E mail advertising has been a preferred Web advertising technique for a few years and continues to be broadly used right this moment. 4 billion folks use electronic mail and 306 billion emails are despatched and obtained every day. As a marketer, you’ll be able to leverage this energy and attain to enhance communication together with your viewers, generate gross sales and domesticate buyer loyalty.
Nevertheless, the growing variety of emails a buyer receives day by day makes it practically unattainable to catch their consideration. Moreover, clients’ preferences and wishes have advanced, they usually count on extra interactive and interesting content material from manufacturers. Therefore, it will be smart to ship a customized, interesting, and worthwhile electronic mail expertise that captures buyer consideration and drives engagement.
That can assist you obtain this, right here’s introducing our new feature- AMP for Emails.
Introducing AMP Emails by WebEngage
AMP for electronic mail lets you serve a variety of interactive and dynamic electronic mail content material, together with carousels, accordions, buy buttons, and different call-to-actions, with out opening a further tab to go to an internet site. Prospects can now take pleasure in a seamless, website-like expertise inside emails with out navigating away from their inboxes!
They’re additionally designed to extend buyer engagement and shorten the funnel. As an example, you’ll be able to embed product suggestions as a carousel and permit clients to edit their order particulars. This contains including or eradicating merchandise from the cart, updating the amount, and extra.
Nevertheless, to make sure a seamless inbox expertise, creating an HTML fallback together with the AMP electronic mail model is critical. Why? As a result of whenever you add dynamic components, resembling photographs, movies, and so forth., to the e-mail, it’s essential to arrange the fallback model. That is to make sure that these customers who can’t view the AMP model resulting from restricted performance on the service supplier’s finish can have a constructive electronic mail expertise too.
Why use AMP for Emails?
From RSVPing for occasions and confirming appointments to creating purchases and sending suggestions, AMP emails assist create a seamless electronic mail expertise for all recipients. Whether or not you’re simply getting began or in search of further inspiration to experiment with AMP emails, listed here are some methods you’ll be able to leverage their energy:
1. Create a wealthy inbox expertise:
No clickthroughs, no touchdown pages, and no redirections required. Whenever you ship AMP emails, all clients must do is click on, faucet, swipe, or watch electronic mail content material to entry related info. You’ll be able to rework recipient inboxes that beforehand held static read-only emails into dynamic, interactive electronic mail experiences.
2. Enhance person engagement ranges:
With AMP emails, you’ll be able to embed interactive components, resembling picture carousels, kinds, quizzes, and so forth., that present a extra interactive expertise for the reader. This content material can also be visually interesting and actionable, which tempts the reader to have interaction with it, finally resulting in increased engagement and conversion charges.
3. Scale back extreme communications:
Consolidate info in AMP emails via components like carousels, accordions, and so forth. This fashion, you’ll be able to share numerous particulars in a compact method and deal with the necessity to ship extreme communications to share such info with clients.
4. Collect buyer suggestions:
AMP emails will let you acquire information and insights on how your electronic mail campaigns carry out straight from the recipients of such emails. By embedding suggestions kinds and surveys in your campaigns, you’ll be able to collect complete info and optimize your campaigns to attain higher outcomes.
5. Make sure the safety and privateness of customers:
Utilizing third-party non-AMP options can usually trigger critical information breaches, impacting clients’ safety and expertise. Since AMP emails don’t enable third-party ads, you’ll be able to keep elevated safety and defend person information from breaches.
Methods to leverage AMP for emails
Listed here are some industry-wise AMP electronic mail methods to encourage you and provide help to drive conversions:
- Enable customers the pliability to checkout quicker
Present correct info to clients about stock and pricing throughout the electronic mail to shorten the advertising and gross sales funnel. This enables clients to straight add their deal with, add or subtract a product from the cart, opt-in to get notified for gross sales, and extra, with out navigating to the web site.
- Compactly convey related journey suggestions
Use AMP emails to embed carousels that share related info on lodge listings, journey packages, particular affords, and extra in a consolidated method. Because of this, customers can effortlessly visualize particulars, take pleasure in an enticing electronic mail expertise and make selections with out exiting their inboxes.
- Gauge your viewers’s content material consumption habits
Run multi-question electronic mail surveys to know your viewers and their content material preferences, resembling what style they like, how a lot time they spend in your platform, and so forth. You’ll be able to then ship customized recommendations to assist them discover reveals and films which may curiosity them.
- Make monetary training an fulfilling expertise
Studying about monetary merchandise and funding avenues will be tedious, however AMP for electronic mail helps make it an enticing buyer expertise. You’ll be able to share volumes of content material concisely in collapsible sections by embedding accordions within the electronic mail. By doing this, you’ll be able to make sure the buyer stays engaged in studying all of the completely different sections of content material in addition to handle the quantity of content material.
- Leverage interactive calendars to ship webinar reminders.
Embedding an interactive calendar in your emails permits clients to dam their calendars to your webinar to make sure they don’t miss out. Doing so will present automated reminders and alerts to your clients, eliminating repetitive check-ins and electronic mail updates.
Methods to leverage AMP for emails
After studying concerning the many advantages of AMP electronic mail, right here’s find out how to begin creating them with WebEngage in only a few steps:
Step 1: Add AMP and Fallback Content material
When creating an electronic mail marketing campaign, add content material for AMP in AMP HTML format and Fallback in Wealthy Textual content or Uncooked HTML within the Message tab.
Step 2: Validate your AMP for E mail Markup
It’s essential to ship a sound AMP HTML; in any other case, the fallback electronic mail will likely be despatched to the consumer.
Step 3: Preview your E mail
Test uncooked and/or person previews of your emails for AMP and Fallback content material. You’ll be able to check your interactive components inside these previews as properly.
Step 4: Full the Ultimate Steps
As soon as you’re happy with the marketing campaign preview, add conversion monitoring and check the marketing campaign. Lastly, evaluation the marketing campaign particulars and launch it.
Please observe: This characteristic is at the moment entry managed. Attain out to your CSM or contact us at product@webengage.com to get entry.
Wrapping up
E mail advertising is a cheap approach to develop your attain and join together with your viewers. Study extra about it in our weblog. AMP emails take electronic mail advertising a step additional and might revolutionize companies’ electronic mail communications. They supply a extra interactive and interesting person expertise whereas simplifying the person journey.
Thrilling, proper? Then what are you ready for?!
We hope you check out this characteristic and share your suggestions. Should you want extra help, get in contact together with your Buyer Success Supervisor or attain out to product@webengage.com to get began.
