Sports activities model ASICS reckons train makes you’re feeling mentally higher too and, as such, it’s means higher for magnificence than most lotions and potions.
So a brand new marketing campaign from London company AGIT8 exhibits some (barely) sweaty women depicted as they’d be in a magnificence marketing campaign.
Gary Raucher, government VP at ASICS, says: “At ASICS, our 5 letters have which means. ASICS is an acronym for the Latin, ‘Anima Sana In Corpore Sano’ or a Sound Thoughts in a Sound Physique. We’ve all the time believed in the advantage of train, not simply on the physique, but additionally on the thoughts. And in right now’s society, we all know the uplifting energy of train is required greater than ever.”
AGIT8 was appointed as a worldwide company accomplice for ASICS in 2021, engaged on seasonal advertising and marketing campaigns and pan-European activations.
MAA inventive scale: 7.
