On this episode, Kris Jones joins me to speak about learn how to use storytelling to write down your web site homepage.
Kris Jones is a StoryBrand information & Founding father of Crimson Door Designs. Mentored by the Writer of Constructing a StoryBrand – Donald Miller himself & with over 20 years of expertise and shoppers like Nike & Adidas underneath her belt, she is extraordinarily captivated with serving to feminine small enterprise house owners & service suppliers get web site copy that sells to allow them to multiply their income and deal with what they do greatest.
Kris has been capable of obtain unbelievable transformations for her shoppers, together with: elevated income by 300%, record-breaking lead calls and shoppers booked, scaling from 30k months to 300k months, and charging 6x extra for a similar service. Kris believes that writing copy on your personal enterprise doesn’t should really feel like torture. In actual fact, as soon as you know the way to inform a compelling story, it could actually really be quick, straightforward and enjoyable.
We dive into the StoryBrand Framework, a well-liked strategy that Kris has used to make clear messaging and join with goal prospects for her shoppers. Kris will share her insights on discovering the proper phrases, structuring your copy, and creating a transparent name to motion.
We’ll additionally focus on learn how to use vivid language and paint an image on your viewers to assist them really perceive the transformation your services or products can present. Plus, Kris will share a easy course of you’ll be able to observe to deal with this essential activity. Whether or not you’re a enterprise proprietor, marketer, or simply somebody within the energy of storytelling, you received’t wish to miss this episode with Kris Jones.
We discuss:
- [0:00] Intro
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[2:10] How storytelling pertains to web site copy
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[3:20] The StoryBrand Framework
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[6:25] How one can discover the proper phrases to make use of in your copy
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[8:15] What to arrange after your foremost textual content
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[13:35] Portray an image round your phrases
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[14:50] How one can zoom in on the transformation you present
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[23:50] Having a transparent name to motion
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[24:55] How one can really get your web site copy achieved
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[30:30] One strategy to implement what you’ve realized in the present day
Join with Kris right here:
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