7 is a fortunate quantity.
There’s 7 colours within the rainbow. 7 wonders of the traditional world. 7 notes in a musical scale. 7 seas, 7 continents, and seven days in per week. Even the periodic desk of components is organized into 7 rows.
That’s why we’re celebrating one among Twilio SendGrid’s best e mail milestones but: 7 trillion processed emails. What’s loopy to consider is that we processed 5 trillion emails simply final 12 months and 3 trillion in 2020. Meaning we’re processing extra emails every year and we solely count on these numbers to develop with time.
Processing 7 trillion emails is not any straightforward feat. It takes a workforce of better than 7 to hit report processing occasions for the likes of Shopify and Glassdoor. In honor of hitting fortunate quantity 7, listed here are 7 methods our clients iterated and maximized their e mail output, thus pushing SendGrid to 7 trillion processed emails.
High 7 e mail priorities for peak efficiency
Let’s check out the highest priorities for e mail program efficiency.
1. Deliverability is all the pieces
This milestone wouldn’t have been doable with out the purchasers who constructed their e mail applications with us. Utilizing SendGrid’s deliverability-first infrastructure, Klaviyo sends 10 billion emails monthly on behalf of its clients. SendGrid can deal with 15,000 e mail transactions per second, with a mean e mail supply pace of 1.9 seconds. Klaviyo can have peace of thoughts figuring out they’ll reliably help their clients’ e mail wants with SendGrid.
Shopify receives mixture occasion information from SendGrid because of key options like ISP monitoring, occasion webhooks, and knowledgeable providers. Shopify receives mixture occasion information from SendGrid webhooks and the Courier platform, their inner mail service, then customizes a key e mail statistics record for service provider dashboards, permitting them to remain on prime of their deliverability charges and resolve points as they come up. Shopify companions with SendGrid’s Knowledgeable Providers workforce to sharpen its e mail deliverability technique. Their in-house workforce of e mail specialists leverages this partnership with inner instruments to seamlessly onboard retailers and provide deliverability experience.
2. Scaling up and up
Development is inconceivable with out scalability. SendGrid’s highly effective infrastructure processes 134 billion emails monthly on common. Companies belief SendGrid to supply an infrastructure that may evolve with their enterprise wants. SendGrid offers a wide range of purposes that seamlessly combine, thus saving time and strategically planning forward for prime quantity e mail sending because the enterprise scales. We’re trusted by lead senders like Uber, Airbnb, and Spotify to suit scalability and reliability wants.
3. Electronic mail safety is model safety
Prospects can maintain a peace of thoughts with a trusted companion. Twilio SendGrid solves troublesome e mail authentication, information safety, and mail supply issues, so you’ll be able to deal with nice content material with out worrying about privateness and safety points. With our partnership with DMARC, BIMI (Vailmail), skilled providers, and e mail certifications and insurance policies, clients can simply shield their model status and enhance deliverability within the course of.
4. Adapt like a professional
As buyer bases develop, so does e mail quantity. Over the previous eight years, Glassdoor’s e mail program has grown tremendously due to market modifications and shifting enterprise priorities. Within the earlier three years alone, Glassdoor’s e mail quantity tripled (angel quantity 3 is related to development in any case…) because the worldwide chief of job and firm insights delivered extremely personalised e mail suggestions, like job alerts and interview suggestions, to recipients’ inboxes.
We will’t direct the wind, however we will alter the sails, which is precisely what Glassdoor did with updates to safe onboarding and sender status scores. Superior algorithms and methods are repeatedly evaluating sender efficiency based mostly on how recipients work together together with your e mail and mailbox supplier suggestions. Understanding and implementing suggestions is essential to adapting your e mail program to satisfy ever altering e mail requirements.
“Deliverability is extra of an artwork than a science—the panorama is consistently altering,” defined Nonso Maduka, Director of Product Administration at Glassdoor. “We’re much more assured figuring out we now have somebody in our nook at the vanguard of what’s occurring within the deliverability house. SendGrid is an extension of our workforce—their deliverability perception lets us deal with delivering nice content material and expertise to our customers. ” Thanks, Nonso!
5. We’re nothing if not dependable
Our clients select us as a result of we’re dependable.
SendGrid processed over 50 billion emails all through the week of November 21 to November 28 for Black Friday and Cyber Monday in 2022. SendGrid’s sending quantity grew 30% and 26% YoY respectively for the most popular annual retail holidays. Furthermore, we processed 4.2 million emails per minute throughout peak hours—the time when our clients wanted us to attach them to their clients essentially the most.
6. Flex with our e mail integrations
SendGrid offers a number of API integrations that enable clients to be versatile with how they create their e mail applications and integrations.
As a number one commerce platform, Shopify simplified the service provider’s e mail expertise from starting to finish with our API integrations. A protracted requested function from retailers, SendGrid’s DomainKeys Recognized Mail (DKIM) signing will get store homeowners up and working sooner after they buy domains by way of Shopify. Moreover, on the scale and frequency Shopify provides IPs, SendGrid’s IP pool administration has streamlined the IP warmup course of, defending retailers’ sending reputations for his or her most vital emails.
With the deal with hyper personalization and help, SendGrid permits clients to customise our RESTful APIs for intuitive formatting with validation upfront, and simple SMTP relay to create your particular person e mail integration and standardized e mail sending.
7. Electronic mail advertising and marketing is resilient
Regardless of troublesome financial situations and an never-ending chain of main world occasions, SendGrid skilled excessive resilience from its clients. We noticed distinctive development in emails despatched in comparison with 2021, with a rise in e mail quantity wherever from 10% to 22% YoY for a lot of purchasers.
We noticed a peak of roughly 620,000 emails despatched per minute from one buyer, and lots of others with 2 second end-to-end occasions and 99% deliverability charges. In actual fact, our largest e mail buyer despatched 2.8 billion emails on Black Friday and a pair of.4 billion emails on Cyber Monday final 12 months. That’s a 62% improve in emails delivered in 2022.
Within the face of uncertainty, one factor nonetheless rings true: e mail shouldn’t be going wherever.
Fortunate quantity 7
You understand how slot machines have 777 to represent hitting the jackpot? Nicely, we positively hit the jackpot with our great purchasers. You’re those delivering the vital messages, we’re simply right here to assist facilitate the journey.
Whether or not you’re a present buyer or newly on the lookout for methods to scale your e mail program, Twilio SendGrid is right here to assist. With knowledgeable workforce of e mail consultants, a mess of e mail API integrations, and world-class infrastructure, we may help you attain your clients successfully. Attain out to our Knowledgeable Providers workforce right this moment or take a look at our 2023 Electronic mail Deliverability Information for extra suggestions, information, and tendencies.
