers develop extra private connections with shoppers
Coca-Cola provides a primary instance of how manufacturers can leverage AI to kind deeper connections with shoppers. Utilizing GPT-4 and DALL-E, Coca-Cola created a platform known as “Create Actual Magic”. As famous, GPT-4 produces human-like textual content from queries and DALL-E produces photographs from textual content. Leveraging these platforms, people from completely different international locations have been invited to go to www.createrealmagic.com to provide inventive content material associated to Coca-Cola with AI that integrated content material from Coke’s promoting archives.
Creators have been additionally invited to submit their work for the chance to be featured on Coca-Cola’s digital billboards in London’s Piccadilly Circus and New York’s Time Sq..
This marketing campaign will be seen as a take a look at case for a way manufacturers can use AI to interact shoppers and deepen their reference to manufacturers. Most promoting campaigns contain clients being passive recipients of messaging. On this case, AI allowed people to be lively contributors, offering them with instruments to create brand-related content material that additionally provides a way of possession.
2. AI may assist reply the query, “What ought to I make for dinner?”
Some days, deciding what to make for dinner is likely one of the hardest inquiries to reply. On this respect, Synthetic Intelligence has the potential to be a co-pilot suggesting meal concepts primarily based on completely different standards equivalent to weight loss program, funds, most well-liked substances, or event. For example, Microsoft’s search engine Bing, which makes use of AI from OpenAI, provides meal planning for instance for the best way to use its AI capabilities. Upon opening up Bing’s chat mode, a steered query is “I have to throw a cocktail party for six individuals who don’t eat nuts or seafood. Are you able to recommend a three-course menu?”
It’s straightforward to examine a state of affairs through which AI will more and more be the supply of meal suggestions, significantly for youthful adults who’re already extra prone to depend on on-line suggestions equivalent to social media websites together with TikTok and YouTube. One has to surprise, nonetheless, will advances in AI encourage shoppers to organize a greater variety of dishes? It’s tough to say, however as AI turns into higher at supplying suggestions on what to cook dinner and eat, predicting what Canadians need for dinner could grow to be tougher as choices grow to be extra expansive.
3. AI’s influence is unsure however profound
The long run influence of AI on the meals business stays unsure and we’re seemingly firstly of this journey. What will be mentioned with larger certainty is AI will influence almost each space of our lives, and types that leverage its potential to attach with shoppers on each emotional and sensible ranges will probably be higher positioned within the close to and long run.
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