By Lisa Heay, Director of Enterprise Operations at Heinz Advertising
For this week’s app of the week put up, I wished to spotlight a cool instrument I not too long ago realized about – mail-tester. Plainly put proper on their principal web page—mail-tester lets you take a look at the spammyness of your emails. I’m shocked that I’ve spent nearly all of my advertising operations profession with out this instrument.
The very best half about it’s it’s free and easy to make use of. Created by self-proclaimed geeky electronic mail software program engineers to unravel a necessity they needed to to shortly and effectively take a look at the standard of their very own newsletters, mail-tester was shared with the world to permit customers to check the deliverability of their very own emails and determine potential points that would trigger them to be marked as spam or rejected by electronic mail servers.
To make use of mail-tester, you merely ship a take a look at electronic mail to a singular electronic mail deal with offered by the service.
Mail-tester then analyzes the e-mail and generates a rating out of 10, with a better rating indicating a greater likelihood of a profitable supply.
You additionally get a report that gives detailed info on the components that contributed to the rating, highlighting any points akin to spammy content material, lacking authentication data, suspicious or damaged hyperlinks, incorrect electronic mail headers, extreme use of sure key phrases, pictures with out alt textual content, or issues with the e-mail server configuration.
The report additionally supplies suggestions on methods to enhance the e-mail’s deliverability and scale back its spam rating.
One fast tip we’ve found—it’s greatest so as to add the take a look at deal with from mail-tester into your database and ship an actual electronic mail to check. It’s an added step, however pattern emails from Advertising Automation platforms generally aren’t a totally correct illustration of how your electronic mail would rating.
For instance, the topic line could learn “[Sample]…”, and in Marketo particularly, the unsubscribe headers aren’t added to check emails. This can be the case with different platforms, as properly. You may simply return to delete these take a look at electronic mail data later.
General, mail-tester is a great tool for anybody who desires to enhance the effectiveness of their electronic mail advertising campaigns or be certain that vital emails are delivered efficiently. This must be an computerized add to any Advertising Operations skilled’s toolbox.
Try their FAQs for extra info, and let me know what you suppose!
