Friday, May 12, 2023
HomeAdvertisingLeo Burnett celebrates one other nice British custom – McNuggets

Leo Burnett celebrates one other nice British custom – McNuggets


Keep in mind Tremendous Dimension Me, Morgan Spurlock’s documentary in regards to the perils of residing on McDonald’s for a month? Pouring ordure on the burger chain was a world sport.

Within the UK no less than the intervening 20 years or so have seen Leo Burnett assiduously worming McD into our affections with a raft of understated and, generally, charming advertisements. Advert folks speak about the very best advertisements being a part of “tradition.” There are valuable few of these round lately (doesn’t occur with digital) however McD is unquestionably one.

Right here they’re celebrating 40 years of McNuggets, a slightly doubtful product that has, if something attracted much more criticism than the burgers. Nevertheless it’s clearly a part of tradition too.

Deftly dealt with as at all times.

MAA artistic scale: 7.

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