Are you on the lookout for one of the best eCommerce electronic mail examples? You’ve come to the best place!
E mail advertising and marketing has a median ROI of 122%. It constantly and overwhelmingly beats different advertising and marketing codecs like social media and paid search. To place that in perspective, that is greater than 4 instances greater than any of these different advertising and marketing codecs.
Is anybody on the market questioning if electronic mail advertising and marketing is useless? It clearly isn’t.
For those who’re not utilizing electronic mail on your eCommerce enterprise, you’re leaving cash on the desk.
On this weblog, we’ll dive into among the greatest eCommerce electronic mail examples to encourage you and allow you to take your electronic mail advertising and marketing sport to the subsequent stage. As a bonus, we will even share greatest practices for writing electronic mail copy for eCommerce websites.
eCommerce E mail Examples
There are a number of wonderful the explanation why it’s best to attain out to shoppers. eCommerce electronic mail advertising and marketing communication tends to fall into one among 4 classes:
- Welcome emails
- Promotional/Supply emails
- Cart abandonment emails
- Transactional emails
Let’s take a look at some eCommerce electronic mail examples of every kind.
Welcome Emails
Welcome emails have the very best open fee of any emails you ship to subscribers. The open fee for welcome emails is an astounding 60%.
They’re additionally sometimes fairly quick: 65% of welcome emails are 50-150 phrases lengthy.
For such a brief size, welcome emails pack fairly a punch. Emails despatched as a part of the consumer onboarding course of might help to spice up app retention by 71%.
Listed below are some eCommerce welcome electronic mail examples to start out constructing that necessary relationship together with your new subscribers instantly.
Warby Parker Welcome E mail
Warby Parker’s welcome electronic mail is straightforward, clear, and straightforward on the eyes, with numerous white area. They’re additionally tremendous enjoyable and fashionable.
Subscribers are given a subtle-yet-effective name to motion immediately with “SHOP NOW” textual content in a contrasting coloration.
There’s even an animated graphic.
This sort of messaging and use of high-energy animations is true to Warby Parker’s branding and their mission to make searching for glasses easy, simple, and enjoyable.
Key takeaway: White area is a superb factor. Enhance your padding to create a contemporary and easy-to-view electronic mail. Additionally, a number of issues add a little bit of enjoyable, like a well-placed GIF.
Some electronic mail applications, like Outlook, ignore set padding and margins round pictures. To just be sure you get to maintain your beautiful white area you need to use a picture enhancing program so as to add a border round your picture that’s the identical coloration as your marketing campaign background. Then you possibly can add the picture to your marketing campaign together with your white area in-built.
A number of picture enhancing applications vary in worth from free (like GIMP) to PhotoShop. A number of us at OptinMonster use Affinity to edit our pictures.
Patagonia Welcome E mail
Patagonia’s welcome instantly punches you within the intestine with a surprising picture of a “typical Patagonia buyer.” This might be you, and Patagonia will help you each step of the best way. In any case, you’re now “household.”
To generate extra gross sales, Patagonia ought to add a transparent name to motion that takes subscribers to their on-line retailer.
Key takeaway: Your imagery and wording ought to be on model. Additionally, when utilizing textual content and pictures in a side-by-side format, make it possible for the format is responsive so it routinely modifications to a single column on cell units.
The mostly used electronic mail advertising and marketing companies, together with MailChimp, ConvertKit, Fixed Contact, and the like, may have easy-to-use instruments to maintain your emails responsive. Simply you should definitely ship out check emails so you may make last tweaks earlier than going reside.
West Elm Welcome E mail
With a coupon code proper on the prime, beautiful images, and a clickable menu, West Elm nails their welcome electronic mail. They know their market, and it exhibits.
The wording of their name to motion is heat and acquainted and conjures up a way of belief and luxury. If you wish to be “cozy,” West Elm can get you there.
Key takeaway: Clear navigation, a picture that speaks to your market, and a coupon code go an extended strategy to eradicating boundaries to on-line procuring.
For those who’re beginning to construct gross sales, you won’t have the ability to provide reductions to everybody, however there’s most likely one thing else that matches together with your model you could put up as an incentive.
Take a look at our record of lead magnets to get some concepts.
A fantastic welcome electronic mail contains most, if not all, of those six parts:
- A “thanks” to your new subscriber or buyer
- The lead magnet or no matter incentive was promised in alternate for subscribing (coupons are widespread)
- Details about what the subscriber can anticipate out of your emails
- An introduction to your organization
- Directions for whitelisting you
- Contact info and hyperlinks to social channels
Subsequent cease, promotional emails.
Promotional Emails
Providing subscribers one thing of worth is an effective way to get and preserve their consideration, endear them to your model, and generate gross sales. And it really works.
A research by VWO discovered that 72% of Millennial consumers reply to retargeting campaigns that provide reductions.
After all, you could determine a steadiness that works for what you are promoting. Providing reductions and promotions on a regular basis might negatively affect your backside line if you have already got skinny margins.
If so for you, you possibly can focus most of your promotional emails on prospects or clients already partaking together with your campaigns.
You may also provide extra worth with out reductions by together with unique content material like electronic mail newsletters, webinars, white papers, templates, and many others.
Involved in sending promotional emails that have interaction and encourage your subscribers? Right here is a superb instance.
REI Promotional E mail
REI likes to let you realize about their gross sales. For those who’re an REI member, you additionally get particular promotional emails providing better reductions and coupons.
The picture with a easy textual content overlay may be very efficient right here. The textual content is unobtrusive, even fading into the background in some locations. The decision to motion is muted in comparison with the star of the present: the coupon code.
REI additionally sends promotional emails that comprise a calendar of occasions out of your native REI. These emails are quite simple and let clients know that REI doesn’t simply wish to promote them stuff; it desires to show them stuff.
Key takeaway: You don’t at all times have to incorporate reductions in your promotional emails. Issues like occasions and high quality content material add worth on your subscribers too.
Cart Abandonment Emails
Do you know that a median of 69% of consumers abandon their carts, costing eCommerce companies an estimated $260 billion in misplaced income?
The excellent news is that there are methods to cut back procuring cart abandonment. One of many best methods is to remind consumers that there’s one thing of their cart with an deserted cart electronic mail.
Deserted cart emails are efficient. In response to Salesforce knowledge, 60% of consumers returned to buy inside 24 hours of receiving personalised emails after abandoning their procuring carts.
Not solely that, however ¾ of people that abandon their carts normally plan to return again. For those who’re not sending deserted cart emails, you’re leaving cash on the desk.
Glossier Deserted Cart E mail
Glossier instantly tells consumers that this electronic mail is routinely despatched as a result of they left issues of their cart. It’s a humorous and refreshingly trustworthy strategy that performs effectively with web shoppers.
We’d counsel that Glossier do some testing to see in the event that they get higher outcomes by together with a picture of the merchandise within the cart. Except for that, the e-mail is on-brand, eye-catching, and to the purpose.
Birchbox Deserted Cart E mail
We like this deserted cart electronic mail from Birchbox. They hit on one of many necessary causes {that a} buyer abandons gadgets of their cart: they simply realized they don’t need the merchandise in there.
Birchbox exhibits the patron the gadgets of their cart and features a advice for a distinct, associated product.
Teefury Deserted Cart E mail
Teefury does a wonderful job of utilizing their distinctive model voice. The CTA “Seize Your Baggins” speaks to a lot of their consumers and is simply actually enjoyable.
On the backside of the extremely entertaining electronic mail, Teefury doesn’t point out the deserted cart once more. As a substitute, they offer consumers the choice to “see what else is new.” Like Birchbox, Teefury understands that typically people simply change their minds.
Google Retailer Deserted Cart E mail
Lots is occurring on this superbly easy deserted cart electronic mail from Google Retailer.
For starters, Google Retailer highlights free delivery on all orders on the prime of the e-mail. Free delivery removes a standard barrier to on-line procuring.
Subsequent, they create a way of urgency with the copy “going, going, (nearly) gone.” Together with the “heads up” beneath modifications the tone of the urgency from a scare tactic to a pal who desires to be sure you don’t miss out on one thing you need.
After that, they simply transfer on. It is a delicate nod to the urgency that they’ve created.
Key takeaway: Cart abandonment emails are a should. They are often enjoyable and lighthearted or understated and pressing, however you should be sending them.
Right here’s a step-by-step information exhibiting tips on how to create a cart abandonment marketing campaign with OptinMonster.
Transactional Emails
Transactional emails are computerized emails despatched in response to a particular set off. Order and delivery confirmations, account creation, and billing emails are all thought-about transactional emails.
There are a number of extra kinds of transactional emails, however let’s deal with a few post-purchase electronic mail examples.
These emails can serve a number of totally different functions, like constructing pleasure for the product or inviting consumers to inform pals about their buy.
Greenback Shave Membership Order Affirmation
Greenback Shave Membership’s order affirmation electronic mail is tame and no-nonsense in comparison with their quirky web site. They welcome the patron to the “membership” and recap the order.
After that, they’re incentivized to share Greenback Shave Membership with a pal.
They end off the e-mail with extra enterprise info.
This electronic mail from Greenback Shave Membership checks all of the containers of an impressive order affirmation electronic mail. It’s eye-catching and informative and reminds clients you could be enjoyable {and professional}.
Zulily Order Affirmation E mail
Zulily’s order affirmation is gentle and brilliant. Once more we see the “invite a pal” incentive. Along with that, Zulily provides free delivery till midnight the night time of the e-mail. This encourages consumers to revisit Zulily and store after confirming their latest order.
Key takeaway: Don’t ignore transactional emails. They provide one other alternative to have interaction together with your clients and construct model loyalty.
Take a while to plan out a transactionally triggered drip marketing campaign utilizing an electronic mail advertising and marketing automation instrument, and see our information on getting began with eCommerce electronic mail advertising and marketing automation.
Finest Practices for Writing E mail Copy for eCommerce Websites
To make sure that your eCommerce emails are efficient, observe these greatest practices:
Write attention-grabbing topic strains: The topic line is the very first thing your buyer sees after they obtain your electronic mail. Subsequently, it’s essential to make it possible for your topic line is attention-grabbing and compelling. Use action-oriented language and preserve it quick and to the purpose. A great topic line can improve the open fee of your electronic mail.
Personalize your emails: Personalizing your emails by addressing your buyer by their title can considerably affect the success of your electronic mail campaigns. Customized emails have greater open and click-through charges than generic emails. You may also use your buyer’s buy historical past and shopping conduct to personalize your electronic mail content material and provides.
Use clear and concise language: Preserve your electronic mail copy clear and concise. Make sure that your message is simple to know, and keep away from utilizing trade jargon or technical phrases. Use quick sentences and paragraphs and deal with the advantages of your merchandise.
Embody robust CTAs: A robust call-to-action (CTA) can encourage your buyer to take motion and full the specified motion, akin to making a purchase order or signing up for a e-newsletter. Make sure that your CTA is evident, seen, and compelling. Use action-oriented language and keep away from generic phrases like “click on right here.”
A/B Take a look at: Testing your electronic mail campaigns might help you enhance the efficiency of your emails. Take a look at totally different topic strains, electronic mail copy, pictures, and CTAs to find out what works greatest on your viewers. Analyze the outcomes of your electronic mail campaigns and make modifications accordingly. A/B testing could be an effective way to resolve which electronic mail copy works greatest on your viewers.
That’s it! Now you perceive tips on how to write electronic mail copy for eCommerce websites for creating efficient and interesting emails that generate extra gross sales.
Nonetheless, even one of the best electronic mail copy doesn’t assist for those who don’t have any electronic mail addresses in your record.
The larger your record, the extra gross sales you’ll generate with these emails.
Take the City Southern case research for example. City Southern began with out an electronic mail advertising and marketing technique to talk of. After utilizing OptinMonster to develop their electronic mail record, they elevated gross sales by 400%!
What’s cool about City Southern’s success is that any enterprise can do the identical with a robust electronic mail advertising and marketing marketing campaign and nice content material.
By bettering their weblog content material, City Southern elevated their website visitors. Then, they took benefit of the elevated website visitors to develop their electronic mail record by including a single lightbox optin to their website.
You learn that proper. Higher content material and a single lightbox optin result in a 400% improve in gross sales. Let’s check out the optin that acquired this ball rolling.
Easy.
They observe up with an on-brand success message, delivering the promised coupon code and directing subscribers to substantiate their subscriptions.
Requiring a double optin ensures everybody registering on your record desires to obtain your emails. Along with rising gross sales by 400%, City Southern grew their electronic mail subscriptions by 2150% and added 8600 subscribers to their electronic mail record. All through the use of a single lightbox optin from OptinMonster.
Fast Tip: Listed below are step-by-step directions to construct your individual lightbox optin with OptinMonster!
Printed by Farjad Taheer
Farjad Taheer is an expert content material marketer, a foodie, and a soccer (learn Liverpool) fan. When off-screen, you’ll possible discover Farjad within the health club, spending time with household, or hanging out together with his pals.
