Inspire Your Workforce and Lead by Instance in a Interval of Disaster with Ben Dietz

Ben Dietz is the overall supervisor of Mintel, a number one knowledge and analytics firm. The corporate operates throughout North and South America, Europe, Africa, the Center East, and Asia-Pacific.

On this episode of Gross sales Hacker, Ben recapitulates his first days within the firm, the corporate’s core companies, the challenges they confronted in the course of the pandemic and are dealing with now, given the recession and different world occasions. Ben and host Sam Jacobs speak concerning the significance of belief and assist in a disaster, each internally and externally. Ben discusses how one can be a practical but motivational chief and the way giving and asking for suggestions is crucial for a supervisor to maneuver his group and operations ahead.

Visitor-at-a-Look

💡 Identify: Ben Dietz

💡 What he does: Ben is the overall supervisor of Mintel.

💡 Firm: Mintel

💡 Noteworthy: Ben started his profession in logistics and provide chain with ConAgra Meals, then moved into provide chain consulting, and ultimately pivoted to gross sales when he joined Mintel. He has held seven totally different roles throughout two continents by way of his 14 years at Mintel, throughout which Mintel has tripled in measurement.

💡 The place to search out Ben: LinkedIn

Key Insights

⚡Enterprise improvement at its core is listening to clients and giving them what they want.

And the beauty of enterprise, as Ben explains, is its common nature. Once you work in an organization comparable to Mintel that operates throughout numerous continents, you come throughout totally different nationalities and languages, however that variety is an influence, not a barrier. ”For me, being in Europe gave me a heavy increase of confidence as a result of even when you’re talking a special language with them, in case you have an answer serving to construct their enterprise and serving to construct their private model, you’re onto one thing.”

⚡Shifting up the profession ladder requires openness to taking dangers.

Though Ben attributes his skilled success to luck, his dedication confirms that luck occurs when preparation meets alternatives. ”I’ve at all times been vocal to the board and our homeowners that no matter essentially the most troublesome problem we as a corporation have at that second, I would like it.” However, he additionally says that his expertise and abilities have been typically not sufficient. Due to this fact, he believes enterprise development depends upon the willingness to hunt assist and recommendation. ”Have a way verify, ‘Okay. What I’m doing, is it working?’ Share that willingly with others, but in addition be searching for recommendation from what different organizations are doing. That has been immensely helpful.”

⚡Availability and proactivity result in long-term enterprise partnerships.

Shopper/buyer preferences might change, however one factor stays the identical, and that’s that they wish to know you might be there every time they want you. ”We’ve seen when you might have quick response occasions to clients which have questions or while you don’t, and also you’re being proactive, the outcomes from a retention standpoint, after which the expansion on high, they arrive.”

Episode Highlights

Mintel’s Scope of Providers

”Take into consideration any model that you just work together with any day — meals, drink, magnificence, or some type of expertise. Any of these consumer-facing manufacturers companion with us to know the developments driving client habits, which in the end drive client demand in order that they’ll be taught and perceive what services and products they wish to innovate.

After which, on the again of these improvements, how do they wish to message these merchandise on the opposite facet? […] So we assist manufacturers perceive the place’s the market at this time and what they need to be doing about it from their innovation standpoint.”

Belief Is Vital in Occasions of Uncertainty

”I deal with it every day to verify I’ve that belief amongst at the least my administration group, which in fact, can then cascade. So that they’re proper now conserving me trustworthy on what the temperature of the group is. And proper now, it’s heavy adversity.

I’m attempting to take away some other distraction or potential undertaking we had that we have been going to take a look at launching or pushing the groups, going by way of totally different coaching; it’s all arms on deck in the meanwhile.

We’ve got weathered these storms a number of occasions prior to now. So, in the meanwhile, what I’m attempting to do from a motivation standpoint will not be essentially engaged on the enterprise as a lot as it is vitally a lot within the enterprise and with the groups; so there’s a way of camaraderie, and we’re all working by way of it.”

By no means Cease In search of Methods to Assist Your Clients

”We’ve obtained 1000’s and 1000’s of those who we may be supporting. We all know the place we greatest win. We will simply see which accounts are doubtlessly extra in danger than others. So if the rest, starting out and serving to our clients as a result of they’re nervous [is always going on].

Two days in the past, I joined a name the place it was going to be a optimistic dialog. The evening earlier than, that firm laid off 1200 of us. So the dialog, in fact, adjusted fairly a bit. However we nonetheless approached the decision, ‘Okay. How are you doing?’ After which, ’How can we be supporting you and your private model in the meanwhile, but in addition then supporting the broader enterprise?’”