“So it’s essential spend $50,000 on 10 gadgets within the luxurious attire and equipment class,” Skuba associated, emphasizing that it is a theoretical train and no actual cash is being spent.
The task not solely requires his fresh-faced students to go to luxurious shops to look at the merchandise and its presentation, it additionally serves to make them conscious of the facility and affect that upscale manufacturers have on them as shoppers.
“I’ve had an ongoing examine of 40 college students a 12 months, yearly for eight years, monitoring how they reply to this,” Skuba stated.
“I additionally work out which manufacturers they like,” he added, “and Rimowa was typically talked about.”
That’s, little doubt, excellent news for Rimowa—particularly as a result of the 125-year-old baggage model (maker of aluminum spinners that begin at $1,425) isn’t a family title the best way that Gucci, Chanel or Louis Vuitton are.
And earlier than lengthy, it is likely to be excellent news for the scholars, too. The upscale model is testing a program that sells classic, refurbished Rimowa instances at a fraction of the total retail worth, bringing an in any other case aspirational journey product just a bit bit nearer to the undergraduate price range.
They’re not dents, they’re recollections
Although it might be one of many much less conspicuous manufacturers within the secure of Moët Hennessy Louis Vuitton (the French luxurious colossus bought an 80% stake in 2016), Rimowa has nonetheless been turning up within the information recently. In the summertime of 2022, it turned the primary LVMH model to introduce a lifetime assure. (It covers “all practical elements of the suitcases,” not beauty injury, however we’ll get to that.)
