5W may be very excited to share that we’ve launched a brand new digital company, HOW, which is a wholly-owned subsidiary of the 5WPR household.
After 20 years of delivering greatest in school communications and built-in companies to shoppers throughout the B2B and B2C panorama, the company is launching HOW as an extension of its present digital group. HOW will probably be a full-service digital company dedicated to dedicated to radical accountability and the concept that HOW you do something means every part.
An extension of the 5W model, which was named after the 5 W’s of journalism: who, what, when, the place and why, HOW strategically applies these continued ideas of communication to the digital expertise. In a world the place digital advertising and marketing has merely turn into important to manufacturers’ means to seize consideration and market share, it comes right down to HOW an company assembles, integrates, and operationalizes within the complicated shifting elements of as we speak’s digital ecosystem.
HOW will probably be led by trade veteran, Paul Miser, who joined 5W in November 2022 to spearhead the company’s present digital follow with the intent of making HOW.
The brand new company, which is comprised of 25 specialists throughout content material, paid, technical and technique, is already working with a wide range of shoppers throughout the B2B and B2C panorama.
Of the launch, 5W co-CEO Matt Caiola stated: “Each digital company can pull collectively the identical laundry checklist of companies, but it surely’s the individuals working the present who will maintain your model contemporary and spotless. HOW will appeal to digital leaders who burn with expertise and the need to achieve and contact shoppers by utilizing emotional connections and technology-led insights.”
Be taught extra about HOW at howagency.co and observe us on Instagram, Twitter and TikTok.
