Mavrck’s American Lady® Case Examine Wins 2023 MUSE Inventive Award For Branded Content material
Speak about an awards season flex! The MUSE Inventive Awards have launched the winner lists for its first aggressive season of 2023. Hosted by the Worldwide Awards Affiliate (IAA), these competitions obtained over 6,300 entries from artistic and design professionals together with representatives from manufacturers like Coach, Madison Sq. Backyard Leisure, NBCUniversal, and extra.
About Our Win
We’re thrilled to announce {that a} Mavrck case examine highlighting one buyer’s spectacular vacation marketing campaign outcomes has received a MUSE Inventive Award, incomes Silver within the Branded Content material: Influencer Advertising and marketing class. It’s our pleasure to acknowledge American Lady (AG) and its Cultural Celebrations marketing campaign, which was run on Mavrck’s all-in-one influencer advertising platform.
About The Marketing campaign
Pushed by 123 distinctive items of lovely, genuine influencer-generated content material (IGC), the American Lady Cultural Celebrations marketing campaign was designed to have a good time youngsters all around the world with the Really Me™ doll and spotlight vacation customs from these celebrating Hanukkah, Diwali, Christmas, Kwanzaa, and a lot extra. 20 Instagram-based creators helped AG attain international audiences through the 2021 vacation season, attaining 360,000+ impressions, 27,000+ engagements, and a 7.5% engagement price. You may learn the total case examine right here.
About The MUSE Awards
Having a jury composed of {industry} professionals, IAA was profitable in upholding impartiality and imposing industry-relevant evaluation standards. The jury’s position was solely to establish corporations or people whose works showcased excellence and pushed their respective industries ahead, which that they had efficiently completed.
“The industries have gone by means of important modifications by means of the years, but to have these entrants showcase their means to adapt and overcome, it’s definitely stunning and inspiring to our crew in IAA,” Thomas Brandt, spokesperson of IAA elaborated. He continued, “it’s humbling to see the extent of craft displayed within the submitted works. Our most honest commendations exit to these behind stated works and for setting such a excessive normal for excellence for all to comply with.”
We’re devoted to serving to manufacturers obtain nice outcomes with award-winning influencer advertising campaigns. Discover out how one can stage up your influencer advertising packages once you e-book a free demo!
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