Saatchi and Saatchi has gained Ovo Power in a pitch in opposition to Forsman & Bodenfors and McCann London. Former company Fortunate Generals declined a repitch saying Ovo’s “strategy to client-agency relationships isn’t suitable with our personal.” Barely disguised code for good riddance.
Ovo Power is without doubt one of the few impartial UK fuel suppliers left standing after costs ballooned within the wake of the Ukraine warfare. It’s the first provider to introduce a brand new mounted tariff under the Authorities’s worth cap stage.
New model and advertising director Alice Tendler says: “We’re proud to get the Ovo model out into the world and we would have liked a companion to match our ardour for our mission and game-changing services and products.
“Saatchi & Saatchi introduced that in spades, displaying an actual want to get below the pores and skin of our enterprise, plus dedication to deliver cultural relevance and perception from the world of our prospects and the nation at giant.”
Tendler joined the enterprise from BT, a flagship Saatchi shopper.
Saatchi CCO Franki Goodwin says: “This pitch was such a constructive course of to be part of as a result of it felt genuinely collaborative from the off.
“I’m so excited to be working with a very fashionable vitality firm with a superb goal and workforce on the coronary heart of the enterprise. As Britain builds a brand new chapter, we’d like a greater vitality system for everybody and we will’t wait to get going.”
