Wednesday, April 12, 2023
HomeMarketing AutomationThe Meme-ification of Barbie

The Meme-ification of Barbie


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Come on Barbie, let’s go occasion.

Final week the trailer and forged posters for this summer season’s anticipated movie Barbie the Film acquired social media buzzing.

The trailer itself is pretty obscure. Outdoors of introducing the primary characters of the movie, the clip reveals few particulars in regards to the precise plot to construct intrigue amongst audiences.

Just a few hours earlier than the trailer dropped, official photographs of the forged have been launched on Twitter. Every picture options stylized graphics of every Barbie character and their occupation.

Upon the discharge of the trailer and pictures, Warner Bros. launched the Barbie Selfie Generator, an AI-powered web site that permits customers to place their very own pictures together with a Barbie-style occupation in a graphic that resembles the forged photographs.  An accompanying TikTok filter was additionally created.

Nearly instantly, social media feeds have been flooded with AI-generated memes.

Social media customers who’re excited in regards to the movie shortly created and shared their very own photographs, distributing precious user-generated content material that has the potential to get additional attain than the preliminary trailer or official posters.

This UGC play touches on an vital component of nostalgia for many who performed with Barbie dolls as a baby. A part of the enjoyable of taking part in with Barbies was having the dolls act out real-life situations and gravitating in direction of Barbies who had occupations we have been focused on.

In different phrases, many people needed to be Barbie and by making ourselves the topic of Barbie-inspired memes, we may be.

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