Desperados, the Heineken beer model, has launched a world marketing campaign that showcases celebration company experimenting with trend and music.
“Pour some uncommon in your typical”, by We Are Pi, goals to encourage folks to attempt new issues.
The movie opens with a neighbour arriving at a home celebration trying as if she goes to complain concerning the noise. Nonetheless, she asks for the music to be turned up and steps into the home to witness celebration company celebrating their creativity by sporting inflatable clothes in conjunction with the swimming pool, or having an arm that may pop open a bottle of Desperados.
The marketing campaign was created by Victor Morón, Ankita Tobit, Jose Hernandez and Pierre Gilles, and directed by Freddie Powell by Drool.
It’ll run throughout TV, on-line and out-of-home channels. There may also be an experiential component to it, particulars of which will likely be launched at a later date.
Rutger van der Stegen, world advertising supervisor at Desperados, advised Marketing campaign that the model is “all the time looking for methods of unleashing creativity”.
He mentioned: “This yr’s marketing campaign absolutely encapsulates the mindset of our customers who need to enterprise into the surprising however it takes them a little bit of daring to take action. Based mostly on that perception, we requested We Are Pi to create a marketing campaign that will rejoice the people who find themselves attempting new issues.
“We consider that if we present this to our customers, then we are able to additionally encourage them to do the identical, in order that they really feel the liberty to begin experimenting and unleashing their artistic facet and letting go of their internal inhibitions that may generally block folks from attempting new issues.”
Rick Chant, govt artistic director at We Are Pi, added that the company needed to make sure the advert was “strolling the stroll” by way of being uncommon.
He mentioned: “We needed so as to add one thing uncommon within the spot itself so we hid a beer bottle inside the movie, impressed by a number of the stuff you’d see on The Simpsons. We’re going to make use of social media to encourage folks to search for the hidden beer for the chance to win surprising competition experiences.”
