The sport of govt musical chairs continues at AMC Networks, with the corporate selling Kim Granito to go of promoting.
Prime line
The previous evp of built-in advertising and marketing and AMC Content material Room will now tackle advertising and marketing and model technique for the corporate’s total U.S. portfolio of leisure manufacturers. She takes over for Len Fogge, who will retire subsequent month.
Between the strains
Granito has been with AMC Networks since 2011 and has greater than 25 years within the business. Amongst her accomplishments, she spearheaded the launch of AMC Networks’ in-house branded leisure and artistic studio, Content material Room, and spent seven years on the firm’s IFC community.
“Kim is a seasoned artistic chief with a confirmed potential to drive advert gross sales partnerships, develop revolutionary advertising and marketing alternatives and launch manufacturers and campaigns that drive viewers engagement and develop income,” Kristin Dolan, CEO, AMC Networks, stated in a press release.
Fogge, the present president of promoting, has been within the function since Might 2022, overseeing the launch of the Anne Rice universe and the ultimate seasons of Higher Name Saul and The Strolling Lifeless.
“AMC Networks’ assortment of distinct manufacturers, premium originals and big fandoms have countless potential,” Granito stated in a press release. “I sit up for leveraging the complete advertising and marketing spectrum to unlock our portfolio’s distinctive worth proposition for each our audiences and companions.”
Backside line
That is simply the newest govt shakeup on the firm.
Former CEO Christina Spade exited AMC in November 2022 after mere months within the function. On the time of the exit, AMC additionally enacted a plan for a 20% company-wide layoff.
Dolan, a longtime firm board member and the spouse of AMC Networks interim govt chairman James L. Dolan, took on the CEO function in February, only a day after the corporate reorganized its business income group, specializing in the advert gross sales portion of the crew and increasing roles for key leaders forward of the upfront.
