Unattainable Meals CEO Peter McGuinness introduced in Leslie Sims as chief advertising and artistic officer in 2022 after roles within the company and consultancy area.
Now, in her first podcast since beginning at Unattainable, Sims discusses how she’s infusing the corporate’s advertising with attention-grabbing creativity to vary individuals’s minds about meat options.
In its newest marketing campaign, the model partnered with Deloitte Digital to create buzz round capturing your carbon footprint. “It’s an awesome day for us to rejoice as a result of we will authentically say our whole existence is for the planet,” Sims mentioned.
Take heed to this episode to listen to extra about Unattainable’s newest marketing campaign, Sims’ new position, and why creativity is the enterprise technique to drive outcomes.
Stream the brand new episode under and subscribe on Apple Podcasts or discover it on Spotify.
