How you can Discover Content material for Fb: 23 Prime Content material Concepts

Author’s block?

Need assistance determining what to put up in your Fb web page?

You are not alone.

I wager if we surveyed all of the fan web page house owners on the market, they’d all admit that typically they don’t have any clue what to put up on their pages.

Not an issue!

On this put up, we’ll completely repair your Fb author’s block by offering you with 23 completely different content material concepts that’ll take your Fb engagement to the following stage!

How you can discover content material for Fb: 23 Prime content material concepts

Be at liberty to skip to the part you are most inquisitive about! 😀

We’ll cowl:

In the event you’re going to make use of Fb to efficiently market your online business to your viewers, you have to maintain your content material:

• Recent
• Visible
• Partaking (to face out from the pack)

In the event you observe these 3 golden guidelines, you may be effectively in your approach to mastering Fb’s difficult algorithms and perfecting your content material technique.

Rule #1: Maintain it contemporary

Preserving your content material contemporary means updating your web page often with new concepts, traits, and information.

In different phrases, you don’t need your content material this week to look precisely like your content material final week (and the week earlier than, and the week earlier than, and so forth).

As an alternative, be certain that your content material modifications to mirror present traits AND several types of partaking content material mediums like video, photos, infographics, memes, and so forth.

Rule #2: Maintain it visible

Second, you will need to do not forget that visible content material reigns supreme on social media.

Pictures and movies are very important in capturing customers’ consideration, so embody loads of eye-catching visuals. Typically, each put up you make ought to comprise some visible aspect.

We’ll speak about a number of several types of visible content material and produce or discover it on this weblog put up.

Rule #3: Maintain it partaking

Lastly, maintain it partaking by interacting together with your viewers.

Which put up would you quite have interaction with?

“Simply ate breakfast.”

Or

“Simply grabbed my favourite breakfast burrito on my method into the workplace! What breakfast do you eat whenever you want a spotlight enhance?”

In different phrases, always remember that social media is a 2-way dialog.

Encourage user-generated content material, begin conversations, and reply to feedback.

Have you ever ever browsed by Google (or a discussion board website like Quora or Reddit) and observed how many individuals are asking questions on virtually any subject possible?

These websites are nice sources for locating related content material concepts, so USE THEM! Look out for widespread inquiries inside your area of interest on these websites.

As soon as you discover one, put up it in your web page and provides your opinion! It’s also possible to ask your viewers to weigh in on the query.

3. Document a video

With an engagement charge of simply over 6%, movies are by far probably the most partaking kind of content material on Fb.

What does that imply for you?

It means you need to be utilizing movies frequently in your Fb content material technique!

Comply with these tricks to maximize the effectiveness of your movies:

• Optimize movies to be watchable with out sound (subtitles, and so forth.)
• Prioritize mobile-first movies
• Make your movies personable, informative, or humorous — don’t movie one thing simply so you’ll be able to say you made a video

4. Interview specialists

Interviewing somebody in your trade is a wonderful method of getting individuals’s consideration.

Conduct your interviews over Skype, Zoom, or in particular person. Then, you should use the audio as an informative podcast and put up the video on Fb (kill 2 birds with 1 stone)!

Even when you haven’t any recording gear, e-mail interviews are one other straightforward possibility. You may simply put up it as a weblog put up afterward for further publicity.

These interviews will lend your web page credibility, present partaking content material, and provides your followers one thing to debate within the feedback.

5. Share buyer testimonials

Sharing buyer testimonials is a wonderful approach to generate engagement whereas mixing up your common content material routine.

Not solely does it showcase the constructive experiences others have had with your online business, nevertheless it additionally provides a private contact to your web page.

Individuals love studying about actual experiences, and, let’s be trustworthy, who higher to advertise your online business than your glad prospects?

Plus, it helps construct belief with potential prospects not sure about your services or products.

You may maximize the advantage of these posts by together with pictures of glad prospects utilizing your product.

In different phrases, there’s no draw back to sharing your prospects’ constructive ideas, feedback, and evaluations!

6. Share user-generated content material

One of the efficient methods to leverage the facility of social media is by sharing user-generated content material in your Fb web page.

This implies sharing pictures or movies your prospects have created utilizing your services or products. It helps construct a way of neighborhood and serves as social proof for different potential prospects.

The following time a buyer shares an image of themselves utilizing your services or products, do not hesitate to share it in your Fb web page. It is a win-win for each you and your prospects!

We suggest reaching out to your buyer earlier than sharing their content material together with your followers simply to make sure it’s alright with them that you simply use their put up in your web page.

It by no means hurts to ask — persons are virtually all the time prepared to share!

51% of shoppers say they might be MORE prone to proceed partaking with or buying from a model that shared their user-generated content material!

7. Ask questions

A number of the most partaking varieties of posts are questions as a result of individuals LOVE to share their opinions about issues (typically an excessive amount of for those who’re like me!).

In the event you’re questioning what kind of questions result in probably the most responses out of your viewers, try the Questions part of Put up Planner’s content material device (below the “Put up Concepts” tab).

This device enables you to rapidly discover extremely partaking inquiries to share together with your viewers.

8. Share a put up from thought leaders in your area of interest

If all you ever do is promote your content material, it could possibly come throughout as egocentric and smug (trace: individuals gained’t need to have interaction with it).

Displaying like to niche-specific thought leaders is a good way to combine up your content material whereas giving individuals authoritative info and a viewpoint aside from your personal.

Among the best methods to observe thought leaders’ feeds is by including them to a Content material Stream on Put up Planner.

Seek for the thought chief you need to observe and click on on the + image over their picture. Repeat this course of to create a Content material Stream that robotically retains up together with your trade’s prime thought leaders!

9. Say thanks!

Solution to go — you hit that important milestone or obtained rave evaluations.

A easy “thanks” put up is the proper approach to share excellent news and unfold some love!

Individuals like to really feel like they’re a part of one thing. Thanking them for serving to you attain a milestone helps them really feel like they’re a part of your journey to success.

Which will increase future engagement and relationship constructing!

Who is aware of, your followers would possibly simply present their appreciation with likes, feedback, and engagement!

10. Recycle a few of your greatest content material

In the event you solely put up an superior piece of content material one time, you are lacking all of the followers who occurred to not be on Fb that day.

Do not you suppose they need to see that content material too?

Repair this drawback by sometimes recycling a few of your top-performing content material (so long as it’s nonetheless related, in fact!).

You are able to do this simply on Put up Planner by clicking the recycle icon when making a put up.

Put up Planner will do the arduous work of scheduling it into your content material queue, after which it’s going to robotically add it again into your content material plan at a future date!

So be at liberty to re-share your previous posts. Simply don’t do it so usually that your web page feels extra like a recycling bin than a supply of contemporary content material.

11. Share a quote

Who doesn’t like to be impressed by a very good quote?

Sharing quotes together with your followers might be a wonderful approach to break up the monotony of your common posting calendar with out posting one thing pointless. Strive the next:

• Inspirational quotes
• Quotes from leaders in your trade
• Humorous quotes
• Relatable quotes

Among the best methods to search out high-impact quotes to share together with your viewers is by utilizing Put up Planner’s Content material Streams devoted to nice quotes.

Simply discover a quote that pertains to your viewers and add it to your posting calendar!

12. Create an infographic

Individuals aren’t simply on Fb to see cute cat photos (though which may be a giant cause for a few of us).

Many individuals additionally need to really feel like they’re studying one thing on social media.

I wager you may have an awesome weblog put up mendacity round that you possibly can flip into an superior infographic with out an excessive amount of effort.

You should utilize Put up Planner’s Content material Studio to generate nice informational photos that can assist you reuse your greatest posts, create eye-catching content material, and have interaction your followers!

13. Write a listing put up

Why did you click on on this weblog put up?

Let me guess:

It’s since you noticed a promise of a number of methods to resolve your content material drawback on Fb.

In spite of everything, what’s higher than only one answer to an issue? How about 23 options?

Why not use the identical technique on Fb?

Share a listing serving to your followers tackle a few of their widespread points in a number of other ways. You would possibly even discover that these posts grow to be a few of your hottest!

14. Create a contest

With so many companies vying for consideration on social media, it may be powerful to face out from the gang.

Working a Fb contest could possibly be the ticket to getting your viewers engaged and interacting together with your model. Not solely do competitions encourage individuals to remain tuned to your web page, however they’ll additionally enable you to develop your following and enhance gross sales.

Strive all these contests to see how a lot engagement they generate together with your viewers:

• Picture contest
• Caption competitors
• Tag to enter

And keep in mind, maintain it enjoyable and interesting — your followers will thanks for it!

15. Go reside

If you wish to enhance engagement and get extra Likes, Fb Reside is a superb place to begin!

This function enables you to reside stream to your viewers and have interaction with them in real-time.

This provides a private contact to your model AND provides your followers a behind-the-scenes take a look at your online business.

Plus, 82% of Fb customers want reside content material, supplying you with extra visibility and a better likelihood of reaching new audiences.

So seize your telephone, go reside, and see the engagement roll in!

16. Use Fb Reels

In the event you’re searching for a contemporary approach to put up content material on Fb, Reels are one other nice possibility.

With Reels, you’ll be able to create brief, snappy, and visually partaking movies that seize consideration and get Likes. Whether or not you are:

• Showcasing new merchandise
• Providing useful ideas and tips
• Simply entertaining your followers with behind-the-scenes content material

Reels present a enjoyable and accessible approach to attain out to your viewers.

Since Fb viewers have interaction extra with video content material than every other kind, Reels are a wonderful approach to maintain movies in entrance of your followers with out getting stale.

17. Get-to-know-you posts

It might sound pointless, however sharing particulars about your self and your life may also help your viewers really feel related to you (which brings extra engagement).

These posts might be about something, out of your favourite TV exhibits and hobbies to your childhood reminiscences and journey experiences.

Moreover, it is best to attempt making these posts in numerous codecs to maintain them contemporary and interesting.

Strive these concepts out:

• Share your favourite (fill within the clean) and ask your viewers to share the identical within the feedback.
• Give a video tour of your workplace.
• Put up your train routine (in video or textual content with visuals).

18. Repurpose your weblog put up into Fb posts

You in all probability have some nice weblog posts mendacity round that aren’t doing you a lot good anymore.

Why not repurpose these glorious weblog posts into Fb posts by condensing the knowledge in an easy-to-read format (or, higher but, one thing visible like an infographic!)?

One nice approach to create graphics, even for those who aren’t a designer, is with Put up Planner’s Content material Studio. It supplies nice textual content, design, and photograph instruments to rapidly create eye-grabbing visuals.

With the rise of ChatGPT, you’ll be able to even paste your weblog put up into its interface and inform it to “Summarize the next content material” (or use an identical immediate). It’ll create a condensed type of your article that you should use on Fb.

Simply be certain that to proofread and edit something you may have AI generate so that you can retain your voice, type, and accuracy!

19. Product launches and reductions

Are you planning on launching a brand new product or providing an awesome low cost? If that’s the case, promote it on Fb!

With over 2.9 billion month-to-month lively customers, Fb is a wonderful platform for reaching a big, various viewers.

Utilizing Fb posts can enhance model consciousness, drive visitors to your web site, and in the end enhance your gross sales.

Bear in mind: Visible posts are king! Don’t launch a product or promote a reduction with out sharing one thing visible to catch your viewers’ eyes! It may be a easy image of your new product or a well-designed image selling your low cost.

20. Repurpose a podcast into shorts

Do you may have a podcast speaking about issues in your area of interest? Have you ever ever thought of repurposing your episodes into bite-sized shorts for Fb?

It is a good way to increase the lifetime of your content material and attain a wider viewers!

By turning your podcast right into a Fb brief, you’ll be able to share your message together with your present Fb viewers and appeal to new followers preferring video content material.

You may simply repurpose your audio right into a visually partaking format that aligns together with your model’s message and aesthetics.

It is a fast, straightforward, and efficient approach to stage up your content material sport.

21. Touch upon area of interest information

Social media has simplified info sharing, which means your followers know what’s occurring in your trade (even for those who don’t!).

As a enterprise proprietor, being a part of that dialog is essential. You NEED to remain updated on the information that’s happening in your area of interest so you’ll be able to discuss together with your viewers about it.

Commenting on information in your area of interest on Fb is a good way to generate engagement. It exhibits that you simply’re up-to-date on what’s occurring and have one thing precious to contribute.

Plus, it could possibly enable you to set up your self as an authority in your subject.

Don’t be afraid to talk up and provides an opinion about what’s occurring in your area of interest! You would possibly simply begin precious conversations together with your followers.

22. Search different social media platforms

Many individuals are neglecting their greatest supply of Fb content material: different social media platforms.

Hundreds of thousands of accounts produce thousands and thousands of items of content material EVERY DAY on social media. So why not discover and share a few of these nice posts together with your viewers?

Put up Planner is among the greatest methods to perform this and automate your content material discovery on the similar time. Seek for Content material Streams in your area of interest, and Put up Planner will immediately enable you to discover the perfect content material from across the internet to share together with your followers.

You may rapidly discover distinctive content material from any social media platform and add it to your Put up Planner’s Fb scheduler in seconds.

23. Curate confirmed content material

Talking of Put up Planner Content material Streams, you shouldn’t put up simply any previous content material to your Fb web page.

That results in decreased content material high quality, much less engagement, and fewer gross sales.

As an alternative, you need to be sharing the BEST content material that’s confirmed to work with comparable audiences.

Put up Planner helps you try this by assigning every bit of content material a star score based mostly on how effectively it carried out with its unique viewers. So if a bit of content material has 4 or 5 stars, you’ll be able to really feel assured that it will carry out effectively together with your viewers too.

Put up Planner lets you schedule Fb posts forward of time to avoid wasting time and maintain a extra constant presence on-line. Simply decide the confirmed content material you need to share and add it to your posting calendar.

And keep in mind: whenever you discover a REALLY nice piece of content material, recycle it to maximise its worth in your web page!

Preserving your Fb web page stuffed with fascinating content material might be arduous, nevertheless it’s rather a lot simpler when you’ve got some strong concepts about what varieties of content material you need to put up.

Utilizing these 23 content material concepts ought to enable you to maintain your content material contemporary and thrilling whereas enhancing your engagement numbers.

AND it ought to enable you to lastly recover from that Fb author’s block!

What different varieties of content material do you share together with your Fb viewers? Tell us within the feedback beneath!