Dentsu will not be standing nonetheless. Recent from folding all its artistic businesses into Dentsu Artistic, it has employed Rob Chalmers, who has been CXO at Engine Artistic since 2019, as its personal CXO.
Chalmers left Engine in April, three months earlier than proprietor Subsequent 15 merged the company with ODD and relaunched it as House337. He joins his former boss, Ete Davies, who jumped ship in January and joined Dentsu as COO in March.
At Dentsu, Chalmers will oversee a sizeable buyer expertise workforce of 90 (out of 400 in whole), constructed out of the previous Isobar and Whitespace company groups. He’ll report back to James Morris, the CEO of Dentsu Artistic EMEA & UK. Shoppers embody Clarins, Shiseido, Asahi, Go to Scotland and the Royal Academy of Music.
Chalmers mentioned: “I’m an enormous believer in what Dentsu Artistic is constructing. Every part I’ve achieved has concerned constructing new artistic capabilities to assist manufacturers remedy their subsequent huge downside by expertise. To have that mirrored not solely within the company’s ambition for contemporary creativity, however in its current capabilities, numerous folks and views is even higher.”
Morris mentioned: “Rob is an distinctive artistic entrepreneur who thinks by services and products to think about new issues. As a community designed for immediately and what comes subsequent, there isn’t any higher expertise to steer our Expertise apply, create new markets and alternatives for our shoppers, driving measurable enterprise development and buyer worth.”