If you realize Rock Content material, you’re in all probability conscious that we’re an actual beast in the case of content material creation, no false modesty.
We have now blogs in English, Portuguese, and Spanish that surpass 8 million month-to-month periods.
And what’s the key behind that?
First, as entrepreneurs at Rock Content material, we’re lucky to be selling a top-notch content material advertising and marketing firm with distinctive instruments and sources.
That makes scaling high-quality content material and specializing in natural development loads simpler.
So, on this weblog submit, I cannot focus on search engine marketing suggestions and strategies. I’ll present an in-depth clarification of our operations and the way we create content material at scale, mixing search engine marketing content material, model journalism, inside, and outsourced content material.
Our content material group construction
We work with a lean construction that consists of principally two quick squads in our content material group:
Every group is liable for a distinct sort of content material.
The Media Squad
When trying to find data on-line, you normally have two choices:
- Seek for a key phrase and discover websites that finest reply your query
- Go on to a trusted, authoritative web site for solutions.
That is the place the Media Squad is available in.
Our focus on this group is producing content material that isn’t solely good for engines like google, but additionally reinforces Rock Content material’s model authority and encourages our viewers to return to us for the newest sizzling subjects in advertising and marketing and content material.
This group is liable for creating fashionable content material, thought management, opinion items, columns, model journalism, and another sort of content material that isn’t essentially centered on search engine marketing. Nonetheless, these items of content material additionally generate natural visitors.
At the moment, we depend on three group members: one audiovisual specialist and two editors/writers who work collectively to construct content material in English, Portuguese, and Spanish.
Regardless that we now have two nice writers on this group, it’s inconceivable for them to deal with all of the content material quantity we construct. That’s why we consider thorough modifying and analysis, and entrust the writing to 2 teams of writers:
- Rockers: we discover our personal workers’ experience to create content material. Though writing content material just isn’t a part of their every day duties, they really feel enticed to contribute to our weblog and achieve private {and professional} branding in return
I have to admit, though I work at a content material advertising and marketing firm, having quantity of content material constructed by workers just isn’t that simple.
That’s why we depend on the second group of writers for scaling content material manufacturing:
- WriterAccess expertise community: relying on our freelancers work is how we create a excessive quantity of content material with out shedding high quality.
You might assume: how might freelancers write good model journalism, thought management or opinionated content material? Nicely, you’d be shocked on the energy of a well-crafted artistic temporary.
That is the place the expertise of Rapha and Vanessa, our content material editors, is available in. It’s a lot better to benefit from their time to conduct thorough analysis on subjects, references and interviews to construct an impressive briefing as an alternative of creating them a bottleneck within the content material manufacturing course of.
In case you mix their expertise with the creativity of 15,000+ phrase magicians at your disposal, you may get a lot of nice content material with out having to sacrifice high quality.
Our freelancers at WriterAccess are a terrific alternative for any sort of content material .
They’ve huge expertise in several areas and may present the perfect options to your wants effectively.
Furthermore, they’ve the precise mentality in the case of creating content material that corresponds together with your model’s voice, values and aims, so that you don’t have to fret about its high quality.
The search engine marketing Squad
If we use the WriterAccess expertise community for scaling the Media Squad content material manufacturing, for the search engine marketing group that is completely a should!
As I stated earlier, we’re fortunate to work in advertising and marketing for a content material advertising and marketing firm.
Alternatively, we’re additionally up in opposition to gifted entrepreneurs in a extremely aggressive atmosphere.
A key think about our search engine marketing technique is producing a excessive quantity of high quality content material and it might be inconceivable to ship what we’d like with out the efforts of our expertise community.
Our search engine marketing group construction is much like the Media Squad: three savvy content material editors/search engine marketing specialists: Diana, Iasmine and Júlia and 15,000+ abilities from WriterAccess to assist us scale our content material manufacturing.
Our inside group is liable for the technique, doing the key phrase analysis, figuring out optimization alternatives, and constructing our search engine marketing content material calendar (If you wish to be taught extra about search engine marketing verify this submit out!).
So, as soon as we now have the editorial calendar prepared, the principle job of the search engine marketing group is to create briefs and ship them out to our freelancers by means of WriterAccess platform.
WriterAccess makes content material manufacturing simpler than ever. With useful briefing templates and tips, we will effortlessly be sure that our commonplace model tone of voice is met.
We will additionally create our purchaser personas and buyer journey map to make sure a constant content material creation expertise each time.
Plus, WriterAccess offers customized rulesets to observe – simply one other manner it assists us in holding issues organized.
The content material operation course of in follow
Okay, we defined the logic behind our course of, however how does it actually work?
I’ll element the method and supply some examples so that you can higher perceive.
The editorial calendar
Step one of our content material technique is of course defining what will likely be printed subsequent month.
To begin, let me clarify the principle variations between my Squads. The Media Squad cope with information, pattern subjects and dynamic content material briefs each week, whereas the search engine marketing Squad focuses on planning a month-to-month editorial calendar for evergreen content material primarily based on key phrase analysis.
Even when the groups work otherwise within the course of, each of them use an editorial calendar to construction and manage what should be achieved! You may obtain without spending a dime our Advertising Calendars 2023 Package, and manage your content material manufacturing too.
This is among the most vital steps we take out of our platform. The remainder of the method is managed with a strong workflow on WriterAccess.
The Briefs
As I discussed earlier than, you’d be shocked with the ability of temporary, in order that’s a vital a part of our course of.
To make it simpler for you, I’ll share right here 2 examples of briefs:
- A media content material temporary and the article created from it: Why is Musk’s 9.2% Twitter Acquisition An Vital Dialogue About Freedom Of Speech?
- An search engine marketing content material temporary and the it’s article created from it: Received Freelance Writing Abilities? Listed below are 11 Abilities You Have to Succeed as a Freelance Author
Regardless of the very fact we now have nice search engine marketing writers contained in the Author Entry platform, nobody understands search engine marketing technique higher than our personal group.
Our well-crafted briefs enable us to to align with freelancers and obtain from them writing items that meet our expectations
Content material manufacturing: making the expertise community a part of our group
After the content material is prepared, we will request revisions or approve it and transfer ahead with the method.
The best factor about outsourcing content material manufacturing with WriterAccess is making the freelance abilities a part of our group.
We don’t simply delegate the content material creation and transfer on, we actually care concerning the freelancers and make them really feel they’re our co-workers.
So, in addition to offering good briefs, we additionally want to provide suggestions to our abilities.
WriterAccess permits us to provide as a lot suggestions as wanted to realize our anticipated outcomes.
We use Copyscape to verify each content material produced by WriterAccess in opposition to plagiarism.
Any duplicated content material discovered is highlighted along with its originalurl.
More often than not, Copyscape identifies our personal content material or a referenced supply content material, however because it’s not at all times the case, this software helps us to make sure that our content material is 100% unique
Content material can be scanned for high quality utilizing WriterAccess Language Evaluation software which offers outcomes on content material readability utilizing 3 metrics: Flesch, Kincaid and Gunning Fog.
Each time we approve content material we have to charge the expertise in accordance with our expectations and we even have the choice to ship them a be aware offering additional suggestions.
That is how WriterAccess ensures their abilities meet buyer expectations.
Because the platform permits us to ship a transparent artistic temporary, ask/reply questions and request revisions, WriterAccess success charge per undertaking is at the moment at an incredible 99.97%.
After performing these high quality assurance actions, we will group our writers in groups, choose our favorites, and section them by space or experience, which actually optimizes the method and improves the content material high quality over time.
Content material publishing
Now comes the simplest half. We use the WordPress integration to submit the content material straight on our weblog.
It’s also possible to use different integration instruments relying in your advertising and marketing stack:
And… what about AI instruments?
Nicely… to be sincere, we aren’t blind to the rising use of AI within the advertising and marketing world.
In reality, WriterAccess has led the cost with AI instruments to assist the content material creation course of.
For instance, our patent pending AI Powered Fashion Metrics Matcher helps prospects pinpoint writers who match their model’s tone and elegance.
Our Subject Finder software, now in Beta, makes use of AI to assist prospects with matter solutions primarily based on earlier orders.
At Rock Content material, we carefully monitor the developments, check AI-powered content material editors together with picture and video modifying software program.
In lots of instances, AI instruments are actually serving to creators to boost their artistic work.
Total, AI does include potential dangers and alternatives.
Inmarketing, when used with the precise intentions and human supervision, AI is a strong software in a model’s arsenal.
AI commoditizes content material creation, whereas it makes human-made content material extra helpful. It’s a matter of reality, nonetheless, that nothing will ever substitute the human contact.
Would you want to start out utilizing AI in your content material manufacturing? Nicely, I recommend requesting small copies, asking for a title variation, matter solutions or a small content material revision.
We’ve been engaged on a number of AI options to boost content material manufacturing and produce collectively the perfect of each worlds, AI and human creativity.
So, in any case, going again to the primary query of this weblog submit: what’s the key for Rock Content material be a content material advertising and marketing beast?
As with virtually every part within the advertising and marketing world… there’s no secret to success. It takes operation course of, a expertise community to empower our inside group, and self-discipline to execute and make the method work.
If you wish to perceive higher methods to use WriterAccess in your content material operation, expertise all we now have to supply with a free 14-day trial.
