Utilizing Stripo allowed Nementio to hurry up the email-building course of and proceed to make use of acquainted ESP for sending emails. Alfredo Reche, proprietor and CEO of Nementio advertising company, shared with us two shopper venture instances the place Stripo helped to cut back electronic mail creation time and obtain cheap response charges considerably.
About Nementio firm
Nementio is a Spanish advertising company primarily based in Valladolid. The corporate focuses on offering providers to companies primarily within the know-how, software program, and B2B providers industries.
Lately, Nementio has specialised in serving to worldwide SaaS corporations enter or enhance their ends in the Spanish-speaking market. The outcomes have been so good that, in some instances, they’ve even taken on the event of campaigns in Spanish but additionally the worldwide advertising technique of those corporations.
The workforce that works on shopper tasks features a technique marketing consultant, a enterprise supervisor, a advertising marketing consultant, a graphic designer, and two copywriters.
Why is electronic mail advertising essential?
E mail advertising is an important a part of the corporate’s providers, each for conducting campaigns and selling content material aimed toward enhancing model loyalty and picture, in addition to sustaining relationships with prospects and potential prospects all through their shopping for course of.
A part of the company’s work is to design these campaigns, ship them out, and analyze the outcomes as a part of the continual enchancment course of of selling actions for every shopper.
How the company builds its work on electronic mail campaigns
The workflow on shoppers’ electronic mail campaigns consists of some components:
- The copywriting workforce creates the e-mail content material for communications and promotions, whereas the advertising consultants design extra transactional content material.
- The graphic designer creates templates and elegance guides; content material creators work with them whereas constructing emails.
- When the e-mail is prepared and agreed upon with the shopper, it’s despatched utilizing the ESP.
Nevertheless, every shopper is totally different, and the company tries to optimize sources as a lot as doable.
Problem 1: Easy methods to construct a selected electronic mail template design with out HTML coding
The company’s new worldwide shopper, Rambox, which develops software program to arrange the digital workspace, requested for a selected electronic mail template that they had beforehand designed.
We work with a number of shoppers utilizing ESP Mautic, an open-source advertising automation software that, whereas fairly highly effective for a lot of of our wants, fell brief concerning electronic mail design. Its editor could possibly be higher and extra versatile, forcing us to work with current templates or code our template, which was difficult to keep up when introducing new sections or parts. Moreover, its choices could possibly be extra diverse.
That is why it wasn’t easy to implement Rambox complicated electronic mail design newsletters in Mautic.
So, the company began in search of an answer that will permit them to design highly effective emails whereas nonetheless utilizing Mautic as an automation software.
Answer
After exploring some choices, they got here throughout Stripo.
The company workforce had by no means used a software particularly designed to edit emails. They’d all the time labored with full instruments like Mailchimp that included their editor.
What satisfied them to strive Stripo:
- integration with Mautic;
- ease of use;
- skill to conduct varied exams;
- versatility to create precisely the emails they wished;
- the worth was fully inexpensive.
“After we tried Stripo out, we discovered it to be very simple to make use of and simply as skilled, if not higher, than different instruments we had used up to now, reminiscent of Mailchimp, with the added benefit of permitting direct export of designs to Mautic, which saved us numerous time and supplied a a lot larger high quality service to our shoppers. We export the designs from Stripo to Mautic, and though we initially encountered some issues with the import, the improbable Stripo help workforce rapidly resolved them for us”.
Alfredo Reche, proprietor and CEO of Nementio advertising company
Right here you possibly can see the instance of the Christmas sale electronic mail marketing campaign for Rambox with the countdown timer that offers good outcomes.
(Supply: E mail by Nementio for Rambox)
And on this instance, they used a video block to point out all alternatives of the product.
(Supply: E mail by Nementio for Rambox)
Problem 2: Easy methods to create emails in 6 languages simply and rapidly
For one more common company shopper, VoIPstudio, a world supplier of cloud VoIP providers, they’ve primarily used additionally Mautic with these design limitations to create emails.
VoIPstudio is a worldwide VoIP providers supplier that serves customers worldwide. They began their enterprise within the UK and expanded regularly worldwide. Now they do numbers in additional than 70 international locations. Thus the necessity to give help in the principle languages and likewise to create a model technique to provide nice content material for all their prospects and leads.
One of many duties with this shopper that took numerous time was creating 6 language variations for every electronic mail. After attempting Stripo to make Rambox emails, we determined to make use of this useful editor for VoIPstudio.
Answer
English is essentially the most used language amongst their customers and the corporate’s work language, so we normally begin with English.
They’ve groups (gross sales and help) that talk all of the goal languages, so that they normally translate or adapt the messages manually for various languages. The company workforce created an electronic mail template within the Stripo editor and adjusted copies in blocks. Then they export every translated electronic mail to Mautic and assign it to the specified phase in Mautic primarily based on the detected language for leads and the declared language for present prospects.
Right here is an instance of an electronic mail e-newsletter for VoIPstudio in English so you possibly can think about how one can put together 6 language variations.
(Supply: E mail by Nementio for VoIPstudio)
Stripo has significantly helped us scale back the time spent on creating newsletters.
“The principle purpose for the discount in time for making ready 6 language variations of emails is related to that in Mautic. Creating every electronic mail is nearly like coding it, so it was an actual ache for us. Additionally, in Mautic, it wasn’t simple to adapt the emails, and just one individual within the firm had sufficient information. Now the entire course of is far simpler with Stripo. Now the workforce can do the duty”.
Alfredo Reche, proprietor and CEO of Nementio advertising company
Vital be aware from the Stripo workforce
Within the Stripo editor, you need to use a built-in translator. Creating or copying emails for every language model and pasting the textual content into containers wastes time.
Due to this fact, we’ve created a built-in translator that means that you can translate emails into all languages without delay in just some clicks, get ready-made translations of newsletters, and instantly export them to the ESP.
For translation, you need to use any of the next strategies:
- independently translate emails utilizing Google Translate;
- join proofreaders — and provides them entry to edit emails (with out entry to your different tasks);
- choose the Supplier Translation possibility — add your content material and let your translators work with the textual content. Then simply obtain this file.
Click on right here to learn to work with the Stripo E mail Translate service.
Case outcomes
Stripo helps the company workforce minimize numerous time on electronic mail manufacturing for these shoppers and get good outcomes for campaigns:
- Within the case of VoIPstudio, the place they need to create newsletters for as much as 6 totally different languages, utilizing Stripo has allowed us to avoid wasting greater than 50% of the time devoted solely to this process.
- And for VoIPstudio, they’ve seen a rise in click-through charges from 5% to 7.5% with the primary electronic mail marketing campaign, which is an effective signal.
- Whereas they do not have comparative knowledge for Rambox, the outcomes of campaigns have been optimistic, significantly with the usage of the countdown timer.
The brightest second in working with Stripo
“We had been actually amazed by the probabilities of integrating with totally different ESPs. Actually, once we clicked the button to export to Mautic, the e-mail was there, good, and able to be despatched”.
Alfredo Reche, proprietor and CEO of Nementio advertising company
Plans and new challenges
The Nementio advertising company has primarily labored with newsletters and campaigns. Nonetheless, within the close to future, additionally they plan to include Stripo designs into transactional emails and different communications. They’re additionally planning to make use of Stripo to create company emails.
Do you need to create memorable emails with minimal effort?
