On this episode of Courageous Commerce, Gabi Lewis, co-founder of keto-friendly cereal model Magic Spoon, joins Rachel Tipograph and Sarah Hofstetter to share his insights on increasing into the retail house from a DTC perspective with a concentrate on innovation, acquisition and model id.
Lewis and his co-founder, Greg Sewitz, launched Magic Spoon in 2019 with a concentrate on well being and innovation. After founding two corporations collectively, Lewis shares {that a} key element to their robust co-founder relationship is having a transparent division of roles throughout the firm.
He explains that having a stable model basis is essential earlier than an organization decides to increase into retail shops. With out it, a product dangers being misplaced within the huge sea of choices obtainable to shoppers, particularly in a extremely aggressive business like cereal, making it key to take the time to construct a stable basis earlier than launching a product into the retail market.
Lewis emphasizes the significance of diversifying buyer acquisition strategies to attain success. He explains how Magic Spoon has successfully utilized endorsement channels, influencers, podcasts and different methods to achieve a wider viewers and set up a robust model id. Lewis additionally shares how the corporate achieved success by making influencers seed buyers and partnering with a few of the largest names within the DTC house.
Key takeaways:
- Diversification in buyer acquisition strategies is essential.
- Constructing a stable model basis is essential for fulfillment in retail.
- Using influencers can construct a robust on-line presence.
