Head of communications at BrightDrop, Daniel Roberts leads inner and exterior communications on the GM-created startup centered on decarbonizing Earth by means of EVs, software program, and eCarts.
With expertise that spans the federal government, startup, and company sectors, Roberts has gained a wealth of information within the areas of tech, coverage, and disaster public relations. Most notably, his transition from authorities to the personal sector was a problem for him, but it surely contributed to his progress and understanding. It’s been the most important problem he’s overcome in his profession up to now.
We caught up with Roberts to get his tackle the way forward for the communications business.
What e-book, podcast or different media do you advocate to different comms execs?
Roberts: I extremely advocate Good Brevity by Axios founders Mike Allen, Jim VandeHei, and Roy Schwartz. This e-book explains the way to create messaging utilizing brief, concise, and visually interesting textual content and formatting.
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What’s your favourite device you utilize frequently for work?
My go-to device is the Notes app on my iPhone. I take advantage of it to maintain observe of my to-do checklist and take notes for conferences – realizing I’ll all the time have them, whether or not within the workplace, working from dwelling, or on a airplane.
What excites you most about the way forward for communications?
Seeing extra younger professionals perceive their distinctive worth. Regardless of what number of modifications we expertise with social media, information monitoring, and even the metaverse – communications is about having a pulse on tradition and speaking in a method that resonates. Solely folks can try this, not computer systems.
What communications problem retains you up at evening?
Retaining staff conscious of and purchased into our general technique and plan retains me up at evening. Crew members are our largest advocates and may all the time be prime of thoughts when speaking about your group.
What’s the most important problem you’ve overcome in your profession?
Transitioning from authorities to the personal sector. It was a significant problem to decode the terminology and course of variations whereas exhibiting that the technique and fundamentals had been the identical.
What’s the greatest recommendation you’ve ever gotten?
Your confidence is gained and misplaced on a day-to-day foundation, so all the time carry your A-game.
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Comply with her on LinkedIn.
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