A brand new marketing campaign for American Categorical Platinum offers us a full-on, hedonistic, live-life-to-the-full narrative impressed by member perks like late checkout, eating credit, occasion tickets, and journey.
Dentsu Artistic’s movie exhibits Amex members kite browsing, dwelling it up in plush resorts, discovering their inventive aspect, watching sport, and travelling – all set towards the loud, insistent soundtrack, Who’s Gonna be the GOAT? by De Staat.
Maggie Boyle, vice chairman at American Categorical, stated: “We’re excited to convey a brand new strategy and tone to our platinum card advertising. We would like customers to know they will get probably the most out of the issues they love, by means of the entire card’s advantages, and we consider the marketing campaign displays this. So, no matter they need to get out of life the Amex platinum card helps them do this.”
It’s an attention-grabbing marketing campaign, and the soundtrack makes it laborious to disregard.
MAA inventive scale: 6
