It’s no secret that marriage takes loads of work, and that is usually true even within the early days of the marriage ceremony planning course of. Creating the right nuptials is usually a anxious expertise, so why not elope within the Oscar Mayer Wienermobile as a substitute?
Teaming up with company companions Zeno Group and The Kitchen, Oscar Mayer is constant its “Hold It Oscar” social marketing campaign by opening up the first-ever “Wienermobile of Love.” This limited-time chapel is encourages followers to join an all-expenses-paid ceremony led by the model’s beloved representatives, the Hotdoggers.
Although it made its large debut within the Nineteen Thirties, the Oscar Mayer Wienermobile has stood the take a look at of time. Current years have seen some critical resurgence in Wienermobile nostalgia because the car has been made out there for bookings by way of platforms like Airbnb and Lyft, in addition to providing distinctive excursions. Although it may appear random, the “Wienermobile of Love” is the most recent manifestation of an deliberately light-hearted and self-referential model platform.
All the pieces is developing Oscar
“‘Hold it Oscar’ is about bringing levity to the moments we take extra critically than we should always,” Stephanie Vance, affiliate model supervisor at Kraft Heinz, informed Adweek. “Whereas weddings ought to be all in regards to the love, pleasure and celebration of a pair’s union, we all know the stress of planning and executing a conventional marriage ceremony can shortly take these emotions away.”
“We created the Wienermobile of Love to offer {couples} a no-stress, absolutely deliberate ceremony at Las Vegas’ iconic Little White Chapel that includes our iconic Wienermobile and beloved Hotdoggers,” Vance continued. “From a splendidly odd wiener cake to a playful wiener whistle quartet, it is going to be full of delightfully surprising moments that spark smiles in methods solely Oscar Mayer and its 27-foot-long hot-dog-on-wheels can.”
