The Quickest Rising Social Media Platforms of 2023 [New Data]

Are folks nonetheless utilizing Fb? Is BeReal the following large factor? And is TikTok nonetheless only for Gen Z?

For those who’re on the lookout for solutions to these questions, we’ve received ‘em.

We requested 600+ U.S. adults in regards to the social media platforms they use in Might 2022 and once more in January 2023 to search out out which apps are rising and that are slowing down. Right here’s what we came upon:

Social Media Utilization in 2022 vs. 2023

Whereas 84% of US adults unsurprisingly use social media, the place are they going once they use it? 

Listed here are a couple of quick details in regards to the high platforms US customers use in 2023, conserving in thoughts that this record could be completely different in different international locations.

• Fb (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most well-liked social media apps.
• BeReal (313%), Twitch (29%), LinkedIn (20%), and TikTok (16%) noticed probably the most development since final Might.
• Reddit (-11%), Pinterest (-9%), and YouTube (-4%) are the one platforms that noticed a decline in utilization.
• Whereas Fb is the most well-liked social media platform for folks over the age of 25, Instagram, TikTok, and YouTube are the most well-liked amongst ages 18-24.

With that, let’s take a deeper dive into the fastest-growing platforms.

The Quickest Rising Social Media Platforms

1. BeReal

BeReal has seen 313% development in utilization from customers we polled, which was probably fueled by hype. However — as we marvel with all rising social media platforms — will it final?

The younger platform, which provides customers one alternative to put up an image of themselves wherever they’re with no filter throughout a couple of timeslots — designated by the app every day, went from being utilized by roughly 0.7% of the inhabitants to 2.8%, rising the a lot of the social platforms we analyzed. However, the true story is the way it’s taken off with Gen Z. Utilization from simply this age group jumped from 1% to 13% (a whopping 1,200% enhance).

BeReal does profit from being the latest social platform we requested about in these surveys, so it had probably the most room to develop. Then again, with different rivals attempting to repeat its platform, it dangers being one other fashionable social media platform that will get forgotten or misplaced within the shuffle.

Because of BeReal’s format, it additionally may not be probably the most welcoming channel or group for manufacturers, as folks be a part of to see the “actual” variations of their mates and purpose to make use of the platform to amplify authenticity and human connection. 

2. Twitch

Whether or not you are watching Keke Palmer begin a household with The Sims, or enthralled by somebody’s dwell protection of a cool occasion, it is clear that streamed content material is right here to remain. And whereas social platforms like Fb, Instagram, and TikTok have enabled and examined dwell options, Twitch nonetheless reigns supreme because the place to go for long-form dwell video. 

Whereas it may not appear to be an apparent social platform as many individuals go there to view movies slightly than report or work together in them, it is nonetheless persevering with to compete with different social channels which have launched their very own live-video copycats. 

Since our first survey, Twitch utilization grew by 29%, due to Gen Z and Boomers with the share of whole customers utilizing it rising from roughly 7% to 9%.

Gen Z drove this enhance, with their Twitch utilization leaping from 13% to 17%.

Boomers are additionally getting in on the motion. In Might 2022 simply 0.3% used the platform whereas nearer to three% use it right this moment. Whereas this looks like a small share, it nonetheless may equate to hundreds of extra customers. 

3. LinkedIn

Between Might and January LinkedIn grew 20% amongst customers we surveyed, boosted by Boomers. Nevertheless, the platform is beginning to see declines with different age teams.

Whereas LinkedIn utilization declined mildly for each different era, LinkedIn utilization amongst Boomers grew from 11% to twenty%, an 85% enhance.

All-in-all, we’re not too frightened in regards to the slight declines as LinkedIn continues to be a mixture of social media and utility that job hunters and recruiters will want, and use to buffer their portfolios, for years to come back.

So, when you’re a marketer who leverages the platform, whereas it is essential to maintain demographic shifts in thoughts — you probably needn’t pivot your technique there simply but.

Try the video under for some tips about the best way to get began or enhance in your present LinkedIn technique: 

4. TikTok

Regardless of TikTok’s ongoing regulatory issues, individuals who liked the platform again in Might appear to be sticking round, whereas others are starting to expertise the channel for the very first time.

Between Might and January, TikTok utilization amongst our surveyed customers grew by 16%. Utilization additionally grew throughout all generations — particularly with Boomers.

When trying on the generational enhance, the variety of Boomers who’d used TikTok grew by 164%, exhibiting once more that they are catching on to many viral Gen Z traits and apps.

From our analysis, we estimate that one in three American adults now use TikTok.

For those who aren’t on TikTok but, you need to preserve it in your radar and take a while to think about if the app is smart on your model. Simply needless to say it is going to require some video-related time and sources, in addition to user-research into all of the traits occurring there, to construct a profitable technique. You possibly can be taught extra about TikTok advertising and marketing right here. 

5. Twitter

Regardless of fluctuations in management, Elon Musk’s controversial takeover, and office-wide adjustments on the firm, Twitter’s social media platform continues to be holding a powerful person base and grew 7% amongst our client viewers.

Whereas our pattern exhibits that Twitter pulled in roughly 12% extra Gen X customers and 27% extra boomers, this ought to be taken with a grain of salt as 9% fewer members of Gen Z survey-takers stated they use Twitter in January in comparison with Might.

Whereas it is nonetheless laborious to foretell how Twitter will proceed to develop and carry out, particularly for entrepreneurs, sooner or later — here is a useful information on the best way to construct and retain audiences and followers that would drive ROI on your model. 

6. Instagram

It is no shocker that Instagram is without doubt one of the favorites amongst a number of generations. Between Might and January, utilization by customers we surveyed grew 6%. Whereas the channel continues to win over Gen Z and acquire consideration from Boomers, it could be dropping a few of its Millennial viewers. Beneath are just some quick details.

• Round 45% of U.S. adults use Instagram, up 6% from final Might.
• Instagram grew 11% with Gen Z and 53% amongst Boomers (from 18% to 27%).
• Millennial utilization of Instagram went from 65% to 54%, a 17% drop.

Now that we’ve lined a number of the fastest-growing social media platforms, listed here are those slowing down in 2023.

Which Platforms are Dropping Steam?

Whereas most of the giant platforms that noticed slowed development from our client pool aren’t going anyplace, the info hints to some client shits entrepreneurs would possibly wish to learn about or carry on their radar.

Click on right here to be taught why Reddit, Pinterest, and YouTube could be dropping steam in comparison with their competitors.

Extra Social Media Insights

Need extra social media insights? Try these useful sources:

Desire to obtain a report with all the things it is advisable know? Try our Social Media Developments Report without spending a dime under.